For parents craving Zzzs, an overnight sleep trainer can help. Click below to read 5 ways She Saved says Sleep Number beds can help your marriage. Are all sleeping positions created equal? Click to find out. Click below to read 5 ways @SheSaved says Sleep Number beds can help your marriage. What if the early bird just needed a comfier bed? ?? Neater bed, better Zzs? Click below to read why you should try making your bed every day. Pro tip: Save your Zzs! Blackout shades keep dawn out of your bedroom #AsTheDaysGetLonger https://t.co/uOxW85dbkR Where would you rather lay your head down this #TravelTuesday?RT if you’ve snoozed out in the open today. Freeing you from the chains of wrist-worn trackers and retrofitted mattress pads to help you sleep better, the slumber gurus at Sleep Number recently announced the x12 — a voice-activated, sensor-packed intelligent mattress that will whoop the do-not-remove tag right off your dinky Serta. Like other sleep tracking devices, it monitors your rest (heart and respiration rate, movement, etc.) and beams that info to your phone or tablet in chart form, providing suggestions for improvement (for example, don't drink water after 8 p.m. to eliminate the need to get up, plus less obvious advice).
But here's where it steps things up: its Sleep IQ system will use the data to make adjustments to your position in real-time while you're passed out. It will even help silence a snoring partner by slightly elevating their head. Of course, it also employs all the features you'd expect in a typical Sleep Number bed, i.e. the ability to alter the firmness and position of each side of the bed independently, but you aren't limited to doing so with a special remote — it responds to your voice commands. It'll even activate an optional soft lighting feature beneath the frame to illuminate your path any time you get up during the night.« BACK TO SHOP The Sleep Number Bed by Select Comfort™ is the only bed that can be personalized to fit your individual needs by allowing you to simply adjust your side of the bed to your ideal level of firmness—or SLEEP NUMBER® setting.Send me a picture of that beer u like. I’m going to Bevmo todayConsumers are quickly becoming more comfortable buying mattresses without ever trying them out.
In fact, the latest Consumer Reports' mattress survey shows that many people bought their mattresses at retailers with few brick-and-mortar outlets or that sell mattresses online, and they like what they're finding. Of the four mattress stores that scored highly in our mattress store Ratings for overall satisfaction, Original Mattress Factory has stores in just nine states (though it ships to most). Costco stores display mattresses standing up, which makes them difficult to try, and sells more than half of its mattresses online. and QVC, don't sell mattresses at walk-in stores at all. The 20,000 subscribers surveyed were the least satisfied with Big Lots, a discount retailer with more than 1,400 stores in 47 states. Subscribers who shopped there were particularly displeased with that chain’s mattress selection and the cleanliness of floor models; they were also among the most likely to report shopping-related problems. Just slightly better was Sleepy’s, which was lowest rated in 2013, the last time we asked our subscribers about mattress stores.
Sleepy’s is now owned by Mattress Firm, which placed in the middle of the pack in our Ratings. But much like Sleepy’s, it also gets dinged for its prices. (Check out the best and worst mattress brands.) Before you shop, check our exclusive brand and retailer Ratings, use our mattress buying guide, and review our Ratings of almost 60 innerspring, foam, and adjustable-air mattresses. Major Mattress Retailers Don't Impress In our survey, traditional sellers, mattress chains, and department stores fared the worst. Our subscribers shopped mostly at Sleep Number mattress stores, and that retailer scored well except for price. Macy’s did about the same but with one notable difference: Eight percent of respondents who shopped at Macy’s, as opposed to just three percent for Sleep Number, said they'd buy from a different retailer given the chance to do it over again. But Macy's wasn't the only retailer that left some respondents wishing for a do-over. Shoppers were even more dissatisfied with their experiences at Big Lots, Rooms to Go, Sleepy's, Mattress Warehouse, and JC Penney.
In our survey, we also asked subscribers to tell us about the stores they rejected. In other words, they shopped there for a mattress but changed their mind and bought elsewhere. Here, too, is worrying news for traditional retailers. Of those subscribers who shopped around for a mattress, 11 percent rejected Macy’s, 10 percent rejected Sears and Mattress Firm, 9 percent said no to Sleep Number, and 8 percent rejected Sleepy’s. Price is what seals the deal for many shoppers, and Amazon, Costco, IKEA, and Walmart got excellent marks on that score. None of the retailers got top marks for selection, although eight did very well and only one, Original Mattress Factory, aced the Service score. Where do you shop? Tell us whether you buy online or at a store.Search for Serta retailers nearby Serta is the number one mattress manufacturer in the United States, and we are proud to offer a wide variety of innovative mattresses designed to help you get a more comfortable night’s sleep.
