S.A. mattress store issues second apology for 'disgusting' 9/11 ad depicting towers falling Miracle Mattress, a San Antonio business, issued an apology via Facebook on Sept. 8, 2016 for the video advertising a 9/11-themed "Twin Tower" sale. An Apology to All the Victims and Families of 9/11 from Miracle Mattress: Screen shots of the Miracle Mattress apology for what has been described as a crude advertisement for the store's 9/11 sale. Miracle Mattress, a Northwest Side store, issued an apology via Facebook Thursday for a video advertising a "Twin Tower" sale to "remember 9/11" that has brought citywide outrage. The now-removed video features store manager Cherise Bonanno and two employees standing in front of two towers of stacked mattresses. To "remember" the deadliest attack on U.S. soil, the company offered a promotion selling any size mattress for the price of a twin bed. RELATED: 10 Stars Accused of Being Unpatriotic Before Colin Kaepernick The clip ends with the mattress towers toppling over while Bonanno and the employees screamed.
"We'll never forget," she adds. On Thursday, the company issued an apology via Facebook. "We are very sorry we have offended you," the post said. "Our staff is full of military and some relatives have passed away due to 9/11. We are promoters of peace and love." This apology was updated with an official apology letter from Mike Bonanno saying that the social media video produced in San Antonio was posted on Facebook without his knowledge or approval. "I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives." The letter went on to say that Bonanno accepted responsibility for the "thoughtless and crude advertisement" and that employees involved would be reviewed and held accountable. Bonanno did not return requests two calls for comment Thursday.
RELATED: New life at World Trade Center San Antonio resident Jenée Lewis captured the ad, which was originally shared on the business' Facebook page, and shared it online. The Miracle Mattress Facebook often promotes themed-videos, it's unclear whether the video aired on television or exclusive to the site. Several community members have commented against the marketing approach they say they are "disgusted" by and are not accepting the apology or claims of military affiliation. "I find it hard to believe you knew anyone or any of your employees knew anyone who lost their lives in 9/11," Evelyn Sainz Jauregui commented on the post. "If that were the case they would have been so disgusted with your commercial that it would have never seen the light of day." Ozzy Santos echoed Jauregui's sentiments. "Even your damage control is disgusting," he added to the thread. To all of those who have seen our 9/11 sale. We are very sorry we have offended you. Our intentions were not to hurt...
Posted by Miracle Mattress on Thursday, September 8, 2016 According to the San Antonio Hispanic Chamber of Commerce, the store opened at 4945 Northwest Loop 410 in December 2015. RELATED: Manager from 9/11 Memorial to operate Alamo The local controversy joins a series of 9/11-related offenses to spark outrage recently. A couple participating in the Atlanta Dragon Con Festival over the weekend created wearable versions of the World Trade Center towers and attached dolls to the sides, representing victims who jumped from the structures. On Wednesday, a Florida Walmart was blasted for their soda display which stacked boxes of Coke beverages to form the towers. "We have given abundantly to our community here in San Antonio and wish to remain known as a company who respects and loves others," Miracle Mattress said to conclude their Facebook apology.Become A Patch Contributing Writer 'Beauty and the Beast' Review, Caset Interviews 5 Patchiest Stories Of The Week
UTSA president Ricardo Romo Resigns From Post Americans Traveling To Europe Might Need Visas How to Become a Patch Contributor Patch Weekend Movie Guide, Plus Trailers Select to search all Patches San Antonio Mattress Store Mocks 9/11 In Tasteless Commercial [VIDEO] A commercial shows two men, seemingly bowled over by sales prices, knocking over two towers of mattresses as a joke. SAN ANTONIO, TX -- When it comes to the attacks of 9/11, it will always be too soon — too soon to make a joke, mock the day's significance or exploit it with crass commercialization. In Texas, though, one retailer somehow managed to joke, mock and exploit that day all in a 19-second video. Somehow, the company decided that it would be a good idea to shill mattresses by creating a commercial that showed this: A bunch of mattresses stacked up to depict New York's twin towers; somebody then giving those mattresses a push to send them collapsing to the ground; and then "victims" screaming in horror at the toppled bedding.
Customers showed a lot more sense and a lot more decency. LATEST: Texas Mattress Store That Aired Offensive 9/11-Themed Ad To Close Indefinitely The commercial produced by the Miracle Mattress store in San Antonio unleashed a storm of protest. One Facebook user posted a video of the commercial, sharing it with television station KENS 5. The commercial shows a pitch woman raving about the firm's planned Sept. 11 "Twin Towers Sale," alerting customers they can buy any size mattress on the day of remembrance at a twin-mattress price. "We'll never forget," the pitch woman says in mock solemnity after the mattress toppling. See the video for yourself below, recorded off of someone's phone: "This is beyond disgusting and disrespectful," one person posted on the Facebook thread. Another predicted the backlash might have the company back on the airwaves soon, for a going-out-of-business sale. Miracle Mattress apologized early Thursday afternoon with a post on its Facebook page: