SNEAKERHEADS have been camping out for days, just to get a chance at a little slice of history — the new release of Kanye West’s Adidas Yeezy Boost 350s.The release of the pirate black model is set to drop tomorrow, Saturday, August 22, but, with very few set to be available, people are camping out and entering raffles at a select few retailers who will stock the shoe.Are you in line for a taste of the Yeezy or do you think it’s crazy? Scroll down to tell us in the comment box belowLong lines snake outside Incu in Flinders Lane and Up There in Little Collins St, while Adidas Emporium store manager Rowie Dayag reports more than 1500 people have entered a raffle to secure one of just 40 pairs of the shoes the store will receive.“Most people are going to walk away empty-handed,” Mr Dayag told Leader.“Basically, anything with Kanye’s name on it will fly out the door, regardless of what it looks like.”Mr Dayag said people were in it for different reasons, but the huge mark up on retail value was a big drawcard.“
The shoes are $260 retail, but by the time it walks out the door, it can be worth up to $1300,” he said.“There is such a high demand for them.“Kanye started with Nike and did two pairs of shoes with them. The Red October is now worth about $6000.“I can guarantee you they would be able to flip these shoes within five minutes.“We’ve had shoes in here that are more limited edition that sit on the shelf, it’s just because it’s Kanye.”Mr Dayag said the raffle for shoes at his store was carefully monitored.“We’re making sure people can go for one size only and hoping they won’t enter twice,” he said.“We have all our entries on a database and if we find people have doubled up, they get disqualified.”He said Melbourne was building a strong sneaker culture and he wasn’t surprised by people camping out just to get a chance at the shoe.“It’s (Melbourne’s sneaker culture) is growing and that’s the positive side of it, sneakerheads all kind of bond together,” he said.“
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A collection of connected accessories that inconspicuously give the finger to other connected products. This year is all about fresh new accessories. Australian Entrepreneur Erin Deering is one of only eight women listed on the BRW Young Rich list for this year, raking in $36 million from her online bikini company Triangl.The company has exploded in popularity in just three years after celebrities like Miley Cyrus and Kendall Jenner posted photos of the colourful bikinis to their millions of followers on social media.Ms Deering, 30, who co-founded her company Triangl with her fiancé and business partner Craig Ellis, made her debut on the list of the 100 richest Australians under the age of 40 at number 66. Australian Entrepreneur Erin Deering (pictured) is one of only eight women listed on the BRW Young Rich list for 2015, taking spot 66 with an earning of $36 million The company has exploded in popularity in just three years after celebrities like Miley Cyrus (pictured) posted photos wearing the bikinis to their millions of followers on social media
Kendall Jenner posted a photo of the Triangl bikinis sent to her by Ms Deering and her co-founder Craig Ellis in a marketing strategy to reach more buyers through Instagram The couple moved to Hong Kong in 2012 to kickstart the brand, which brought in $5 million the first year before sales leaped up to $25 million the second year because of a growing presence on Instagram, Ms Deering told BRW.In an effort to drive sales, the company began targeting top Instagram celebrities in the hope of reaching their millions of followers. It worked and ‘likes’ turned into buys. ‘Instagram is the best platform because it’s measurable,’ Ms Deering said Celebrities like Beyonce and Ellie Goulding (pictured) have also posted photos of themselves wearing the bikinis The popularity of the bikinis soared in the United States after Kendall Jenner told her $5 million followers that Triangl had ‘hooked [her] up’ with bikinis for the summer.Celebrities like Beyonce and Ellie Goulding have also posted photos of themselves wearing the bikinis on holiday.‘
Instagram is the best platform because it’s measurable,’ Ms Deering told BRW. Ms Deering and Mr Ellis moved to Hong Kong in 2012 to kickstart the brand, which brought in $5 million the first year before sales leaped up to $25 million the second year because of their social media presence ‘If you give a bikini to a blogger, she takes a picture and posts it, it’s hard to know how many followers she has. But with Instagram, you can tell straight away,' Ms Deering said (pictured)But with Instagram, you can tell straight away.’Earlier this year, Victoria's Secret came under fire for ‘ripping off’ the Triangl brand’s colour-blocked geometric style.Triangl’s social media fans were outraged and posted photos of the two company’s bikinis next to each other, pointing out the similarities. Earlier this year, Victoria Secret came under fire for ‘ripping off’ the Triangl brand’s colour-blocked geometric style Triangl’s social media fans were annoyed‘Get your knockoff triangle bikinis at Victoria’s secret,’ one woman wrote.‘
Victoria’s Secret is selling knockoff Triangl swim suits, but for the twenty dollars more I’ll just buy myself the real thing,’ another critiqued.The second richest woman under 40 behind Erica Baxter is Melanie Perkins, the 28-year-old co-founder of Canva Technology. The second richest woman under 40 behind Erica Baxter is Melanie Perkins (pictured), the 28-year-old co-founder of Canva Technology Ms Perkins and her boyfriend and co-founder Cliff Obrecht (pictured) made their debut to the list with $60 million at number 41Ms Perkins and her boyfriend and co-founder Cliff Obrecht made their debut to the list with $60 million at number 41.Ms Perkins started her first company, a design software company called Fusion Yearbooks, in her mother's living room in Perth when she was just 19.The couple co-own both multi-million companies.Canva Technology has raised $27 million from investors in Australia and the U.S. Ms Perkins told the Daily Mail earlier this month that she had no business or marketing experience when they created Fusion Yearbooks in 2007 but that her inexperience gave her the confidence that it wouldn't be too difficult to start a company from the ground up.