AFTER years of a cease-fire, the hotel bedding wars are resuming, and now airstrikes are even being called in.I’ve deployed ridiculously martial language there only to underscore a point about hotel bedding, which had been a mundane and boring business among old-line mattress makers until 1999, when Westin Hotels introduced a new mattress and bedding accessories branded as the Heavenly Bed, which was developed by Simmons, the big mattress manufacturer.Whereupon a couple of remarkable things happened that truly did constitute a big pillow fight, or even a marketing war. First, seeing the overnight (sorry) success of the Heavenly Bed, other hotel companies rushed to develop their own branded high-end bedding, whether made by Simmons or by competitors like Serta or Sealy, which markets hotel-branded bedding through its Global Hospitality Collection, and others.As hotel companies began buying luxury beds for their properties and selling them through their own catalogs and online sites, the overall retail bedding industry underwent a revolution.
Travelers, and especially a new wave of female business travelers after 1999, came home and decided that their own beds simply didn’t measure up to the ones they were finding in hotels. After the Heavenly Bed introduction, hotels in every top category “understood that they couldn’t have a bed in the room that was crummier than the one the customer had at home,” said Steve Tipton, the vice president of Simmons Hospitality, the mattress company’s hotel unit. At the same time, hotel-branded mattresses started to be sold in retail outlets like department stores, and high-end mattresses and other bedding in general had become such a market standard that overall sales soared, to about $6.8 billion last year.“The consumer connection between the bed and the hotel is a big deal” in the overall mattress business, Mr. Tipton said. By 2006, when one hotel company, Hilton, had already invested $1 billion in new bedding since 1999, the hotel mattress race subsided. But now it’s back on.
As hotels recover from the recession and begin investing again in improvements, Simmons recently introduced a line of hotel bedding called Recharge Beautyrest, positioned to sell upgraded bedding featuring foams that regulate mattress temperature. And even some airlines are now heralding the virtues of high-end mattresses and bedding in international first-class and business-class cabins, where lie-flat beds have become the industry standard.For example, Delta Air Lines recently began promoting a new “Westin Heavenly In-Flight bedding product” for its BusinessElite cabins on international flights and on domestic flights between Kennedy Airport in New York and Los Angeles, San Francisco and Seattle, as well as between Atlanta and Honolulu. Singapore Airlines advertises private suites featuring luxurious double beds in first-class cabins of its A380s, and Lufthansa Technik, the maintenance and upgrade unit of the big German airline, is marketing its own Flexidreamer bed (“for a heavenly sleep”), first developed for luxury private jets and now available for first-class cabins on commercial airplanes.
While such sumptuous comforts are most definitely not available in the airlines’ increasingly cramped and austere coach cabins, the evolution of luxury bedding into premium cabins on commercial planes reflects what the hotel business learned well over the last 23 years. As Delta’s announcement of the new high-end bedding for its BusinessElite cabins put it, “In recent surveys, customers have told us that the most important part of the in-flight experience is sleep.” In the hotel business, a good night’s sleep on high-quality bedding is increasingly a top marketing point. For example, Crowne Plaza hotels, a brand of the IHG hotel group, is emphasizing bedding improvements as part of its multiyear initiative to refurbish quality standards at its hotels in nearly 60 countries.Incidentally, one of the most interesting aspects of the whole hotel bed-wars phenomenon to me has been the impact on the home-bedding market. For most people, buying a home mattress was always an unpleasant chore, “right up there with used cars,” said Mr. Tipton at Simmons.But hotels in effect became real-time showrooms for mattresses.
