0010Image via: ChronicledChronicled, the San Francisco-based company that's developed a first-of-its-kind technology that combats the growing problems of counterfeits in the secondary sneaker market, has announced the recruitment of industry veterans and experts to its team. Chief among them is Undefeated co-owner James Bond, who joins Chronicled's advisory board. Additional key hires include Bryon Sheng, formerly of adidas, Nike, and Monster Headphones, who comes on-board as Chief Marketing Officer, and Ray Cruz and Rob Leo, who join as Sneaker Authenticators. Both are recognized as leading sneaker authenticity experts in the U.S. Most recently, Rob served as head of the Legit Check at Sneaker Con, while Ray formerly served as Sneaker Con's very first authenticator. to learn more about the service.The safest way to buy and sell sneakers on mobile.Now available for iPhone and Android.All sellers are vetted, their photos are verified and every sneaker is authenticated by our team of specialists.
For Sale NowThere were no matching results.Please try a different search.Streetwear legend James Bond, co-owner of Undefeated and creative genius behind the most valuable Air Jordan collaboration of all time, has joined the advisory board of Chronicled, Inc., adding his name to the list of famous ‘sneakerheads’ backing the San Francisco-based company as it develops a first-of- its-kind technology to eliminate the growing problem of counterfeits in the market. The company also announced the hiring of leading sneaker veterans and experts in various key roles. Bryon Sheng has joined the team as Chief Marketing Officer, and Ray Cruz and Rob Leo have joined as the key Sneaker Authenticators. Mr. Sheng has previously led marketing functions for adidas, Nike, and Monster Headphones. Mr. Leo and Mr. Cruz are recognized as the leading sneaker authenticity experts in the United States. He brings over 20 years of experience and has earned the respect of athletes, celebrities, retailers, brands, and other sneaker industry leaders.
“I’ve been very fortunate to live out my passions through my career and honestly had no idea that the products I sold, designed, or marketed would have ever impacted so many consumers,” said Mr. Sheng. “There’s a powerful community of collectors, and people are paying high premiums for the rarest and most desirable kicks. Over the past several years we’ve seen so many high-quality fakes enter the market that it makes a lot people nervous about spending their money – it reduces trust in the community. Chronicled has developed a way to solve this problem, and I’m proud to be part of it.” Most recently, Rob served as head of the Legit Check at Sneaker Con, the world’s largest sneaker convention, authenticating thousands of pairs of sneakers at the last 14 consecutive events in New York City, Miami, Chicago, LA and other major cities across the US. Mr. Leo previously served as General Manager of the flagship House of Hoops store in Midtown Manhattan and was recruited to join Footlocker’s corporate office.
Mr. Cruz, a 15-year sneaker industry veteran, most recently worked for the Footlockerorganization. During his tenure he ran stores in New York City, New Jersey and Florida; he served as Sneaker Con’s very first authenticator, and has worked closely with Mr. Leo for several years. “We are excited to be able to bring together a team with such incredible expertise and knowledge of sneaker culture; these are leaders in the sneaker industry. showcase of the value of the technology we’re developing,” said Chronicled CEO Ryan“Together we will protect consumers against counterfeit sneakers and strengthen this passionate community of collectors.” Mr. Cruz and Mr. Leo will authenticate sneakers for Chronicled at all SoleXChange sneaker conventions nationwide over the coming year, as well as at “Weekend Freebies” and by appointments made through the Chronicled App in the New York City area. “When we first started Undefeated our main goal was to provide the best possible
But as the marketplace grew at such a feverish pace, this created another industry of counterfeit products. Thanks to Chronicled’s user-friendly product, consumers can feel confident in their purchases again and I’m honored to join the Chronicled team as an advisor to help them navigate this fickle marketplace,” said Mr. Bond, of The Chronicled authentication service allows sneaker collectors to authenticate their collections with encrypted, tamper-proof, smart tags proving authenticity and detailing the unique history of each pair of sneakers, starting from the point of authentication. Users can collect, display and transfer their sneakers on the Chronicled App with 100% confidence in the authenticity of each item. The collectible sneaker market is estimated at $1 billion annually and continues to grow as the “sneakerhead” culture gains popularity. However, fakes are a large and growing problem, and some sources estimate that as much as 90 percent of sneakers listed for sale online, via secondary markets, are counterfeit.
