PDATA

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PDATA -REVOLUTIONIZING BROKERAGE OF PERSONAL DATA

What is PDATA

Opiria is developing a platform where users can sell their personal data to corporations in exchange for the company's internal cryptocurrency, the PDATA Token. The company has the ambitious goal of disrupting the existing consumer data industry, helping companies gain more useful information and consumers protect their privacy.

Opiria is already a successful company, paying its current users with fiat currency, and boasts several prominent customers. However, the company mentions that it hopes to attract tens of millions of users within the next few years, and it's not clear whether the company's token will be desirable enough to compel that many people to participate.

Opiria's Team

Opiria is being developed by a relatively large team, with two managers, nine developers, and seven advisors. While biographical information is only provided about the managers, they boast impressive educational credentials and professional experience in engineering. The company is based in Ingolstadt, Germany.

Opiria is already a thriving company; it's only the addition of its internal cryptocurrency that's new. The company was founded in 2015, with its current platform launching a year later, and it has since managed to attract business from Audi, General Motors, Intel, and Volkswagen. While the company seems healthy, its plans for growth seem unrealistic: its roadmap states that they hope to attract 50 million customers by 2021, and 250 million by 2023, but there's no mention of how they plan to accomplish this.

Opiria's Technology

Opiria has already developed apps for iOS and Android, as well as a web portal. Users can take surveys and earn money virtually any time, anywhere. They state that the entire ecosystem that incorporates the PDATA Token will be launched in the first quarter of 2019. Opiria claims that its service helps both consumers and businesses. Many consumers tacitly accept to having their browsing data collected and sold as a condition of using many online services.

Opiria allows them to at least be directly paid for this information, and completely protects their privacy because all data is recorded onto an anonymous blockchain. Users can elect to give Opiria an immense amount of data – including information from wearable devices, eye trackers, their location, and details about their finances and health – but they are entirely in control of what they share or keep private.

Businesses – who rely on this data for both marketing and product development – should also appreciate the data they gain through Opiria, since it is more consistent and honest than that gained through corporate surveillance.

Opiria PDATA ICO Details

The PDATA Token's ICO is scheduled to begin on March 26, 2018. A private pre-sale has been running since November 1, 2017, and will continue until the start of the public ICO; buyers who participate in the pre-sale are entitled to significant discounts, but it is available by invitation only. Opiria's website does not mention how many tokens will be offered in total, but it states that any not bought during the ICO will be burned.

The company also does not mention which public exchanges the token will be available on, but states that it will regularly the tokens back in order to continue paying users for their participation. The company explains that it will use revenue from the ICO to fund a marketing campaign to recruit new users, thus driving up the token's value by creating demand for it. 

The Opiria PDATA ICO Verdict

Opiria's app presents an interesting idea, and the fact that it has already attracted so many prominent customers is very promising. However, it's difficult to say estimate how many more users it can attract; the company hopes to launch a major marketing campaign, but its insistence on paying users with its internal cryptocurrency could drive away those not already interested in this technology.

The company must also compete for business with social media and search engine giants, who produce enormous troves of similar data every day, and show no signs of slowing down. Investors interested in the PDATA Token should wait for more information about both the currency and the company that's issuing it, and also note that the platform using this currency will not be released until about one year after the ICO.

About Personal Data Democracy

Companies worldwide desperately need to know their customer. They need fundamental human insights about consumers in order to design innovative products and services that fuel desire, which leads to sales. Companies also need precise data from and about consumers to perfectly target marketing and sales activities. Now companies face an arms race in growing demand for consumer data as the world becomes more interconnected and new competitors emerge. This is why data brokerage became a 250 billion USD per year business. The data brokerage industry grew 13.5% in the past 4 years and is expected to grow at the same rate during the next years.

Data brokers operate inconspicuously behind a veil of secrecy and a good number are evidently stealing personal data, and packaging and reselling it as a commodity to companies worldwide. By doing so data brokers are violating consumers’ data privacy and not even compensating consumers.

Consumers worldwide are becoming increasingly aware of these violations and have begun to actively protect their data privacy. An ensuing cat-and-mouse game where, for example, consumers block their web browsing cookies may be answered by surreptitious gathering of IP addresses, and so on. This is only one simple and innocuous example. Smarter users and new privacy laws are making it harder for data brokers to access good quality personal data for resale to companies. As a result, data brokers may engage in much more sophisticated or veiled methods that can cross to line into questionable practices.

In sum, the current system is opaque and uncontrollable; consumers’ privacy is violated; and companies hardly get enough quality data to meet their market research requirements.

This already leads to fail investments in the double-digit billions. In addition, the General Data Protection Regulation (GDPR) of the European Union becomes enforceable from 25 May 2018 and will make it even more complicated for data brokers to access personal data. It seems like we are in an accelerating downward spiral with no way to stop or reverse the trend.

Crowdsale

Pre-sale Pre-sale start date 20 Apr 2018

Pre-sale end date 15 Jun 2018

ICO ICO start date 16 Jun 2018

ICO end date 14 Jul 2018

Hard cap size 35,000,000 USD (fiat)

Legal ICO Platform 3

Token details Ticker PDATA

Type Utility-token

Additional Token Emission 0

Accepted Currencies

XRP

ETH

BTC

Bonus Program

A Private Sale with contributions of minimum 50,000 USD will be held, until April 9th 10:00 AM GMT - with a bonus of 50%.

During the pre-sale TGE period, PDATA tokens will be sold applying following bonuses: 5,000 USD or more - Bonus 20%

During Day 1 of the TGE sale period, the bonus will be 15%. Each day the bonus will go down by 1% down to a minimum of 0%. The last 15 days of the TGE, there will be no more bonus

Token distribution

60% -TGE

13% - Development Fund

20% - Company/Team

5% - Advisors

2% - Bounty

Funds allocation

30% - Opiria platform development

45% - Opiria platform global expansion

25% - Grow consumer database

Milestones

1

Q2 2015

Start of the project

2

Q4 2016

Opiria is born - launch of the platform

3

Q1 2018

ICO crowdsale start

4

Q1 2019

Completion of PDATA and Opiria ecosystem

5

Q4 2021

50 million consumers in Opiria database 

Team

Christian Lange

Founder & CEO

Marlene Gagesch

Co-Founder & CTO

Toma Corbu

Software Architecture

Marius Balaban

Frontend Development

Dorin Danilov

App Development

Daniel Turcan

App Development

Eugen Melentii

App Development

Vlad Blana

Algorithm Development

Paul Olteanu

Frontend Development

Bogdan Uretu

Testing

Razvan Tautu

UX Design

Ismail Malik

Blockchain R&D, ICO Strategist BlockchainLab

Sam Lee

Director of Research Strategic Coin

Mihai Dumitrescu

CTO rosoftlab

Michael Mazier

Co-Founder LendingCalc

Pavel Kapelnikov

Principal Chelsea Holdings Company

Florin Mihoc

Tech Executive Columbia Business School

Angel Colon

Advisor Factury, Inc.

for more information:

https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf

https://t.me/PDATAtoken

https://www.facebook.com/pdatatoken/

https://twitter.com/PDATA_Token

author:

BTT username: rivaldo2020

BTT profile link: https://bitcointalk.org/index.php?action=profile;u=2051385

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 0x320f6344D4BE878C96e77AD580e2EE132C4BF6F8