How to grow a business, by helping kids grow When OXO decided to expand into the children’s category, they came to Smart for a uniquely OXO approach. As their long-term design partner, we knew exactly how to extend the OXO brand promise to reach this new segment. Entering a new category with a strong vision and innovative product design The kids’ category is crowded with bright and colorful cartoon characters and animals, so we knew the Tot offering would need to distinguish its offering. By leveraging OXO’s 20-year legacy of bringing Universal Design to the mass market, we created a line of innovative cleaning and feeding tools that parents would trust and feel comfortable purchasing. Since its launch in Fall 2010, the Tot line has taken OXO into new retail channels, won numerous design awards and continues to be a high-growth segment for the company. A desire to “teach and grow” Tot is a comprehensive line of baby products that grows with children as they learn how to eat and drink by themselves.
It’s also designed as a modular and thoughtful set of tools for parents — keeping things organized, tidy and clean so more time is spent bonding with children, instead of cleaning up after them. Subtle, sanitary, thoughtful, contemporary and modular – Tot’s simple and unfussy designs help the line blend into everyday life. Special design elements help wet items dry faster and remain sanitary. We helped them develop clever features like weighted rubber grips to help kids as they grow and learn. Clean lines create a modern look families are happy to live with for years. A flexible system of containers and lids work together to reduce clutter and stress. Baby gets a seat at the table The award-winning Tot Sprout chair is one of the few high chairs on the market that grows with a child during his or her development stages. The seat height, footrest and tray are all adjustable, which gives stability and comfort to baby from six months to five years of age. Not only does it comply with strict safety regulations, the Sprout chair is also designed to meet the tough standards of moms and dad.
For instance, the detachable tray can be removed swiftly with just one hand, leaving the other free to hold the baby. Tot is a brand new category for OXO, which meant new identity and packaging design that would retain the original OXO brand essence while standing out in the hyper-color world of kids. When meeting with parents, especially moms, we learned a lot about the psychology of the “cute factor” and how we could interpret it for OXO. This research inspired us to incorporate illustrations in a modern, fresh way to reference the nurturing relationship between parent and child. The result is a commercially successful brand extension that introduces the OXO brand to the youngest and fussiest generation. iF Product Design AwardOXO Tot Sprout High Chair iF Product Design AwardOXO Tot Feeding Line IDEA Silver AwardOXO Tot Sprout High Chair IDEA Gold AwardOXO Tot Booster Seat IDEA Bronze AwardOXO Tot Feeding LinePrev Sunscreen Guide for Kids (updated for 2016)
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view this image in original size ( 800 x 556 ) Keekaroo Height Right High Chair The Height Right Wooden High Chair by Keekaroo is made from renewable rubber wood with a plant based lacquer finish and has many other features beside: The chair offers a lifetime of use from the baby years into adulthood. Ergonomic design plus tip resistant. BPA Free plastic restraint. The wooden tray has a BPA and phthalate free plastic tray cover. Available in mahogany or natural. The whole chair is easy to adjust and clean. All you need for adjustments is a plain old allen wrench which is actually included when you buy your high chair. + Keekaroo Height Right High Chair $149.99 Tripp Trapp by Stokke works for tots who are 6 to 36 months of age, growing with your child for the most comfortable and correct ergonomic seating.
Elevates your child up to the correct height at the table. Strong, solid and durable construction that stands up to typical kid wear. Has an adjustable seat and footrest to fit the size of your child. There’s no fixed tray so this high chair really brings your child to the family table. Stokke strives to use environmentally friendly and biodegradable materials. Stokke donates to charity. Stokke uses modern and efficient logistics channels for transporting goods to cut back on pollution emissions. The company pays special attention to raw material development, production, and distribution for all our products. In fact, Stokke has every supplier, business partner, and member they work with co‐sign a code of conduct agreement outlining responsibilities to ensure proper working conditions and compensation. + Tripp Trapp Chair $249.99 fresco chrome by bloom is the world’s highest baby chair, comes complete with a 3-position recline system, and easy up/down height adjustment allows baby to join the family at the dining table or the modern breakfast bar.
Your little one can use this chair starting at birth and keep on using it well into his school years. Features of fresco chrome include: bloom uses eco-friendly materials for their products, such as sustainable wood, recycled plastics and metals, and low-VOC finishes, plus products are free from BPA, lead, phthalates, formaldehyde and mdf. 3 recline positions: fully lie-flat newborn cradle, semi recline & upright seat, easily activated using a light touch pull handle. 5 point safety harness with padded shoulder straps and bloom smart buckle. Allows for both up-to-the table and traditional tray high chair positions. Easy to wipe clean nook and cranny free seat unit. There are large, scratch free wheels concealed in base for easy movement. The tray is made from FDA food grade plastic and stainless steel. Parts are removable and dishwasher safe. 14 vibrant and elegant colors to choose from For a less expensive bloom chair, take a look at bloom’s urban high chair.
+ fresco chrome $449.00 OXO Tot Sprout Chair OXO’s Sprout Chair was recently rated a Consumer Reports “top pick,” and manages to balance comfort and design sensibility into one nice looking high chair. Extended use real wood chair that grows with your child from six months to five years. The seat adjusts in height and depth and the footrest is height-adjustable. The depth-adjustable tray can be removed later on so you can pull this chair right up to the table. The seat, back and cushions are contoured for comfort and promote “sitting up straight.” Plus PVC, phthalate and BPA free. 5-point harness system keeps baby secure. No tools are needed to adjust the seat, tray or footrest. Available in orange/birch, taupe/birch, green/walnut and pink/walnut. + OXO Tot Sprout Chair $249.99 From the lovely folks who brought us the beautiful Leaf bouncy, comes the nuna ZAAZ high chair. nuna ZAAZ is stylish and very eco-friendly. Check out these perks:
This innovative high chair grows with your baby for years – from when your baby can sit up all the way up to 220 pounds! Comes with 3 or 5 point, anti-loop, buckle system. Offers smooth height adjustment with gliding lift mechanism. Unique air-foam cushion custom-fits each chair and pads both small and bigger bottoms. The no-crevice design outwits crumbs and is easy to clean. Made of high quality materials Removable, dishwasher safe plastic components that are BPA, pvc, and dehp free. The nuna ISO 14001 certified factory uses eco-friendly equipment and processes such as solar panels, purified gas rejections, recycled water to clean facilities, recycled plastic waste, recycled packaging and has partnerships with certified recycling companies. + nuna ZAAZ $249.00 If you buy a used high chair, or inherit a family high chair, it can be an eco-friendly choice, but that doesn’t mean secondhand is always the safest choice. You need to be careful and picky when buying a used high chair.