Performance Manager

• Pay-Per-Click Campaigns Management.
• Campaigns Cost and Conversions Optimisation.
• Keywords Research, Selection and Management.
• Creation of New Campaigns.
• Campaign Targeting.
• Accounts Performance Monitoring, Analysis and Reporting.
• Banners Performance Analysis and Reporting.
• Regular Communication with Marketing Managers and Google.
• Preparation of files with keywords, ads, ad extensions, and banner translations.
• Received translations are uploaded to respective accounts.
• A daily automatic AdWords report includes cost, impressions, clicks, conversions, Cost-Per-Click, Cost-Per-Conversion, Click-Through Rate of the accounts, Live Account registrations, and e-commerce data.
• A performance review of the Google AdWords Accounts and a performance report for the paid banners on the various websites are created on a monthly basis.
• KPI's based model
• DoubleClick Search Management