» » » Present imperfect: Hyderabad tops survey on unwanted gifts HYDERABAD: When it comes to unwanted gifts, Hyderabad is the undisputed winner. Residents of the city are by far the most dissatisfied with the gifts they receive, a new survey has said. A whopping 71% of households claimed to have received at least one unwanted gift in the past year, revealed the Gift Me Not survey conducted by online marketplace OLX in collaboration with Indian Market Research Bureau (IMRB). The survey, which looked at 16 cities, was conducted as part of OLX's Consumer Research on Used Goods and Selling Trends (CRUST), an annual study that estimates the size of the used goods market in India. Chandigarh stood second with 50%, and in third place was Mumbai with 38% of those surveyed not wanting the gifts they received. Chennai, where only 2% of those surveyed admitted to having received gifts they did not want, stood at the bottom, and was followed by Bhubaneswar and Pune. The survey also found that one in four Indian homes receives gifts they had no use for in the past year.
A little less than half of those surveyed admitted to 'hoarding' unwanted gifts, while a quarter regifted them. Around 7 per cent found means to sell their unused gifts while 5 per cent gave them away to charity. A mere 1 per cent of the respondents admitted to having thrown the gift away. "On the OLX website, the number of people mentioning that they are selling a product they were gifted has almost doubled since 2015," says Amarjit Singh Batra, CEO, OLX India. "The average incidence rate of receiving an unwanted gift has also jumped from 16% in 2015 to 26% this year. This could be a result of a growing culture of thoughtless gifting." The survey found that while the re-gifting culture is in the rise, many still do not re-gift. While a majority in North India were afraid of being 'judged' for re-gifting, in South India, a majority claimed that the value of the unwanted gift was in fact 'more than' what they would usually cough up for a gift. Those in the western India claimed to refrain from re-gifting as they do not know the value of the unwanted gift, while those in the east claimed to do so as the gift received was of 'a lesser value' than what they would spend.
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Emotional connection with the viewers has been the core strength and hallmark of MAA TV. In February 2015, STAR India, a unit of 21st Century Fox, has acquired the entire broadcast business of MAA Television Network Ltd for a whopping ₹2,500 crore (US$370 million). So all big channels of Telugu language are owned by either a Ramoji Group, national network or a network from their neighboring states. In terms of programme ratings, MAA, the main General Entertainment Channel (GEC) in the network, is among the top 20 TV channels in India. MAA Television Network Limited as a corporate entity was formed in 2001 and the main GEC channel, MAA TV, was launched in 2002. The second channel, MAA Music, was launched in 2008. With the launch of MAA Movies in February 2011 and MAA Gold (a trendy GEC with a focus on urban and youth audience) in February 2012, MAA TV has emerged as a major Telugu television network with a bouquet of four channels. Known for its events, MAA TV establishes a bond with the audience by providing a complete ground experience.
CineMaa Awards, the flagship event of MAA, has earned the reputation as a platform for the film industry to come together and celebrate excellence in Telugu cinema. Over the years, MAA TV has built a strong movie library that boasts cult classics and blockbusters in Telugu cinema to enthrall its viewers. It is one of the Telugu-language TV channels. The channel is available on cable, DTH and IPTV platforms in India. In the USA it is available through Dish TV and IPTV. It is now available in Singapore on IPTV Singtel mio TV Channel 671. MAA TV is also available in Malaysia on Cable TV ABNXcess on Channel 583 and Dubai. MAA TV Network has four channels in the network: Star maa, maa Music, maa movies and maa Gold. The channel gained popularity among Telugu television viewers. , Laya, Maa Pasalapoodi Kathalu, and Sivaranjani helped in maintaining the channel's popularity. MAA TV expanded its operations with the launch of MAA Music channel in 2008. In 2011 it launched two new channels, MAA Movies and MAA Juniors.