Helps solve 5 common sleep problems. Quality at Exceptional Values Find your perfect Serta mattress Take our Mattress Selector quiz now Meet the Counting Sheep Experience the comfort, quality and value that has made Serta the #1 mattress manufacturer in America.Shortly after Melissa Marik moved into a new apartment in February, a Mattress Firm store moved in a block or two away from Marik — and from another Mattress Firm. "I never even see anyone in the stores," said Marik, 27, who was walking down a mile stretch of Clybourn Avenue in the Lincoln Park neighborhood that boasts five Mattress Firms, two American Mattresses and a Sleep Number.Even the CEO of Mattress Firm, Ken Murphy, agrees Chicago probably has a few too many — but there's a method behind what some may see as the madness of mattress stores seemingly on every corner. In its best markets, Houston-based Mattress Firm aims to have a store for about every 50,000 people. That means Murphy would eventually like to have roughly only 200 in the Chicago area.
Today, there are 235.Some duplicative or unprofitable stores will be closing but not right away. Mattress Firm is reviewing its real estate footprint with an eye to trimming stores but hasn't yet decided how many or which stores to shut down, according to the company's first-quarter financial report. Most closures will come as store leases end, Murphy said.Even 200 is a lot of stores specializing in a product that for many customers is a once-in-a-decade purchase."Car dealers come closest, but there are no other retail chains that focus on big-ticket discretionary products with that many stores," said Wedbush Securities analyst Seth Basham. Roughly 9,000 specialty bed and mattress stores in the U.S. generated about $11.5 billion in revenue in 2015, according to a report last year from market research firm IbisWorld.So why are there so many? In Chicago, the answer has a lot to do with Mattress Firm's push to grow through acquisitions.Mattress Firm, the U.S.'s largest specialty mattress retailer, got into the Chicago mattress market about two years ago when it acquired Back to Bed and Bedding Experts.
It bought another competitor, Sleepy's, last year and finished rebranding those stores by July 4."While in many respects it's been a great opportunity to get as populated in the market as quickly as we have, the downside is we have real duplication of stores right on top of one another," Murphy said.It still has competition from other specialty mattress chains, including Sleep Number and Addison-based American Mattress, in addition to furniture stores and big-box retailers that sell mattresses.Furniture stores and department stores used to be the only places to buy a mattress, said Jerry Epperson, a furniture and mattress industry analyst with Mann, Armistead & Epperson. But manufacturers, which wanted to encourage people to replace their mattresses even if they weren't buying a new set of bedroom furniture, started promoting the idea of dedicated mattress stores, and they've been spreading rapidly since the 1990s, he said.Industry analysts' take on whether the U.S. has too many mattress stores depends on how well they think generalist brick-and-mortar retailers and online mattress startups will fare against traditional mattress specialists.
But Murphy said there's "a logic to the apparent madness" of the store-on-every-corner approach.A new mattress — expensive and nonessential — was an easy purchase to delay during the recession, which has likely led to some pent-up demand, said Rice University marketing professor Utpal Dholakia, who got interested in the mattress business when a British student wondered why every American strip mall seems to have its own mattress store. Industry analysts also say a spate of bedbug infestations may have prompted at least a few extra sales.Mattresses are a relatively high-margin product, and stores don't need that many employees, meaning each location doesn't need to sell a huge number of mattresses to break even, industry analysts said. And every store does double duty as advertising — important for a product most people don't think about until they need it."We want prominent, convenient, high-profile locations our customers will be driving or walking past anyways so that when they do get in the market, we're the natural default option," Murphy said.
He thinks there's room for more Mattress Firm stores, albeit not in Chicago. The company had 3,472 as of May 3, and he thinks it could support about 4,500 across the U.S.Mattress Firm is trying to be the first truly national brand in the mattress space in hopes that scale will give it more leverage over vendors, more efficient operations and better name recognition.But analyst Basham said he's on the fence about how big a boost national scale will provide amid growing competition.Online upstarts are looking increasingly strong in a sector that was once considered internet-proof.The best-known are early entrants like Casper, Tuft & Needle, Saatva and Leesa, but KeyBanc Capital Markets analyst Brad Thomas estimated there are 50 or more brands trying to get a piece of your bedding and mattress dollars.So far, they account for a tiny but growing share of the overall market — about 4.6 percent this year, up from 1.8 percent last year, according to Thomas' June report.Younger customers are more open to the idea of buying mattresses over the internet without first getting to test them in stores, Epperson said.
That's partly because millennials are accustomed to shopping online but also because online companies have done a better job marketing things young customers care about, like ease of purchase."If you think about how mattresses have been marketed, it's all about health issues. If you read the ads, mattresses cure everything but balding," he said.When Wedbush surveyed 1,000 shoppers about buying online, only 10 percent said they were willing to do so without perks like free delivery, 100-night free trials and free returns. But when those services — all of which many e-commerce mattress companies offer — were included, about 30 percent were open to buying online, Basham said.Most larger bed-in-a-box brands sell for between $500 and $999, depending on size. That is the most popular price range for all mattress sales, accounting for about 41 percent of mattresses sold last year, according to the KeyBanc report, citing data from the International Sleep Products Association. Only 5 percent of mattresses sold were priced above $2,000, though they accounted for 18.5 percent by value.