PRODUCT: BubbleBum Inflatable Car Booster Seat (www.bubblebum.co) DESCRIPTION: A lightweight and portable inflatable car booster seat for children ged between 4-11 years old, weight range 15-36kg, child's height up to 135cm. Includes shoulder belt positioning strap and stretchy carry bag. Available in either purple/lime or blacl/silver colour schemes. seat dimensions are approx. H13 x W34 x L32cm. GOOD POINTS: The BubbleBum Car Seat is a truly brilliant travel invention which makes a quick, easy and very convenient solution for transporting children in the car....and at a very reasonable price! Designed for on-the-spot use wherever and whenever, the seat is very lightweight (less than 0.5kg) and comes compactly folded in its own drawstring carry bag - with two very cool colour schemes to choose from! Compared to traditional booster seats, this offers a fantastically small sized and relatively discrete item for carrying in handbags, rucksacks, schoolbags or any small pocket or compartment of a car for easy access as required.
The seat is inflatable to create a well cushioned, stable and very comfortable support that raises your child (up to the age of approximately 11 years) to the correct height to enable them to travel using a standard three-point car seat belt. There is no plastic frame to mark your upholstery, and the BubbleBum's narrow, compact and convenient design not only enables three children to sit adequately in the back, but also offers superb multifunction, for use in taxis or holiday rental cars, on school trips involving coaches or minibuses, or just for spontaneous or planned journeys with friends or family. It can even offer young children some additional height in cinemas, theatres or restaurants and other venues. The seat is very easy to inflate (by mouth) in seconds via a twistable air valve (deflating is also very quick), and it has a good-quality durable wipe-clean polyester cover, complete with memory foam seat pad, raised edging, and lovely embroidered 'Bubble Bum' logo.
In addition, the seat comes with belt-positioning strap and side belt restraint clips which enable the car's seat belt to be positioned safely and securely around your child without cutting into their neck, while at the same time helping to prevent the seat from sliding underneath them. In our opinion, the BubbleBum booster seat is practical, safe, and invaluable for regular or unplanned short trips and journeys with your child. BAD POINTS: Good for short trips and emergencies, but perhaps does not offer the level of support required for regular long journeys. Click here to go to all product reviews Click here to go to all articlesFor those who didn’t make it to the 5th Annual Iron Prof competition last week, Professor Barbara Kahn won. Except for the fact that she was competing with Professors Peter Fader, Zeke Emanuel, Ethan Mollick, and Vit Henisz. Some serious heavy hitters, right there. So what was it about Kahn’s presentation that made her the one holding the trophy?
I think it came down to one thing: applicability. Each presentation was certainly applicable to something. But what was its immediate application for those voting, Wharton students looking forward to Pub on a 10° F February day? Here, the highlights of each presentation, accompanied by their relative takeaways—and I’ll try to show what made Kahn’s the favorite. For Kahn’s presentation, the title says it all. The manner in which options are presented to people/customers has more of an impact on their choices than one would think. Kahn shared examples of how different Halloween candy, restaurant menu, and product packaging layouts affected how each was used. For example, consumers ate more cookies out of the box when the picture on the outside made the cookie appear lighter (less mass) by placing it at the top of the package rather than toward the bottom. Key Takeaway: “So wait, if I get a large cup at Pub and fill it with the same amount of beer I usually drink, I could drink more without feeling irresponsible?
Fader: How to Double the Value of Your Customer Base Increasingly, companies are using “customer equity” (CE)—the total combined customer lifetime values (CLV) of all a company’s customers—to assess firm valuation. To derive CE, firms take averages across entire customer bases. Fader showed us that CFOs are leaving heaps of money on the table by not considering the heterogeneity of their customers. In fact, if companies would break up their analysis across segments, they could double their value. In sum, working with averages doesn’t optimize valuation. Key Takeaway: For Wharton students feeling average for the first time ever, implications of their sub-optimal values didn’t jive. Emanuel: How to Survive a (Character) Assassination Attempt As one of the primary authors of PPACA (ObamaCare), Emanuel has a lot of fans—and a lot of haters. Rather than talk about his research, Emanuel shared the wisdom he has acquired after withstanding years of attacks from detractors: “Have a clear message, and data to support it.
Get a Kevlar vest.” These and other nuggets might prove useful to Wharton students as they ascend to positions of leadership in business. After all, “leadership is a contact sport.” Key Takeaway: A Kevlar vest is going to make me look 10 lbs. heavier. Mollick: Lean In. Lean On “Lean in” is a mantra signifying that in response to gender disparities in the business world, women (and men) shouldn’t shy back, but instead work harder. In the entrepreneurial world, the need to lean in is even greater. Start-ups founded or led by women have historically received only 3-5% of total VC investment dollars. Mollick showed that women entrepreneurs are leaning in, and also that they are effectively “leaning on” other women to address disparities. In the crowdfunding world, women are more prone to fund projects started and led by women than by men. Key Takeaway: Might this presentation have highlighted the fact that Professor Kahn was the only woman in the competition?