Baby Boom Reste Safe Sleep Solution - White Add my images & videosThis item ships for free.* Free Store Pickup in an Hour: Select a store Shipping:This item may take longer to arrive. Gift wrap is available for this item. This item is sold in our stores. Please check your local store for availability. FREE Shipping on ANY purchase of $19 or more. Surcharges may apply on heavy/large items. - Free Shipping (See Details) Put your baby to sleep comfortably and safely using the Reste, which features a unique design that helps keep baby sleeping on his or her back without restricting movement. Reste helps prevent rolling over, sleeping on the tummy and leaving the crib. By helping keep your precious little one in place, the Reste also protects against limb entanglement with crib railings to ensure a peaceful night's sleep. Mom or dad can easily secure or remove their little one for convenient use. Positions and secures baby on his or her back without restricting movement
Reduces risk of limb entanglement, rolling over, tummy sleeping, falling or climbing out of the crib Fits most standard-size crib mattresses and mini-mattresses Easy to secure and remove Compatible with slumber sacks Weight capacity: from 7 lb. up to 25 lb. AwardsParent Tested Parent Approved Award We all want a baby's sleep time to be the most comfortable, peaceful experience for our little ones. Yet many parents are anxious at sleep times, concerned about Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of respiratory distress. Reste helps to alleviate these concerns, by offering a safe sleep solution that secures babies on their backs (as recommended by the American Pediatric Association) during sleep. With Reste, we bring peace of mind to nap time and nighttime by making it easier to put your baby to sleep comfortably on their backs all night long. Reste attaches securely to your crib mattress and keeps baby in position without restricting their movement.
The Baby Boom Reste Safe Sleep Solution - White Features:Promotes "back to sleep" by keeping baby in position on their back without restricting their movement. Also, reduces the risk of rolling over, tummy sleeping, and falling or climbing out of the crib.Reduces the risk of baby sliding down a mattress used with a crib wedge. Reducing the risk of limb entanglement in crib railing by keeping baby in place rather than moving around in the crib.Gives baby a safe and peaceful sleep and parents peace of mind.Easy to secure and remove baby, Works with slumber sacks and swaddlers. Recommended for use with babies 0 to 9 months.Fits standard-size crib mattresses and mini-mattresses. Promotes "back to sleep" by keeping baby in position on their back without restricting their movement. Also, reduces the risk of rolling over, tummy sleeping, and falling or climbing out of the crib. Reduces the risk of baby sliding down a mattress used with a crib wedge. Reducing the risk of limb entanglement in crib railing by keeping baby in place rather than moving around in the crib.
Gives baby a safe and peaceful sleepGives parents peace of mind Easy to secure and remove babyWorks with slumber sacks and swaddlersFor use with babies 0 to 9 months Fits standard-size crib mattresses and mini-mattresses Product Dimensions (in inches):11.0 x 7.1 x 3.6 How to Get It Shipping Info:This item can be shipped to the entire United States including Alaska, Hawaii, and all U.S. territories including Puerto Rico This item can also be shipped to APO/FPO addresses and to P.O. Boxes in all 50 states Shipping Methods:This item may be shipped via Standard Shipping, Expedited Shipping or Express Shipping Please Note: Some addresses are eligible for Standard Shipping only (APO/FPO, P.O. Boxes, U.S. Territories and Puerto Rico) Store Pickup(learn more):Store Pickup detailsPlease wait for the Ready for Pickup e-mail before proceeding to the store; orders must be picked up within 5 Days upon the receipt of this emailYou will have the option to designate someone else to pick up your order during the checkout processYou will be able to change the Store Pickup location during the checkout processIn-stock status is approximate and may not reflect recent salesOrders placed for Store Pickup will receive online pricing and promotions
Sweepstakes & Free Sample Disclosure Displaying reviews 1-10Previous | Next »Do NOT buy! Was this a gift?:NoBabyY refused to sleep with it Was this a gift?:NoWorks well! Was this a gift?:NoLOVE! Good product for babies and helping them to sleep ob back. Was this a gift?:NoNot for us :( I love sleep Was this a gift?:NoBaby boom rested sleep solution Was this a gift?:NoI would buy this product for all my babies ProsEasy to slip on the mattressMy baby felt safe and comfortedConsBest UsesWas this a gift?:NoTop 5 baby item of mine Displaying reviews 1-10Back to topPrevious | Whether success or failure, you need to move forward. The momentum is what is critical.WHEN the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between “teenyboppers” and “counterculture consumers.” Over the next 40 years, as Aquarius aged and the billable hours accumulated, marketers explained that such “market segmentation” techniques were the key to untold riches.
Today, Jimi is dead, the revolution is over and fiber supplements are the pill of choice in Woodstock. But with 37 million Americans over the age of 65, and 30 million more expected to cross that thin gray line in the next decade, the boomers and older consumers still represent billions of dollars in potential sales. So once again, companies are scrambling to update their slicing and dicing of the senior marketplace.But what they are finding, advertising executives say, is that some old tactics don’t work anymore. Older consumers don’t want to be treated like teenagers; what’s more, they don’t want to believe they fall into any niche at all.“Seniors, particularly baby boomers, each believe they belong to a market segment made up of exactly one person,” said Blaine Branchik, an associate professor of marketing at Quinnipiac University who has studied the history of selling to the elderly. “Many believe the only thing they have in common is that they are all so unique that they have nothing in common.”
