Price Low To High Price High To Low 12 items per page 48 items per page 96 items per page LaVar Bell, better known as father to UCLA guard Lonzo as well as two High Schoolers LiAngelo and LaMelo, thinks his three sons are worth a $1 billion package deal, according to Darren Rovell of ESPN. He adds that the prospective brand would not be required to pay the $1 billion up front and t... Pharrell’s adidas NMD “Human Race”, OVO x Air Jordan 10s, Chinese New Year Ultra Boosts. What exactly was the best on-foot selection during Sneaker Con Cleveland this past weekend? We’re here to find that out with our latest Sneaker Con On-Foot Recap, as The Land proved... Combining a classic soccer shoe style with today’s modern street trends, today adidas unveils the Mundial Team pack. The iconic Copa Mundial—a vintage soccer cleat better known... .00BUY IT NOW1hr 15mins.00BUY IT NOW3hr 46mins.00BUY IT NOW15hr 31mins.001 bids3hr 7mins The Portland Trailblazers and Damian Lillard are surging.
The Blazers are currently fighting for their playoff lives, but you already know how Dame holds up under pressure. 2Chainz teams up with Ewing Athletics this spring for his very own edition of the 33 Hi. The iconic Patrick Ewing signature shoe is made over with the rapper’s signature flair, featuring an all-new construction of the high-top in reflective checkered mesh with taped seams. The bold look ... The world’s greatest traveling sneaker trade show, Sneaker Con, rolled into Cleveland, Ohio this past weekend to find that The Land’s love of sneakers goes well beyond LeBr... In the wake of the 2016 Presidential Election, New Balance caught some serious flack for bashing the controversial and now defunct Trans-Pacific-Partnership deal, introduced in a speech by President Barack Obama at rival Nike’s World Headquarters. “The Obama administration turned a...SBJ / March 16-22, 2015 / Nike extends on-field deal with the NFL Holograms produce real results in sportsLogano driving off-track studio conceptLefton Report: Pepsi challengeToyota first in-ice sponsor of KnightsEtihad renews MLS deal, plans contentMore NBA teams sign jersey sponsorsEmirates to sponsor USA Rugby seriesHow Rubin is rocking sports licensingLefton Report: Awaiting IntelNASCAR fills jet, construction categories
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The on-field rights extension also blocks Under Armour, which surpassed Adidas last year to become the second-largest domestic athletic apparel/footwear brand behind Nike, from the valuable partnership. Industry sources said Nike and the NFL had been talking about an extension since last fall. This marks the NFL’s first significant licensing deal since a reorganization at the league last year that saw the consumer products business team switch its report from Eric Grubman to Brian Rolapp, both of whom are executive vice presidents. In August, Rolapp moved Chris Halpin from vice president of media strategy and business development to senior vice president of licensing and consumer products. Sources described the Nike extension as having slightly expanded licensing rights, and additional fees, which are frontloaded, something that should get the new consumer products leadership kudos within league circles. With the Nike renewal completed, the NFL is now looking to complete similar extensions with its other large apparel licensees, including New Era, Outerstuff and VF/Majestic.
GOLDEN RULES: The NFL is looking for a record sales year with a Super Bowl 50 licensing program that launches softly around the NFL draft on April 30 in Chicago. The program will roll out in earnest around October and continue through the Feb. 7 Super Bowl in Santa Clara, Calif. What will actually be two Super Bowl licensing programs this year is making league licensing officials confident the golden 50th anniversary will help eclipse its previous sales record from the New York City Super Bowl two years ago. Along with the normal licensing program around the NFL championship game, the league is rolling out “Super Bowl on the 50,” a retro program. NFL officials expect the golden anniversary of the Super Bowl next year to set licensing records. “The idea is to celebrate the past 49 winners in conjunction with our [50th] anniversary,” Halpin said. Convinced that the Super Bowl is “the ultimate expression of America,” the league is putting substantial assets against its golden anniversary, including 50-yard-line “gold” branding across every field during the upcoming season, the introduction of more gold trim into on-field apparel starting in October, and no less than 19 Super Bowl rematches on the 2015 schedule.