No more plopping down uneasily on a mattress at a department store in a futile attempt to try it out. At a hotel, you use the mattress the way you’d use one at home. Then you can purchase that bedding from the hotel company, or from a retail store that sells lines of mattresses branded with whichever hotel they are found in. “It really takes a lot of the unpleasantness out of trying a mattress out,” Mr. Tipton said.I would recommend Perfect Cloud EleganceFeaturesEXTREME LUXURY - AMAZON EXCLUSIVE MATTRESS. The Perfect Cloud Elegance Gel-Pro Memory Foam Mattress pampers you with a thick top 1 inch layer of HD Air Infused Memory Foam on top of 1.5 inches of regular Air Infused Memory Foam.SLEEP COOL WITH GEL-PRO MEMORY FOAM. The third layer of our bed is comprised of a thick 2 inch layer of Gel-Pro Memory Foam - which provides additional body conforming comfort while helping regulate your overall sleep temperature. Gel-Pro Memory Foam ensures comfortable rest night after night.PERFECT SUPPORT FOR A WEIGHTLESS SLEEP EXPERIENCE.
Fourth layer is made up of 7.5 inches of HD Base Support Foam. This extra thick layer provides fine tuned support for a weightless sleep experience.BEST-IN-CLASS PREMIUM REMOVABLE STRETCH KNIT COVER. Best-in-class premium textile Stretch Knit Cover is fully removable for easy care and features our newest Mesh Gusset Air-Transfer Technology. This special mesh allows air to flow freely in and our of your mattress which keeps your mattress fresh and cool. The timeless design of this cover will match with any bed frame.25 YEAR WARRANTY - . Buy with confidence knowing that your new mattress is CertiPUR-US certified, designed in the USA.plete Mattress Buying Guide - http://amzn.to/2i0xpZsWake-Fit Orthopaedic Memory Foam Mattress(78*72*6inch)Available at - http://amzn.to/2hTkzNfMattress Feel : Medium Soft.Warranty : 5 Years Manufacturer warranty.Direct from FactoryCover : Premium quality quilted cotton fabricMaterial Type : High Density Foam, Memory Foam.Wakefit's Memory Foam mattress made from high quality memory foam with the latest technological innovations provide excellent back support while engulfing you in its cocoon and letting you enjoy restful, deep sleep.
Kurl-on Relish 6-inch King Size Spring Mattress (78x72x6)Available at - http://amzn.to/2hUOuXSProduct Dimensions: Length (78 inches), Width (72 inches), Height (6 inches)Primary Material: Spring, Upholstery Material: PolycottonColor: Multicolour, Style: FineBed Size: KingNo Assembly Required: The product is delivered in a pre-assembled stateWarranty: 5 Years on productIt's a pocket spring mattress, people with variable weight can be comfortably sleep together on a single mattressYour requirements are clear and most common - soft, comfortable, healthy and available in India. The short answer is consider Spring or Foam mattresses. The detailed analysis and recommendations are below.There are broadly five types of mattresses available in IndiaCoir mattressesSpring mattressesFoam mattressesMemory foam mattressesLatex mattressesStrictly avoid Memory foam mattressesMemory foam mattresses are best for back pain and body aches. But they can be potentially dangerous and harmful. They can be inflammable, not child safe and releases toxic emissions.
Read more at Wikipedia. To ensure the mattress safety, buy only CertiPUR-US certified mattress. Based on our research, unfortunately, CertiPUR-US® certified mattresses are not available in India.Better to avoid Latex mattressesLatex mattresses are most expensive of all the mattresses. The advantage you get is long term durability. Latex mattresses can easily withstand up to 10 years. But we have not found certifications on Latex safety. If you are keen on this ask the vendor for product manual and look for certifications. As it is super expensive you can safely ignore it.Coir mattresses are not much soft and comfortableAs the name suggest coir mattress is made of Coconut coir and very much eco-friendly, healthy as well. But coir is by nature hard so Coir mattresses are not superior in terms of softness and comfort. You cannot get hotel’s comfy feel.Spring and foam mattress are most suitable for you. The next question is which one to choose Spring or Foam mattresses.Spring vs Foam mattressesSpring mattress is made of springs and small coils stuffed under and have a nice cushion wrapper.
