Relationship Marketing Manager в eBay

Job Summary:

eBay is the world’s leading online marketplace for the trade of goods and services by a diverse community of individuals and businesses.

eBay Inc. is seeking an experienced person for the role of Relationship Marketing Manager in Russia.

The role addresses the important need for eBay to establish a meaningful email marketing and social communications in key growth ecommerce markets.

This is a demanding and important role, both internally and externally. In this genuinely global role the successful candidate will be directly responsible for eBay’s email and on-site marketing strategy development and deployment within Russian and European markets, working in team to establish eBay as a leading ecommerce brand.

The successful candidate will need to have a passion for eBay brand, and be technological savvy in email marketin, as well as have a CRM visionary with a laser-like focus on delivery.

The location of the position is in Moscow, Russia, with a requirement for some international travel.

Job Responsibilities:

The successful candidate will set up and focus on driving buyer acquisition, reactivation and up-sell / x-sell via:

• Onsite Marketing, managing eBay’s showcase with engaging merchandising and messaging
• Email Marketing and CRM based on buyer lifecycle and behavior
• Compile and continuously update retail calendar; develop and continuously update related customer engagement plans
• Develop and execute MarComm as part of integrated strategic campaigns to hit company’s objectives
• Continuously refine the processes and infrastructure for creative production, targeting, trafficking, ongoing testing and performance improvement – on both desktop and mobile (in collaboration with eBay’s Global Marketing Operations (GMO), located in Prague, CZ, and retained creative agencies establish)
• Lead tracking, measurement and optimization of relationship marketing activities, incl. user segmentation to come up with actionable segments for differential treatment, thus driving increases in activation and activity rates – on both desktop and mobile
• Closely partner with the Internet Marketing channel on seasonally relevant content creation, targeted communications, promotions and distribution
• Help select and manage agencies and suppliers to provide help with creative development, segmentation, loyalty mechanics, etc. Identify and realize synergies in supplier selection and contractual terms (i.e., leverage existing eBay Inc. relationships, work with the Procurement team, etc.)
• Understand and leverage RM best practice across the company and apply it to respective markets as appropriate

Job Requirements:

Experience

• 4+ years of digital marketing experience at increasing levels of responsibility with emphasis on relationship marketing (onsite, email, social media)
• Proven successful track of records for user acquisition programs and executing integrated marketing campaigns through the online channels
• Strong project management and marketing campaigns planning/execution. Track record of effectively delivering large-scale and/or multiple projects at one time in very fast-moving environment with a number of internal / external partners
• Budget management experience, including setting budgets, forecasting and accruals management, solid analytics
• A confident communicator with experience of speaking and persuading in large meetings

Skills and Education

• Bachelor’s degree required, Master is a plus
• Demonstrated analytical skills and ability to develop brand strategy, business plans, market insights and analyze campaign effectiveness and ROI
• Working-level understanding of digital and social marketing (campaign development, tracking, serving technologies, etc.)
• Ability to succeed in a fast-paced environment with multiple competing priorities, comfortable with ambiguity
• Team player with ability to effectively influence and communicate cross-functionally and cross-regionally with management at all levels.
• Entrepreneurial approach (proactive, hands-on, action-orientated, resourceful and creative); a self-starter with high intrinsic motivation to deliver outstanding results
• Fluent verbal and written English, native Russian

Apply:

https://jobs.ebayinc.com/job/-/-/403/7057957?source=CIS_Glassdoor

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