That leaves marketers grouping older consumers into categories that give the illusion of individuality, they hope, while still encompassing millions of people. For example, Age Wave, a consulting firm, has settled on four essential categories for post-retirement consumers. There are “Ageless Explorers,” or rich retirees who respond to images of silver-haired scuba divers reinventing themselves in their waning years. The “Comfortably Contents” are also wealthy, but more attracted to scenes of fishermen, friendly dogs and rocking chairs. They want to spend their final years free from the responsibilities of work, social obligations and worrying about anyone else. The “Live for Todays” wish they could relax, but didn’t save much, so their financial anxieties make them easy targets for Costa Rican retirement communities and thrifty insurance plans. And then there are the “Sick and Tireds,” basically ready to die, who are attracted to anything that makes the waiting less painful, particularly if it costs less than $19.95.It’s unclear how useful such labels are in selling to older consumers.
What is certain is that the tactics echo those that have worked in the youth marketplace for more than 40 years. When that process began, some rules emerged. Never, for example, refer to kids as “kids.” Always develop advertisements that speak to adolescent whims but also appeal to parents, who ultimately control the checkbook. Some people believe that reasoning still holds.“The No. 1 rule is that you never call an older buyer old,” said Joseph F. Coughlin, director of the Massachusetts Institute of Technology’s AgeLab. “And because many seniors rely on their kids for advice, it’s important to talk to the senior and the daughter who will likely make the purchase.”But some things are very different. For instance, researchers have found that as people age, shifts in brain activity begin to affect decision making. In particular, the elderly, on average, become less adept at processing numerical information or recalling details presented in unfamiliar settings.So even as marketers embrace market segmentation, they’ve begun looking for new research to explain how to operate in this older world.
One study, published in the Journal of Personality and Social Psychology in 2003, exposed consumers to advertisements that were identical except for the text. One ad, promoting a camera, emphasized photography’s capacity to expand horizons. “Capture the unexplored world,” it read. The other emphasized the camera’s capacity to record memories. It read, “Capture those special moments.” While middle-age and young consumers recalled both ads, elderly consumers much more easily remembered the advertisement emphasizing precious memories. Other studies have shown that older consumers tend to ignore advertisements that warn them about the importance of saving to avert financial calamity. But they remember the same commercial when it emphasizes how thrift makes it easier to buy plane tickets to visit grandchildren.“The health care and financial service industries for years tried to barrage customers with facts and fear,” Mr. Coughlin, of M.I.T., said. Marketers developed advertisements warning about strokes or the specter of a penniless future.
But “older consumers filter out those messages,” Mr. Coughlin said. Instead, as in the case of the camera advertisements, older consumers are attracted to images that evoke warm nostalgia and “ads that emphasize independence and fun,” Mr. Coughlin added.There is one caveat, however: such advertisements are persuasive only as long as they avoid mentioning that a fond remembrance of things past usually requires living through a long past in the first place. “Companies that sell cars designed for old men find that no one wants to buy them, especially old men,” Mr. Coughlin said.Consider, for instance, the Honda Element, a compact sport utility vehicle aimed at young buyers and advertised through video games, social-networking Web sites and the television show “Rock Star: Supernova.” The car is popular among young adults. It’s also a surprising seller among retirees, who like it because it is low to the ground and because the durable floors can handle gardening equipment and pets as easily as surfboards and mountain bikes.
Indeed, marketers who have tried to cater to various segments — the “Ageless Explorers” and “Comfortably Contents” — have discovered that successful segmentation has less to do with age than with how vigorously consumers want to ignore the inevitable consequences of their advancing years.“We work to dramatically change the perception of what is old by focusing on ageless realities,” said Emilio Pardo, chief brand officer for AARP, formerly the American Association of Retired Persons. “Life is based on someone’s needs, not how many years they’ve lived. We emphasize the idea of ageless aging.”But aging isn’t ageless forever, of course. Everyone dies, and before that most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern. There is talk of creating regulations to protect older consumers from certain types of advertising.
That effort, too, has roots in baby boomers’ adolescence. Many of today’s laws regarding advertising tactics and teenagers were first discussed in the 1950s and 60s, when lawmakers began realizing that cartoon characters who smoke might unduly influence fans of the Mickey Mouse Club.The initiatives are beginning to find some support. But unusual critics have emerged: advocates for the elderly, who worry that older Americans will encounter a prejudice that we have comfortably adopted regarding teenagers.“We are very hesitant about any regulations that are designed to only protect people once they are over a certain age,” said Jean Setzfand, director of financial security for AARP. “Part of the hesitation is that it might reinforce the perception that seniors shouldn’t make their own decisions.” Partly this stems from a discomfort with drawing parallels between teenagers and the elderly in the first place. Although adolescents and older consumers may have much in common, there is a big difference: one group is moving toward adulthood, the other away from their prime years.“