Microsoft's upcoming Windows 10 Cloud release may have nothing to do with the cloud. Why is the Xbox Insider Program so weird? Microsoft's robot projects revealed. (And it's not just Satya Nadella!) Thanks to CacheFly for the bandwidth for this show.The Windows Weekly theme music is courtesy of Carl Franklin.It has a new $5 million investment and a cult following among sneakerheads.The Sneaker Cart is The World's First Mobile Sneaker Store!We update our map daily.If you have questions, give us a call or email 503.975.9234 | Come See us at our Holiday Pop up ShopHoop Dreams Pdx1402 NW Glisan St.Portland Oregon11am-9pm The Sneaker Cart TeamSorry, this page isn't availableThe link you followed may be broken, or the page may have been removed.Go back to the previous pageGo to News FeedVisit our Help Centre Shop by Brand ›Think outside the sneaker when you design the interior of your store. Digital Vision./Photodisc/Getty Images For some, sneakers may be the go-to shoes for yard work, errands and the occasional stroll around the block.
For others, however, sneakers are an eclectic staple wardrobe item and a standard item for trendsetters who won’t step out the front door in an athletic shoe that’s absent a designer name. If you’re convinced that getting your foot in the door of this highly competitive business is your destiny, turn your exclusive relationship with a footwear designer or manufacturer into a future that will literally and figuratively get you running. 1. Build the relationship between your company and your designer or manufacturer and make an ironclad deal. By committing your resource to an exclusive relationship for a set length of time, you insure your business and personal assets against such possible scenarios as the designer taking his original work elsewhere for the length of that contract. Protect yourself by making it too expensive for your resource to abandon ship until your exclusive contract ends. 2. Pick a location that entices the right demographic mix to your store. Of course you can advertise your exclusive sneaker selections, but until you build a reputation for the designer’s name or brand, you’ll cut a wiser financial deal if you pour your startup cash into a prime location rather than hit and miss advertising.
Before you sign a lease, monitor neighborhood traffic by day and night to make certain your sneaker buyer is represented. 3. Introduce yourself to the neighbors before opening your doors. Tease passersby with signage that speaks to your demographic. “Get Your Shoe On” may not intrigue seniors but they will get “Sneak Peek.” While your signage piques interest, take care of business. Obtain an IRS tax number, local permits and business licenses and work with an interior designer to showcase your exclusive sneaker line. If you can’t afford a designer, pluck a senior from a local commercial art class or hold a student competition where the best exclusive sneaker store interior design wins $250. 4. Purchase lighting fixtures, displayers and commission carpentry if the shop you rent came as an empty shell, but don’t feel as though you have to fill the interior space with ho-hum display units. Keep your audience in mind. If you’re appealing to a hip, contemporary buyer with disposable income, think out of the shoe.
Skip commercial fixtures, hang sneakers from trees and install park benches so customers can try on footwear. Name your store "The Sneaker Tree" and you have yourself a brand. 5. Match your marketing to your store aesthetic. Giving sneaker buyers mixed messages is a no-no if you hope to lift your exclusive sneaker boutique above the fray. Sponsor a running team, for example, and use social media to introduce your product line. Call a flash mob for a certain time, promising free sneakers to the first dozen folks showing up at the appointed time. While your marketing budget will drive your efforts, if you pull off a promotional coup early in the game, your store’s reputation will benefit. 6. Keep inventory fresh and exciting. Whether your contractual arrangement is with a designer or sneaker manufacturer, it takes more than one crop of exclusive designs to maintain a store’s momentum, no matter how clever your promotions may be. Play up new introductions by using social media to spread the word and never forget the power the word “exclusive” has in the minds of shoppers.