We can't find that Page.Here's what's trending on Polyvore now.Top Sets Created by Our Members Dress to Impress: Blind Date by meyli-meyli Untitled #1334 by gallant81 Syteet Style by jecaknsIn honor of the ongoing 2016 Rio Olympics, will be releasing the Ultra Boost silhouette in befitting of the medal podium. First up is a model that features a metallic gold heel cup alongside a dark grey gradient upper, while a second featuring a light grey gradient upper outfitted with a metallic silver heel cup is also available. Completing the drop is a predominantly black outfitted with a bronze heel counter. Get a closer look at the entire “Olympic Medals” pack above and purchase the at select accounts including Livestock starting August 17. What to Read Next Your cart is empty! Your Bookshelf is empty! The Business of Shoes 8 1/4" x 10 5/8" Your pre-order item will usually be shipped on the publishing date of the book. You will receive an email with a download link for the ebook on the publication date.
You will not be charged for pre-ordered books until they are available to be shipped. Pre-ordered ebooks will not be charged for until they are available for download. Amending or cancelling your order For orders that have not been shipped you can usually make changes to pre-orders up to 24 hours before the publishing date. Free US delivery on orders $25 or over Tell others about this book About Marketing Fashion Footwear Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. In general, retail, marketing, brand and business elements of the sector are both under-researched and under-represented in existing fashion marketing publications, and no single text focuses on the business and strategic direction of this product category from a fashion marketing perspective. Marketing Fashion Footwear sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector.
The first book to provide in-depth insights into one of the fastest growing areas of the fashion industry, Marketing Fashion Footwear: The Business of Shoes explores the retail environment, consumer attitudes to footwear, as well as brand creation, production and protection. Marketing Fashion Footwear: The Business of Shoes takes as its specific focus the marketing and merchandising of fashion footwear, as opposed to performance footwear, or health and safety footwear, such as work boots or orthopaedic shoes. As such, Marketing Fashion Footwear: The Business of Shoes uniquely provides a comprehensive guide to the theories and strategies used to develop, manage and market fashion footwear. Key marketing, merchandising and brand management theories are applied to current case studies from some of the most successful international footwear and fashion brands, and interviews with key industry figures offer unique insights into this lucrative industry, making it a must-have text for all students of fashion retailing, fashion merchandising, fashion management, and those looking to specialise in the footwear industry.
1. The Fashion Footwear ConsumerIntroduction; What Is Consumer Behavior?; The Purchase Decision Process; Ethics in Action: Disposal and Recycling of Shoes; Research Emerging Consumer Behavior; The Role of Trend in Fashion Footwear; Industry Perspective: Jasmin Sanya Footwear Buyer for Harvey Nichols; Footwear Design, Construction, and ProductionIntroduction; Establishing the Footwear Supply Chain; Sourcing Raw Materials and Components; Range and Development of Styles; The Global Landscape of Footwear Production; Ethics in Action: People, Places and Production; Case Study: 3-D Printed Footwear; Industry Perspective: Tricia Salcido, Co-Owner, Soft Star Shoes; The Global Footwear TradeIntroduction; The Global Flow of Footwear via Continents; Case Study: European Union Trade Tariffs in Footwear; Ethics in Action: The African Footwear Trade; The Buyer's Role in Sourcing Trend-Led Footwear; The Cost of Shoes; Case Study: Bata India Ltd; Industry Perspective: John Saunders, CEO, British Footwear Association;
The Retail and e-Tail LandscapeIntroduction; Retail and Product Classifications for Fashion Footwear; Retail Channels and Key Players; Multi- and Omni-Channel Retail; Modes of Market Entry; The Changing Face of Retail; Ethics in Action: The “Minimum” and “Living” Wage; Industry Perspective: Mary Stuart, mo Brog; Management Strategies for Retail GrowthIntroduction; What Is Retail Strategy?; Strategic Planning and Implementation; Strategic Action and Evaluation; Ethics in Action: International Cultural Considerations; Case Study: Retail strategy in a recession ; Industry Perspective: Marc Goodman, Managing Director, Giancarlo Ricci; Visual Merchandising and Design Concepts for Retail, E-tail, and WholesaleIntroduction; What Is Visual Merchandising for Fashion Footwear?; The Traditional Shoe Shop Environment Tested; Challenges of Visual Merchandising Fashion Footwear; Consumer Experience-Customization and Personalization; Wholesale and PR Theater; Ethics in Action: THE ONE OFF Design Agency;
Industry Perspective: Marc Debieux, Store Manager at Cheaney & Sons; Brand Identity and ProtectionIntroduction; What Is a Brand?; Categories of Footwear Brands; Semiotics, Brand Architecture, and Tiered Branding; Ethics in Action: Christian Louboutin Versus Yves Saint Laurent; Case Study: UGG Australia; Industry Perspective: Margaret Briffa, Founding Partner of Briffa; Key Terms 8: Brand ManagementIntroduction; What Is Brand Management?; Measuring Success-Awareness and Adoption; What Makes Successful Brand Collaboration?; The Creation of a Footwear Icon; Ethics in Action: Social Enterprise; Case Study: Doctor Martens; Industry Perspective: Tracey Neuls, Designer; Marketing Communications: Media and PRIntroduction; What is Marketing Communications?; Case Study: Courting Hollywood; Events Management and Sponsorship; Shoes on Screen-Digital Developments; Managing and Measuring Effectiveness Online; Ethics in Action: Regulatory and Cultural Considerations; Industry Perspective: Michelle Crowe, Email Marketing Coordinator, Kurt Geiger;
Key Terms BibliographyFurther ResourcesIndex Acknowledgments and Credits “This is a unique book in the array of marketing texts dealing with the fashion industry. It has academic rigour and is comprehensive both in its approach to the subject matter and also in terms of being an accessible read.” – Ruth Marciniak, Glasgow Caledonian University, UK “It is a welcome textbook that is needed as the footwear industry is increasingly becoming popular to study in. Especially from a marketing/ merchandising/ branding/ business approach with the design element being overpopulated.” – Jason McCarthy, Parsons Paris- The New School, EU “An excellent book on an under researched topic...it has great industry information and case studies” – Julie McColl, “This book is very needed as there is extreme interest in the footwear industry and no textbooks that address the industry in its entirety. Just being the first book to address the industry in this way is its strength.