The NFL season starts Aug. 9 at the Gold toaster with 50th Super Bowl logo from Pangea Brands Hall of Fame in Canton, Ohio, with a rematch of Super Bowl IX: Minnesota vs. Pittsburgh. At the NFL Consumer Products Summit in Houston, there were a number of licensed products bearing the gold 50 logo, including a collapsible tailgating table from Picnic Time; a gold 50th-logoed toaster from the small appliance wizards at Pangea Brands; 15 to 20 commemorative 50th footballs from Wilson; a beanbag toss game from Wild Sports; wastebaskets from Fremont Die; and a boxed commemorative gold watch for each Super Bowl champion from Sparo Watches/Rico, packaged with a USB containing game highlights. New Era will test the mettle of its “liquid metal” logo caps on this year’s draft picks. The metallic theme begins at the draft where the newest NFL players will don New Era caps with “liquid metal” team logos. WinCraft had the first Super Bowl 50 products idea with a lapel pin at the most recent Super Bowl.
Company President and COO John Killen said his company will “easily have more than 100 SKUs” of commemorative products. “We’re getting a Super Bowl program that will last months instead of a month or so,” said Jim Pisani, president of VF Corp.’s licensed sports group. “That’s a great story for us to take to retail.” Most licensees were bullish on the program. “This is all just a warmup for the [NFL’s] 100th anniversary in 2019,” one joked. ■ PRODUCT-IVE: As is tradition at the Consumer Products Summit, the NFL feted licensees which generated $1 million in licensing royalties to the league for the first time. Honored this year were premium house BDA; Sports Licensing Solutions, manufacturers of car, door, and other logoed Fan Mats; drinkware specialist Great American Products; OtterBox, which markets water resistant or shock resistant cases for mobile devices; and jeweler manufacturer/retailer Pandora. The latter two are especially notable, since they each hit the million-dollar mark in their first year as an NFL licensee.
Brad Owings, Pandora senior manager of new business development, said the product line didn’t even launch until May. “There’s still a lot of upside,” he said. “We’re not even in any of the Dallas Cowboys stores yet.” The success of Pandora’s sterling silver and 14K gold NFL charms and charm bracelets (suggested retail price of $65 to $160) is a bull’s-eye for the league’s long-standing efforts targeting female fans, and a testament to the retailer’s extensive distribution network, which includes many Pandora-branded stores. The Green Bay Packers alone sold more than $200,000 in Pandora products. Meanwhile, OtterBox’s honor is also significant, since mobile phone cases and accessories are among the most overlicensed products in the industry. Kohl’s was named retailer of the year, largely due to its support of the seasonlong “NFL Fan Style” mobile tour, which the mid-tier retailer hosted six times during the mobile tour’s 26-city journey.
After opening a new 21,500-square-foot team store at Lambeau Field, the Packers took home Team Retailer of the Year honors. A new restaurant at Lambeau is next. ■ SIGN LANGUAGE: At every show, it gets more difficult to find licensed sports products we haven’t seen a logo on before, but in Houston, there were a few new entrants. New Jersey-based GameWear’s original offerings were bracelets, fashioned after leather balls of various types. More recently, the company veered into licensed pet products, including collars, leashes and bowls. Leveraging that channel of distribution, GameWear is now offering licensed NFL dog treats, which will carry team logos on both the one-pound box they will be packaged in and on each individual treat. Is a $9.99 retail price point too high for an all-natural product, made in America, with no preservatives? “NFL fans and pet fans are both fanatical, so we’re hoping the combination will work,” said GameWear CEO Frank Cerullo, adding that MLB-licensed dog snacks are next.
We’re slightly more skeptical about the licensed NFL lint roller ($9.99) from Duck House, though if the licensees’ claim that it will be the last lint roller you’ll ever buy can be substantiated, perhaps it can succeed. Another new product featuring team logos are NFL drumsticks ($10 to $25) from Woodrow Guitar/The Sports Vault, which is an expansion of its musical line that includes licensed guitars, straps, picks and cases.The Cleveland Browns are still the only team without a logo on their helmets, but the Browns’ new uniform is creating some buzz. It’s expected to be unveiled April 14. “Look at Seattle’s success and you see that if you give fans a whole platform to rally around, it really works,” said Leo Kane, NFL senior vice president of consumer products. Former Buffalo Bills QB Jim Kelly’s company, Jim Kelly Inc., is expanding beyond licensed sports binder clips to include licensed key racks, an idea which came from his dad. Mykeyholder should be at retail by September at $9.95 to $14.95.