An example of Lego's retail store fit-out, which is designed for interactive and vibrant shopping experiences. Everything is awesome – Australia’s first Lego store will open at Dreamworld on the Gold Coast later this year. The Lego Group and Dreamworld’s parent company, Ardent Leisure, today announced an agreement that will lead to what will be Dreamworld’s biggest retail outlet, at 350 square metres, and the first Lego certified store in Australia. The standalone branded premises, billed as a Lego-builder’s paradise, will offer access both from within and from outside Australia’s biggest theme park. Construction is scheduled to start in July with the new store expected to open in November. The Dreamworld Lego store will include a Pick-a-Brick wall, with dozens of canisters filled with bricks and other building elements. Ardent Leisure CEO Deborah Thomas said the “hugely exciting” project would be entirely funded by Ardent as part of the overall master plan for Dreamworld.
“As a Lego Certified Store, it is designed in partnership with The Lego Group and will have many different and exciting features, which will also include exclusive product releases and events,” Ms Thomas said. “This new store will be a destination in its own right and an added attraction to the existing retailers, rides and experiences offered at Dreamworld.” Glenn Abell, general manager for Lego Australia and New Zealand, said the partnership with Ardent Leisure marked an exciting journey for Lego Australia. The Lego store at Dreamworld is expected to be a destination in its own right. The deal was a win for the park and Gold Coast tourism, said Dreamworld chief Craig Davidson. “This will not only give Dreamworld’s millions of loyal customers a powerful incentive to visit their favourite theme park more often, but offers a new world-class tourism experience for the burgeoning numbers of international and Australian tourists flocking to the Gold Coast,” Mr Davidson said.
Related: Ardent winning the battle for Gold Coast tourists International tourism numbers to the Gold Coast were at record highs, he said. Visitors from China had increased more than 20 per cent on last year. The new store would feature a Pick-a-Brick Wall, a custom-built fixture with round canisters, each filled with Lego bricks and elements; The Living Room, an interactive play area and “brand ribbon” display of fully assembled Lego models. Exclusive sets would be available and the store would hold regular hands-on activities and special events. “The Lego Certified Store will be a fully immersive experience and a Lego builder’s paradise,” Mr Davidson said. Lego certified stores are owned and operated by a third party. The store fit-out and design is by The Lego Group.“The build your own minifigure stand is addicting; I spent about 15-20 minutes trying to build the perfect mini-me (and mini-Kathy).” “I remember one year my son was having a Lego birthday party and I came in to buy mini figs for the party bags and they gave me a bunch of Lego magazines to give to the kids, they're always nice here.”
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San Diego Comic Con 2013 Movie Poster It’s only Wednesday, and the LEGO related news from Comic-Con is pouring through starting things out is this newest Comic-Con Movie Poster: While this latest poster looks pretty good, I’m partial to the original. now if only i could find somewhere to actually purchase a full frame version. The newest LEGO Movie Poster:Utah LEGO Store opens September 20th My inbox filled with joy last week when I got a date for the LEGO store opening at fashion place mall; And I’ve been waiting on pins and needles to be able to share that date with you. That permission came in another email today. The Utah LEGO store opens September 20th, 2013. Some of the details are still missing, since we don’t know if this is the grand opening date or some soft opening to give new employees a chance to train and learn the ropes. But I can tell you where I’ll be on September 20th. and if the grand opening, and all of it’s prizes and giveaways are a later date I’ll be there then too.
Series 10 is here! If you or your kidlets are any sort of LEGO fan, you’ve likely heard about the Special Promotional “Mr Gold” Minifig being released as part Series 10, and just in case you haven’t heard, here’s the scoop: As a celebration of the LEGO Minifigures 10th series release, LEGO is adding a 17th figure to this run, a figure, called “Mr Gold”. unlike all of the other series Mr Gold is extremely rare, there are only 5,000, these 5,000 figures will be randomly inserted into cases of series 10 Minifigures, so that not even every box will have one. Finding him will be require a whole lot of luck effort, doggedness, and good timing. If your one of those who wants one of them all, I wish you luck, and if you are ready to start you search, you can begin now at Smith’s Market place stores. Not scheduled to be released until May 1st Smiths market place as jumped the gun. See all of the series 10 minifigures on the LEGO mini-figure website.Lego Marvel Super heroes