Our community, 339 want it Our community, 338 want it Our community, 372 want it Our community, 359 want it Our community, 343 want it Our community, 298 want it Our community, 268 want it Our community, 254 want it Our community, 337 want it Pop Star TV Studio Our community, 364 want it Our community, 627 want it Our community, 655 want it Our community, 368 want it Our community, 539 want it Adventure Camp Tree House Our community, 717 want it Our community, 278 want it Our community, 404 want it Our community, 364 want itYour builder will love every unique LEGO® Friend! Lego Friends (stylized LEGO Friends) is a product range of the Lego construction toy designed primarily for girls. Introduced in 2012, the theme includes unique "mini-doll" figures, which are about the same size as the traditional minifigures but are more detailed and realistic. The sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.
The Friends product range replaces Lego's previous female-oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. Other related product ranges have included Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001). Launched January 1, 2012 in North America (and December 15, 2011, in France), the line includes 23 sets[1] and features five core characters—named Andrea, Emma, Mia, Olivia and Stephanie—in various suburban settings. In the initial wave of sets, the larger sets include bricks that can build a veterinary clinic, a malt-style café, a beauty salon and a suburban house; smaller sets included a "cool convertible," a design studio, an inventor's workshop and a swimming pool. A description from Lego website stated: "The Lego Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends ... has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models.
Building sets reflect different parts of town where the girls' adventures take place—downtown, suburbs, beach, camping grounds and mountains." The launch of Lego Friends came after a $40 million global marketing push, according to Bloomberg Businessweek. "This is the most significant strategic launch we've done in a decade," said Lego Group chief executive officer Jørgen Vig Knudstorp. "We want to reach the other 50 percent of the world's children."[1] According to the company, boys comprised 90% of Lego's customers in 2011 before the launch of the Friends line. According to NPR, Lego Friends are "one of the biggest successes in Lego's history ... The line doubled sales expectations in 2012, the year it launched. Sales to girls tripled in just that year." The success has caused other construction-set companies such as Mega Bloks to introduce girl dolls. The first wave was released in January 2012 with 14 sets being released. The largest of the sets was "Olivia's House" which included 695 pieces and three mini-doll figures.
In addition to the first sets six polypag sets have been released as promotions. In February Toys 'R' Us in the United States released an exclusive in-store build set called "Lemonade Stand" and in March Lego brand stores released an exclusive in-store build set called "Ice Cream Stand". Lego announced a further nine sets that would be released later in 2012. Subsequent waves were released in future years, expanding on various interests of the characters and their friends. Specific themes have ranged from various vocational, recreational and academic interests to agriculture, equestrianism, wildlife animal rescue and rehabilitation, and pop stardom, all complementing suburbia-themed sets. The largest sets since the original wave have included Summer Riding Camp, Heartlake Shopping Mall and Heartlake Grand Hotel. Lego has also released accompanying products branded under the Friends theme. These include a picture frame which includes 49 Lego elements which is available from Lego brand stores and a display stand which includes 17 elements that was released as a promotional polybag.
In June 2012, two books are set for release based on the Friends theme. Lego Friends: Welcome to Heartlake City and Lego Friends: Perfect Pet Show are set for release on June 18, 2012 by DK Publishing. Both books consist of 48 pages and are being published in paperback.[37] DK Publishing have also announced that they will release a Lego Brickmaster book based on the Friends theme on September 17, 2012. Lego Friends: Girlz 4 Life is a 2016 American Direct-to-DVD computer-animated film. An animated series titled Lego Friends: The Power of Friendship will air on Netflix in 2016.This set was provided by the AFOL Relations & Programs team (AR&P) of The LEGO Group for the purpose of sharing set details with fans.Opinions provided here solely reflect those of our reviewer. Photographs are property of Friends Bricks and are not directed by TLG in any fashion. This awesome little set really delivers when it comes to play-ability and features. The main features in this set are Stephanie and her delivery van.
The van is nicely shaped, and has lots of room for parcels in the back. You can also sit two mini-dolls in the cab. This set also includes a small store front, which has some parcels, flowers, balloons, a mailbox, a check out stand, and a hand cart. This really rounds out the set and provides a lot of additional opportunities for play. This set was provided by the AFOL Relations & Programs team (AR&P) of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. In the above image you can see Stephanie loading up the van before making an important delivery. The front of the box is adorned with the usual Friends logo, BFF's and a colorful ribbon which runs across the box. The contents of this set is well represented here. The back of the box shows how the doors at the back van can be opened up, and provides more details regarding the store front. In these images you can see a scale to weigh parcels, a mailbox, and some items for purchase.
This set box is easily opened by pressing down on the thumb indicators. Inside the box is two numbered bags, a sticker sheet, and the instruction booklet. This set was provided by the AFOL Relations & Programs (AR&P) team of The LEGO Group for the purpose of sharing set details with fans. wasI'll link to itcome right back set was provided by the AFOL Relations & Programs team (AR&P) of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. are property of Friends Bricks and are not directed by TLG in any This set is part of a new Friends sub theme which will introduce six new puppies into the Friends world:The box art for this new theme has a modified ribbon which is appropriately, a dog collar, that wraps around the entire box. front of the box highlights a parade Limousine which Andrea uses to show off her canine companion. A winner’s podium and video camera are shown in the background.
These little add-on’s round out this set providing some additional play features. Andrea and her BFF’s appear in the top right corner, as usual. When she’s not lounging around at the Beach House, Stephanie can be found at her parents’ house. Let’s take a closer look! This set was provided by the AFOL Relations & Programs (AR&P) team of The LEGO Group for the purpose of sharing set details with fans. Opinions provided here solely reflect those of our reviewer. Photographs are property of Friends Bricks and are not directed by TLG in any fashion. The front of the box shows Stephanie’s House located in a quiet suburban street, with lots of grass for the bunny. The inset at the bottom left gives a snapshot of the back of the building, while the inset at the right shows us that this set includes her parents, Alicia and James. The set box carries the familiar purple flanges on the sides and ribbon wave across the top, indicating that this set belong to the base theme and not a sub-theme.
The back of the box highlights the numerous playing features and accessories included in this set.2017 is the 5th anniversary of LEGO Friends. 2017, Robert is going to the Heartlake Sports Center (41312) to work on his New Year's resolution with Mia's help. of The LEGO Group for the purpose of sharing set details with fans. front of the box shows the front of the sports center with Mia andThere is an insert showing the inside and back of the sports The box has the familiar purple flanges and ribbon wave across the top indicating this set is part of the base theme. The back of the box highlights the many play features and accessories included with this set. This set was provided by the AFOL Relations & Programs team (AR&P) of The LEGO Group for the purpose of sharing set details with fans. This set is part of the Hobby sub-theme, and as previously seen, each of the five sets has special pictures of the Friends character and her favorite pet on the front of the box.