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SourceA Doberman when dinner's late. That's how I feel. Course. Course. Course. Course. Course. Course.
3-2-1: Marketing Examples is NOT back A Doberman when dinner's late. That's how I feel. Course. Course. Course. Course. Course. Course. Here's a collage of my last two months.
Today's issue is a one-off. Next year, like Rodgers' arm, I'll regain rhythm. But for now I have to put a thick red cross through November 15th.
À bientôt. Estimated read time: 1 minute 51 seconds.
Before we begin... a huge thank you to this week's sponsor.
• Ever thought about advertising on Brave? Me neither. Until now... • 60M+ users. Super smart. 70% listed tech their top interest. • 6% CTR (more than Google & Facebook combined!) Cor, Blimey!
Three copywriting tips
1/ “Write headlines not headings”
— Russell Davies
2/ You probably haven't noticed but... You've never read a paragraph longer than two lines in my newsletter. The last time I wrote one was March 4th, 2021. It began unconsciously, became a habit, and now it's a rule.
Why? - A good line deserves space to shine - Short paragraphs are monkey bars. Easy to swing between. - If it takes me three lines, I'm probably not explaining myself well 3/ I love
The Guardian's donation copy “You're not selling... you're constructing an argument”
Two Short Examples
1/ Two million clicks from one email Yes. You did read that right.
The offer? A 50% discount. Something we've seen one million times before, except this time, in the palms of a copywriter with acute awareness of human psychology: “The first five people (
scarcity) to click this button (
labour illusion) 500 times (
ridiculousness) win 50% off (
gamification)”
Clicks are a positive mailbox signal so it's not too surprising that “engagement almost doubled after this campaign”. Funny what happens when you write emails people enjoy. 3/ 10% of ARR from two typo domains Damon runs Testimonial.to. He noticed people repeatedly botched the domain so he registered (and redirected) the two main offenders (
.io and
s) In 18 months they've made him $100,527. Fiddly domain owners take note.
One Favourite Tweet
That's all folks! Had a bot attack last week, so if you enjoyed today's issue please do reply (it helps with deliverability). If you didn't can unsubscribe here. See you sooner or later — Harry
P.S. Song of the week
P.P.S. 100 previous examples on Marketing Examples Enjoy the newsletter? Please forward to a pal. It only takes 18 seconds. Making this one took 18 hours. New round here? Join the newsletter (it's free).
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