Pitch

Problem

43% of Google searches are local *.  Apart for Google Maps there are few options for doing things on the hoof.  Reviews are a pain when you are on the move.

* Google, 2016

Market

The going out market has traditionally targeted Generation Y markets as they have are the greatest purchasers of experiences. 

Increasingly 14-21 year olds are making sophisticated experience decisions and spending $ on their time out.

Solution

Yaknak is a beautifully simple and extraordinarily fast way to find things to do nearby - Just tap what you want to do. Swipe left to pass on a tip and swipe right to get directions. Tips are sorted by popularity. Upload your best tips, get likes and find great deals.

How we are improving finding things to do

Fast. Find something to do nearby in 5 seconds and three clicks.

Specific. On Yaknak, tips can relate to great things within a venue, rather than just the venue itself. 

Deals. Yaknak offers users unique discounts and deals directly on the app.

Competition

we see three main stages of competition. On the outer ring we see a very lively market in booking apps, but these rarely offer ‘on the hoof’ options. On the middle ring we see Google Maps as are biggest competitor, it is the defacto option. Moving more specific there are few apps, like Yeti, which operate in our space, but none offer our set distance filtered by popularity swiping system.

Revenue model

Our revenue model is equally simple. In the future we will introduce a pay per swipe option for establishments to boost their tips. ‘Boosted tips’ will be filtered equally in the stack and establishments will only pay if a user swipes right on their tip. 

Team

I am a marketing advisor to a top Comms firm. I help with growth marketing and innovation pieces. Previously at LSE I founded a small online discovery app called Londoner Project which achieved reasonable growth. I met Sascha on Angel List and we have been building Yaknak for the last few months.