Try the roller coaster! Come try the arcade! Join us at the hot dog van! Try the space ride! Try the drop tower! Go to the concert! Try the Ferris wheel! Lego Friends (stylized LEGO Friends) is a product range of the Lego construction toy designed primarily for girls. Introduced in 2012, the theme includes unique "mini-doll" figures, which are about the same size as the traditional minifigures but are more detailed and realistic. The sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City. The Friends product range replaces Lego's previous female-oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. Other related product ranges have included Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001). Launched January 1, 2012 in North America (and December 15, 2011, in France), the line includes 23 sets[1] and features five core characters—named Andrea, Emma, Mia, Olivia and Stephanie—in various suburban settings.
In the initial wave of sets, the larger sets include bricks that can build a veterinary clinic, a malt-style café, a beauty salon and a suburban house; smaller sets included a "cool convertible," a design studio, an inventor's workshop and a swimming pool. A description from Lego website stated: "The Lego Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends ... has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls' adventures take place—downtown, suburbs, beach, camping grounds and mountains." The launch of Lego Friends came after a $40 million global marketing push, according to Bloomberg Businessweek. "This is the most significant strategic launch we've done in a decade," said Lego Group chief executive officer Jørgen Vig Knudstorp. "We want to reach the other 50 percent of the world's children."
[1] According to the company, boys comprised 90% of Lego's customers in 2011 before the launch of the Friends line. According to NPR, Lego Friends are "one of the biggest successes in Lego's history ... The line doubled sales expectations in 2012, the year it launched. Sales to girls tripled in just that year." The success has caused other construction-set companies such as Mega Bloks to introduce girl dolls. The first wave was released in January 2012 with 14 sets being released. The largest of the sets was "Olivia's House" which included 695 pieces and three mini-doll figures. In addition to the first sets six polypag sets have been released as promotions. In February Toys 'R' Us in the United States released an exclusive in-store build set called "Lemonade Stand" and in March Lego brand stores released an exclusive in-store build set called "Ice Cream Stand". Lego announced a further nine sets that would be released later in 2012. Subsequent waves were released in future years, expanding on various interests of the characters and their friends.
Specific themes have ranged from various vocational, recreational and academic interests to agriculture, equestrianism, wildlife animal rescue and rehabilitation, and pop stardom, all complementing suburbia-themed sets. The largest sets since the original wave have included Summer Riding Camp, Heartlake Shopping Mall and Heartlake Grand Hotel. Lego has also released accompanying products branded under the Friends theme. These include a picture frame which includes 49 Lego elements which is available from Lego brand stores and a display stand which includes 17 elements that was released as a promotional polybag. In June 2012, two books are set for release based on the Friends theme. Lego Friends: Welcome to Heartlake City and Lego Friends: Perfect Pet Show are set for release on June 18, 2012 by DK Publishing. Both books consist of 48 pages and are being published in paperback.[37] DK Publishing have also announced that they will release a Lego Brickmaster book based on the Friends theme on September 17, 2012.
Lego Friends: Girlz 4 Life is a 2016 American Direct-to-DVD computer-animated film. An animated series titled Lego Friends: The Power of Friendship will air on Netflix in 2016. your own date of birth Where do you live? Sao Tome & Principe St Kitts and Nevis I accept the terms and conditions for LEGO® ID When you create a LEGO® ID, you promise to keep these rules... Be Safe: Only share your personal information with people and sites you trust. Be Cool: Share your good or bad experiences with friends or someone who can help you. Respect Others: Treat others with respect and they will treat you the same. Have Fun: Play, explore and learn new tips and tricks! Before you can get started you must ask your mother or father to open the email message we sent them, so they can approve your new LEGO® ID. We have sent an email message with a link you can use to approve your child's new LEGO ID. WelcomeYour new LEGO® ID is ready for use and you have been automatically logged in.
You can see the information you used for registration below. This information is also shown in the email message we just sent you.Lego And FriendsLego Friends CharactersBirthday CharactersLego Friends Party IdeasLego Party IdeasNo FriendsParty LegoLego Friends CraftsFriends YahooForwardLEGO Friends Characters - because Hayden asks me every two minute what their names are and I cannot remember to save me!! There's a new girl group in town and their name is L2M! If you haven't heard of them yet, here's your chance to get to know these talented young girls before they become household names. L2M, which stands for "Listening 2 Music," is an all girl group made up of five girls, Mariangeli, McKenzie, Tati, Jenna and Lexi. These five girls recently signed to Warner Bros. Records, and just released their debut single, "Girlz." In addition, their single will be featured in the all-new LEGO® Friends original movie, Girlz 4 Life. J-14 recently met up with L2M and had them film an exclusive video, so we could get to know these talented young performers.