Newsletter

Reason: A person who subscribes is the one who subscribes for voluntarily, by choice. He understands that he will receive automatic emails sent to tens of other mailboxes. Thus, we shouldn't imagine like our subscriber doesn't know it's a newsletter.

Goal: So I see the goal of a newsletter is building relationships. Thus, we should be honest with the one who subscribed to our newsletter and act within the asymmetric competition.

So, every letter should provide value, not sell our products.

Content: short update's from Steve in the format of his weekly updates in general Slack channel (maybe we can talk to Shani about it too). It will be the core of our newsletter.

The value proposition will be a short mini-article (again, from Steve) on some topic. Again, it shouldn't look like another article, rather a few paragraphs of consistent and brief content.

Flow: We ask Steve to write a bullet list of updates/news/things to share and ask him to share some article he finds interesting with adding a few comments to it.

Only one custom field on the list. Short letters.