Shopper Marketing Manager в Diageo
Purpose of Role
1. The position of Shopper Marketing Manager will be responsible for creation of shopper marketing vision, strategy development and execution of the plans for 18 months ahead.
2. This person will be responsible for creating and executing large scale “category” platform programs. We define “category” platform programs as big, insight driven initiatives that span channels, formats and retailers and drive big volume for a number of DIAGEO brands. Recently we executed a platform called Mixing that executed in 3,500 stores and helped to ‘drive everyday relevance’ of the whisky and rum categories (via Bells and Captain Morgan brands) for shoppers.
3. Additionally, this role will handle the ‘day to day’ shopper marketing program development for some of our top NKA chain customers.
Top Accountabilities
1. Develops Shopper Marketing 3yr vision and strategy & plans for next 18 months
2. Develops big scalable “category” platform ideas, sells them internally & externally and project- manages all aspects of those platforms through to execution, as well as specific platforms for top NKA customers
3. Works very closely with brand teams to deliver high quality and scalable single brand Shopper Marketing growth drivers for execution
4. Works with Category Development and Insights team to ensure programs are grounded in shopper insight
5. Accountable for the A&P spend
6. Builds effective relationships across the business and with external marketing agencies, establishes/tracks key performance metrics
Qualifications and experience required
- Higher education
- 6+ years of relevant experience in trade/brand marketing with major FMCG companies and/or agency
- 2+ years of experience within shopper marketing function withproven success in developing shopper marketing programs
- Proven ability to project manage a large scale, complex initiatives from concept through to execution
- Experience in leading creative agency resources, project management, & relationship building with customers & key internal stakeholders will be critical success factors in this role
- Strong influencing skills
- Excellent English required
- PC advanced user (MS Office: Word, Excel, Power Point, Outlook)
- If you are creative, results driven, and someone who can solve complex puzzles and problems, this could be an ideal role for you
Apply
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