Tortuga Music Festival - Enter to win tickets today! Mattress store's 9/11 sale commercial stirs outrage For about a millisecond, it seems like your standard, hype-filled mattress commercial. But after that, the 20-second Miracle Mattress ad becomes painful to watch. The commercial, which was posted on YouTube three days before the anniversary of 9/11, shows three employees at the San Antonio, Texas mattress store promoting a mattress sale, using the national tragedy as a time hook for the sale. “What better way to remember 9/11 than with a twin tower sale?” store owner Cherise Bonanno says in the beginning of the video. “Right now you can get any size mattress for a twin price.” According to Buzzfeed, the video was uploaded to the company’s Facebook page, but deleted soon after. A user reportedly uploaded the video to YouTube following its removal from Facebook. The commercial ends with Bonnanno playfully pushing the other employees into two towers made of mattresses. The video has received more than 1 million views on YouTube so far.
Social media users are understandably shocked, outraged and hurt. @MiracleMattress I will never forget what i saw on that day. The horrific images will forever be burned in my head. You should be ashamed.— Josh J (@JJ9150) September 9, 2016@allisonveronica @MiracleMattress it is unbelievable that anyone would think mocking 9/11 was a good idea. Everyone assoc. should be fired— Lambert (@lam600) September 9, 2016@MiracleMattress disgusting— Allison Esposito (@allisonveronica) September 9, 2016The owner of the Miracle Mattress chain, Mike Bonanno, issued an apology after he found out about the advertisement. “[T]he video is tasteless and an affront to the men and women who lost their lives on 9/11,” the apology reads. “Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives.” Cherise Bonanno spoke to local news after the video went viral, saying: “We are not hate, we are love. We’re Miracle Mattress, we make miracles happen.”
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After several uses, this should discontinue.Mattress company's 'Twin Tower sale' commercial sparks national outrageMattress company's 'Twin Tower sale' commercial sparks national outrageAASAN ANTONIO- A local mattress company advertising a 9/11 memorial "Twin Tower sale" is now facing scrutiny across social media. The ad shows two stacks of mattresses piled up collapsing to the ground while the owner of the store says "We will never forget."UPDATE: Miracle Mattress closes store indefinitely following outrage over 'Twin Tower sale' ad"We are not hate, we are love, we are somebody that stands out, we are miracle mattress, we make miracles happen. And for our lives to be in danger that is not what we ever wanted,” said Miracle Mattress owner Cherise Bonanno.Cherise Bonanno says she didn't realize the 20 second ad would cause the controversy it has."It was stupid, it was a stupid idea that we sent out and we apologize for our stupidity and we really hope that you forgive us for what we have done,” said Bonnano.Bonanno says they filmed the ad earlier this week, wanting to get the word out that they would be having a "twin tower" sale for the anniversary of the 9/11 terrorist attacks this weekend.
But, to many on social media the concept of the sale was immediately taken as offensive."You don't see people making fun of Pearl Harbor, the Japanese attacked us, you don't see people making fun of any war, so why would a terrorist attack on such monumental buildings ok?,” said San Antonio resident Jennifer Matlock."Having a twin tower sale is the most tasteless thing I have heard,” said San Antonio resident Amy Duncan.In the video you see the two piles of mattresses. Bonanno says they planned to have two towers of mattresses depicting the once standing towers in New York City."It's offensive to everybody. It should be offensive to Americans and as American making the video and especially living in San Antonio. I don't see how you couldn't find this offensive, but as funny or creative marketing, that is not what this is,” said Duncan.Now Miracle Mattress says they will donate 30 percent of their sales this weekend to the 9/11 Foundation.Statement from Miracle MattressSubject: FOR IMMEDIATE RELEASE: Miracle Mattress Issues Apology LetterSeptember 8th, 2016An Apology to All the Victims and Families of 9/11 from Miracle Mattress:I am Mike Bonanno
, Owner of Miracle Mattress. Today, I was made aware of a social media video produced by our San Antonio team highlighting a promotional sale using the upcoming 9/11 Anniversary as the incentive. The video was posted on Facebook without my knowledge or approval from our corporate office in Houston.I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives.All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency.I am disgusted such a video would have been conceived as a promotional tool and even more incensed it was created and posted on any social media site that represents Miracle Mattress.Effective immediately, Miracle Mattress will review our entire marketing strategy to ensure a stringent approval process will be in place to stop this from every happening again.