A Closer Look at Sydney’s Subtype Store Sydney is a city fuelled by perpetual motion. A capital of both culture and commerce, it pulses with the frenetic energy of a metropolis on the move. Perhaps that’s why we were so taken with Subtype, a relative newcomer to Sydney’s sneaker scene, and an oasis of calm hidden in the bustling city. Nestled just off George street in a network of laneways below the iconic IVY pool bar, Subtype is a destination retail space that’s as carefully considered as it is presented. The store’s directors, Jonothan Yeo and Leith Testoni, clearly drew inspiration from the art world when designing Subtype. The result is an industrially-informed, minimalist environment that amplifies the product on offer. It’s all polished concrete, exposed brick, and floating LED tube lighting – a refined environment that suits the product selection. Offering a tightly curated roster of sneaker brands that include the usual heavy hitters, as well as Amsterdam’s Filling Pieces and Italy’s Casbia.
The product on offer is a reflection of the tastes of the directors themselves as filtered through buyers Gerard Caradonna and Leith Testoni. ‘If the most influential brands release an average collection, you won’t see it [in] Subtype because we wouldn’t wear [it] ourselves,’ boasts a mission statement on the store’s website. The goal of the store is elevating the local scene to that of the international fraternity. As Gerard explains, ‘Australia’s sneaker community is tired of not having access to what Europe and America gets offered. Subtype provides a place that will get the attention of international heavyweights like Nike and adidas to realise how elevated and established the local sneaker community is, and offer Australians the access to limited releases that they’re forced to buy off shore.’ The process seems to be working, with a steady stream of Quickstrike Nike releases and exclusive Puma drops moving through the doors. It hasn’t just been the brand’s attention that they’ve caught, though.
Since opening a little over a year ago, the store has hosted A$AP Ferg, Joey Badass and Reed Space’s own Jeff Staple. Of course, the attention isn’t just directed internationally. Subtype is committed to fostering the local scene, ‘It’s about looking inward at out our local sneaker community. Joining forces with other sneaker enthusiasts and collaborating on events and projects to elevate one another,’ Gerard expands. ‘Connection, collaboration, and elevation,’ is the mantra – and the store is putting that into practise. Recently, they collaborated with Australian producer Young Franco on a limited edition t-shirt, and they’re currently cooking up a surprise with fellow Sydney-siders Butter. What exactly that entails is yet to be revealed, but in the interim drop by the space to get your fill of premium releases in an impressive retail space. Visit Subtype at Shop 2/3 Palings Lane next time you’re in Sydney, or head to their online store to check out what they have available today.
The brand new Subtype sneaker store, founded by ZANEROBE, is living proof that destination retail is still alive and kicking.Subtype is a curated gallery experience showcasing exclusive, meticulously selected sneaker styles, quality apparel and specialty accessories all sourced from the most premium collections globally. It provides a top shelf shopping experience consumers still crave, letting the products speak for themselves and allowing them to be displayed as the designers imagined they would be – in all their own glory, not stored in a warehouse to be shipped directly to the consumer.The evolution of the store has been a passion project for the ZANEROBE team but also a complimentary fit to their existing business. As a team focused primarily on designing apparel collections, shooting and styling looks went hand in hand with choosing the best complimentary footwear and accessories.“Our sneaker criteria is based on exclusivity, creativity, innovation and of course how they contribute to completing the best styled look”.
– ZANEROBE co-director, Jono YeoCarrying top end, platinum lines of sneaker brands including Nike, Adidas, Onitsuka, Asics, Reebok, Puma, Vans, ETQ, FILLING PIECES, RAINS, ZANEROBE, ICNY and JASON MARKK, Subtype provides a unique offering to its consumer and will be one of the first retail stores in Australia to carry the top tier and capsules from ETQ Amsterdam.Located in Sydney’s CBD on Palings Lane (the walkway into the IVY) the space brings the apparel and the footwear together offering a genuine Subtype Store shared Red Island Travel's photo.Fccc f. Frecexcecercc editedutertRed Island Travel with Sanur, Bali and 48 others at Red Island Beach,Southern Part Of Banyuwangi,East Java.Pesanggaran, IndonesiaGame of volleyball anyone? Post-surf fun in the sun... Come play, OCTOBER FROTH promo still on for 20% off booking. Subtype Store updated their cover photo.See allSubtype StoreSubtype Store updated their business hours.Shop NowSubtype Store updated their cover photo.Subtype StoreBLACK FRIDAY STARTS NOW!
/ Subtype Store updated their cover photo.Subtype StoreWho are the people behind SUBTYPE and what are they wearing right now? /…/…/Subtype StoreWHAT DO YOU THINK OF APPLECORE's NEW LOOKBOOK? SUBTYPE WANTS TO KNOW YOUR FEEDBACK New range coming to SUBTYPE - what pieces do you wanna see in store? /…/…/Subtype Store shared Christopher Kevin Au's post.ANOTHER INCREDIBLE EDITORIAL BY Cameron Oates UP ON Highsnobiety FEATURING Subtype Store 's RANGE OF PUMA X FENTY APPAREL AND FOOTWEAR MODELS: Asia Cariño + Gigi LiuChristopher Kevin AuMY FACEBOOK ACCOUNT MY AS WELL BE AN Asia Cariño FANPAGE FROM NOW ON. THE QUEEN DOING IT ONCE AGAIN ON THE FRONT PAGE OF BLOODY HIGHSNOBIETY, WEARING GOTH GEAR FROM FENTY X PUMA. /…/Subtype Store added 8 new photos.| The 'HARDCORE' COLLECTION LAUNCHES MIDNIGHT WEDNESDAY NIGHT | From the appliquéd Drew Wool Coat, to the HARDCORE Distressed denim jacket, to the Orange HARDCORE Sweats and the HARDCORE Wool Scarves - we're overwhelmed by how incredible this season is |