Strategy

A plan of action(s) designed to achieve a long-term or overall aim.

In terms of social media define your goals and take actions which move you towards achieving your goals. Simple right? So why do so many people get it wrong?

Wrong?

Mostly the issue comes from not keeping the end goal(s) front-and-centre in your mind. Or not having goals defined in the first place.

Secret strategy

Don't kid yourself that you are keeping your cards close to your chest. If your strategy isn't clear to those who care to look then you don't have one.

Be strategic

A strategy isn't something you have, it's something you are. Be strategic: take actions. Those actions convey your intent; your direction, your goal.

@SocialKnowhow