Spa ClientsSalon ClientsSalon JobsNv SalonBeauty BusinessBusiness WomanBusiness BlogMarketing BusinessHair BusinessForwardDo you find that most of your salon or spa clients are regulars or “one-offs”? How do you convert more of those one-time only clients into regular guests? Not sure how to get connected, here are some ideas!When readers buy products and services discussed on our site, we often earn affiliate commissions that support our work. More On: Sales & MarketingYour flier should highlight the benefits of renting a booth. Jupiterimages/Stockbyte/Getty Images Keeping your salon in the black means making sure every styling booth and station stays filled by a business- and revenue-generating stylist. When you have an opening to fill, recruit top producers by creating a compelling and informative marketing flier that touts the benefits of renting a space in your salon. Color and Design Color and design go a long way toward showing prospective stylists that your salon is modern and in style.
Make your flier, as well as all of your salon marketing materials, visually appealing. Use your company logo, high-quality paper and colorful photos to give prospects an idea of what your salon environment looks and feels like. Include contact information such as phone, address, website and links to social media pages. Overview Write a general overview of your salon that includes its background, average daily foot traffic and amenities. Highlight everything included with booth rental, such as receptionist assistance, appointment setting and phone support, access to equipment, supplies and products, and any specialties your salon is known for. You're essentially selling your salon to a prospective stylist, so highlight everything about your location that makes it an attractive workplace. Benefits and Perks Describe what sets your salon apart from your competition. Focus on the advertising you do to bring in customers and make stylists successful. If you provide continuing education opportunities, make any type of employee benefits available, or otherwise go above and beyond other salons that rent booths, describe those perks in detail.
Financial Stats List your booth rental rates and include figures of average daily earnings from your existing stylists. Do so in the form of quotes from current renters to authenticate the information you're supplying. For example, including a photo of a smiling stylist with a quote that says, “I'm earning six figures a year working three days a week,” can go a long way in demonstrating the potential financial benefits of renting a booth in your salon. Testimonials Use testimonials from stylists to highlight your main selling points. For example, if your focus is on a friendly, family-like environment, ask stylists to say a few words to that effect. For example, "Hours are so flexible that I'm home for dinner with my family every night." If you want to promote a high-profile venue, use a quote such as, "The salon's advertising targets an upper-income clientele." References Understanding Marketing: How to Design a Small Business Promotional FlyerBusiness Know-How: 10 Easy Ways to Make Your Flyer Stand Out of the Crowd Photo Credits Jupiterimages/Stockbyte/Getty Images Suggest an Article Correction
Hair care marketing strategies build top-of-mind awareness and loyalty for your business. /Getty Images As a hair salon owner, you know the importance of staffing your salon with stylists who are skilled at cutting, coloring, styling and providing hair maintenance to your clients. The staff you hire has to fit your salon’s culture and understand the needs and wants of the demographic your hair salon services. Recruit stylists for your salon by advertising that you have career opportunities for licensed stylists. There are a variety of ways to advertise for a stylists positions at your salon. 1. Make a list of the education, experience and skills you expect the stylists you hire to possess. For example, you may want a licensed stylist with at least five years of experience in doing hair for weddings and special occasions. 2. Identify the type of schedule you’d like your new stylist to keep. You can hire a stylist for a full-time, part-time or as-needed position. If you operate a mobile styling business, or offer mobile styling services, it is important to communicate this in any advertisements you place for stylist positions.
3. Decide how your new stylist will receive payment. Some options include per-hour pay, commission or by letting your stylists pay you a monthly fee to rent a booth. If stylists rent a booth, they get to keep the money they make from the customers they service, so long as they pay their booth fees. 4. Create a job posting that outlines the experience and education you want your stylists to have, gives an overview of your salon’s target market, location and culture. Include the salary, commission or booth rental options, as well as a list of benefits stylists enjoy when they work in your salon. Benefits might include access to a diverse clientele, breakfast and lunch provided, discounted membership to a local gym, a partial wardrobe budget or access to hair training and education. 5. Add the job description post to your salon’s website under a page titled, “Careers,” “Join Our Team” or “We’re Hiring.” Post a link to the description on your salon’s social media pages and encourage your “fans” and “friends” to spread the word to any licensed hair stylists they know.
6. Contact local cosmetology schools to let them know you’re hiring. Find out if they’ll post your job description on their websites, blogs and social media pages, and in their email marketing newsletters. Ensure that they can send the communication to present and past students, especially if you’re searching for a stylist with years of experience. 7. Sign up as an employer on salon industry job search sites such as “Salon Employment,” “Behind the Chair,” “Salon Builder,” “Salon Gigs,” “All Salon Search.” , also allow posts for hairstyling positions. You can also post classified advertisements on sites such as Craigslist, under “salon/spa/fitness” jobs and on Backpage, under “spa/salon” jobs. References Power Home Biz; How to Start a Hair and Salon Business; The Fundamentals of Running a Beauty Salon; April 2007“Entrepreneur” Magazine: Business Idea - Hair Salon“Nails” Magazine; The Frustrated Salon Owner’s Guide to Hiring; /Getty Images Suggest an Article Correction