SEO

As a fairly technical discipline, there are many tools and software that SEOs rely on to help with optimizing websites. Below are some commonly used free and paid tools:

• Google Search Console - Google Search Console (formerly known as "Google Webmaster Tools") is a free tool provided by Google, and is a standard tool in the SEO's toolkit. GSC provides rankings and traffic reports for top keywords and pages, and can help identify and fix on-site technical issues.
• Google Ads Keyword Planner - Keyword Planner is another free tool provided by Google, as part of their Google Ads product. Even though it is designed for paid search, it can be a great tool to use for SEO since it provides keyword suggestions and keyword search volume, which can be helpful when doing keyword research.
• Backlink Analysis Tools - There are a number of link analysis tools out there, the two primary ones being AHREFs and Majestic. Backlink analysis tools allow users to analyze which websites are linking to their own website, or the websites of competitors, and can be used to find new links during link building.
• SEO Platforms - There are many different SEO platforms that bring together many of the tools that SEOs need to optimize sites. Some of the most popular include Moz, BrightEdge, Searchmetrics, and Linkdex. These platforms track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other tasks related to SEO.
• Social Media - Most social media sites don't have a direct impact on SEO, but they can be a good tool for networking with other webmasters and building relationships that can lead to link building and guest posting opportunities.