Minecraft

A Lego set based on Minecraft called Lego Minecraft was released on 6 June 2012.[321] The set, called "Micro World", centres around the game's default player character and a creeper.[322] Mojang submitted the concept of Minecraft merchandise to Lego in December 2011 for the Lego Cuusoo program, from which it quickly received 10,000 votes by users, prompting Lego to review the concept.[323] Lego Cuusoo approved the concept in January 2012 and began developing sets based on Minecraft.[323] Two more sets based on the Nether and village areas of the game were released on 1 September 2013. A fourth Micro World set, the End, was released in June 2014. Six more, larger Lego minifigure scale, sets became available November 2014.[324]

Mojang often collaborates with Jinx, an online game merchandise store, to sell Minecraft merchandise, such as clothing, foam pickaxes, and toys of creatures in the game.[74] By May 2012, over 1 million dollars were made from Minecraft merchandise sales. T-shirts and socks were the most popular products.[283] In March 2013 Mojang signed a deal with the Egmont Group, a children's book publisher, to create Minecraft handbooks, annuals, poster books, and magazines.[325][326][327]