The foam mattress is filled by foam with multiple layers. Spring mattresses are cheaper than Foam mattresses. The main difference is bounce nature of Spring mattresses, called as motion transfer. If your partner moves in sleep it may effect you. If you can easily wake up in sleep because of movements then Spring mattresses is not good choice. prehensive comparison of all the mattress types is captured in a picture. Below are few handpicked mattresses based on online ratings and reviews.Best spring mattressesKurl-on Relish 6-inch King Size Spring MattressKurl-on Dream Sleep 6-inch Queen Size Spring MattressNilkamal Flora 6-inch King Size Spring MattressNilkamal Easy 4 inch Double Spring MattressSpringwel Comfort Collection 6 inch Queen Spring MattressSpringwel Ecosoft 6 inch Queen Spring MattressBoston Pocket Spring 8-Inch King Size Off White Spring MattressBest foam mattressesNilkamal Value 4 inch King Foam Mattress (75x72x4 inch)Kurlon Convenio 4 inch Queen Foam Mattress (72x60x4 inch)Story@Home 4-inch Single Size Foam Mattress (Maroon
, 72x35x4)Wake-Fit Dual Comfort Mattress - Hard & Soft(78*60*6inch)Mattress Box ThreeFold Folding Bed 3-inch Single Size Foam MattressBoston Orthopaedic 6-Inch Queen Size Off-White Dual Comfort Hard& Soft Foam MattressI hope it helps, if you are still facing problems, you can try Mattress selection tool. You can select right mattress with this interactive buying guide. Disclaimer: I am the co-founder of Zelect.There are some mattresses available which are well researched and a combination of Comfy-Soft feeling plus pro-Health advantage.For the Soft and Luxury feel, the mattress should be having a Visco Elastic Foam Layer developed by NASA. It is available across varied models and commonly called as Memory Foam in Indian market. For health benefit, a firm layer under the Memory Foam layer is an ideal combination. For an add-on, the mattress feels superior and fresh if the joint between Soft layer and Firm layer is made with Air-Flow circulation system.As for a personal suggestion Sleepwell Mattresses have some good product models fulfilling your requirement, viz., Duet Luxury( comes with a Rebonded Firm layer), Regal and Majesty (both comes with HR firm layer, which makes it more bouncy and lavish).
For an optimal cost, Duet luxury with 5 to 6 inch thickness is good enough, while Regal and Majesty are higher-end super-luxury mattresses.Explore the above mentioned products. Hope this helps you :-)P.S.: I am co-owner of a 25 year old family-owned business dealing into Furnishing and Comfort products. The answer is based upon my research and anticipation over personal use, market research and customer feedback.Sleepwellthere are many types of mattress in India with different varieties like :Kurl-onKurl-on mattresses are made from the best materials and use the newest technology to make sure that the customers have a nice experience.SleepwellSleepwell is one of the top providers of sleep support products in India. The company focuses on making the use of the very best and latest in global technology and creating products as per the demands of the consumers.RubcoRubco mattresses are produced by Rubberized Coir Mattress Division of the Kerala State Rubber Co-operative Limited. It offers seven types of coir mattresses that serve the purposes of various types of users.
The range includes the conventional mattresses, high end and luxurious ones, and the special orthopedic products. The size and thickness depends on the purpose for which the mattress is being used.Tempur-PedicThe mattresses from Tempur-Pedic, a US based company, are made from materials that change according to the shape of the users. These also bring down the amount of motion transfer between two people using them. These are offered with limited warranties of 25 years and trial periods of 90 days.DunlopilloThe mattresses of Dunlopillo act according to the body contours of the person who is sleeping and this makes sure that he or she has a good and refreshing sleep.MM FoamFounded during 1957 MM Foam is a leading name in the world of sleeping products. It offers four types of mattresses that are capable of catering to the requirements of different kinds of people:Pincore mattressesSpring mattressesDual mattressesCoir mattresseDuroflexDuroflex uses the Full Prone Support system to make sure its customers enjoy a refreshing sleep every day and stay healthy.