On February 10 2017, audiences around the world will be sitting down in cinemas to watch the much anticipated LEGO: Batman movie. 48 days later, Australians can do the same. Village Roadshow is repeating history, making the same mistake it made with The LEGO Movie. A five million dollar mistake. A mistake co-CEO Graham Burke said the distributor would not be making again. Everything is not awesome. @BrickingAround LEGO Batman will be released in Australia on 30th March, 2017. — Roadshow Films (@RoadshowFilms) December 5, 2016 Piracy of The LEGO Movie cost Village Roadshow "somewhere between $3.5 and $5 million in sales" Burke revealed at a government-led Copyright Forum back in September 2014. "We made one hell of a mistake with LEGO," Burke said of the decision to delay The LEGO Movie's release in Australia by 54 days. "We'll now make all our movies day in date with the US. I know 20th Century Fox are and Universal are too." Adding insult to injury both films were created here by Animal Logic, and the CEO Zareh Nalbandian has spoken out about piracy in the past, expressing a wish to teach kids about the impacts of piracy on creators before they become teenagers and stop caring.
So why, two years later, is this happening again? Expect to hear reasons like "school holidays" and "maximising audiences" being floated, but we've reached out to Village Roadshow for an official comment. This story originally appeared on Gizmodo48 days later, Australians can do the same. Expect to hear reasons like "school holidays" and "maximising audiences" being floated, but we've reached out to Village Roadshow for an official comment.VideoImageWatch the trailer for the Lego Batman movie. IT APPEARS that even a $5 million mistake wasn’t enough to make Village Roadshow reconsider its global release date for films. In 2014, Australian audiences got a cinematic release of The Lego Movie 54 days after it had screened in the US.Aussies decided they didn’t want to wait almost two months to see the film, so they turned to piracy — a common practice for most delayed content.With The Lego Movie on course to become the most pirated release of 2014, Village Roadshow chief executive Graham Burke acknowledged the costly mistake.“
We estimate that (piracy of) The Lego Movie cost somewhere between $3.5 million and $5 million in sales,” he said, reportedThe Australian.“It was doubly painful because Lego was produced in Australia. Piracy not only impacts profits, but if unchecked will impede new business models and growth.”Mr Burke went on to say that Village Roadshow would make an effort to distribute all major films at the same time as the US release, in an attempt to combat rampant online piracy.At least that’s what he said.@BrickingAround LEGO Batman will be released in Australia on 30th March, 2017.— Roadshow Films (@RoadshowFilms) December 5, 2016 This week Village Roadshow announced on Twitter that Australia would be getting Lego: Batman movie on March 30, 2017. This would be great if it wasn’t some 48 days later than the February 10 release date for the US.While a slightly shorter period, the logic behind repeating history and delaying the release is yet to be seen.Maybe Village Roadshow is just hoping really hard that Aussies will wait for the release instead of pirating the film.
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