3. Memory foam mattresses are made of polyurethane and additional ingredients. This type of mattress is a popular choice for people who suffer from back and neck pain. The memory foam conforms to your body shape and springs back to its original shape when you get up. It has good motion isolation properties, but sleeps hot. Latex mattresses are a hypoallergenic alternative to memory foam.5. Organic mattresses, such as those made by Canadian manufacturer Natura, are made with certified organic materials, including 100 per cent organic wool, organic cotton and 100 per cent natural rubber latex – all of which are renewable and biodegradable resources. These natural materials are grown, processed and manufactured without toxic chemicals.• Know your budget. Mattress prices vary tremendously, but most (other than the cheapest – that is, from $200 to $600), will be durable.1. Comfort: A comfortable mattress relieves pressure and pain, and promotes relaxation and a good night's sleep. Low-end innerspring mattresses transmit more motion from one person in the bed to the other than high-end innerspring and foam/latex mattresses do.
Some foam/latex mattresses make changing positions difficult because of the way they conform to the body.3. .Click here to find 12 stylish headboards that will revamp the look of your bedroom.Expired and Not Verified Sears Canada Promo Codes & Offers These offers have not been verified to work. They are either expired or are not currently valid. select Regular & Sale Priced items The latest sale and newly discounted products from Sears CanadaThe page you were looking for doesn't exist. You may have mistyped the address or the page may have moved. Cette page Web n'existe pas. Soit vous avez la mauvaise adresse ou la ressource a étéBeds line the perimeter of Sleep Country Canada’s downtown Toronto store. In all there are 62 mattresses to test out and one salesperson, armed with extensive product knowledge and in-depth history of the industry, invites customers to climb on to one, or several, beds. He insists this isn’t the sort of purchase that can be made online, where a few new players are knocking on the market’s door.
Bricks-and-mortar retailers such as Sleep Country, Hudson’s Bay, Sears and furniture retailers including The Brick and its parent, Leon’s used this traditional sales approach to rack up $1.7 billion in mattress and foundation sales last year. And while analysts debate whether rising home sales or aging Baby Boomers are pushing mattress sales up, there is a handful of online upstarts looking to grab some of those sales by offering free door-to-door delivery of memory foam mattresses and a full refund if customers aren’t fully satisfied. To start with, there isn’t enough transparency in advertising or when consumers interact with staff, Ari Herberman, co-founder of Toronto-based Endy Sleep said about the traditional mattress retailers. “There are so many gimmicks around sales that will run for literally quarters at a time.” In the past 10 years, mattress sales in Canada jumped 46 per cent, according to figures from Statistics Canada. Deloitte’s compound annual growth rate formula suggests a more modest 3.9 per cent rise.
One possible explanation is that Canadians are spending to furnish their newly constructed homes, offers John Archer, a senior adviser at retail consultancy firm J.C. Williams Group. Housing completions have moved relatively inline with mattress sales in the past few years, according to CMHC data. But of late, mattress sales are taking off while the number of finished homes stagnates, suggesting another dynamic at play. The industry is still recovering after the recession, says Deloitte’s national retail leader Jennifer Lee. But Lee contends higher disposable income and an aging population that’s more inclined to drop cash on higher-quality mattresses will bounce sales even higher in the coming years. Whatever the catalyst, several e-commerce startups want to exploit it. They contend there’s a better way to shop and they’re boldly telling customers not to waste their time being courted on the retail floor. Each one is springing into the game with a similar mantra: The dominant players’ business model is flawed and while price is a major reason, it’s not the only one.
Endy Sleep, for example, offers one memory foam model in four sizes at a price of $650 to $850. Herberman said, if the customer doesn’t like it and returns it, then Endy isn’t for them. Incidentally, his assertion of gimicks being used by bricks-and-mortar stores comes while the Competition Bureau is probing Sears and The Bay for “deceptive marketing practices,” although a bureau spokesperson said there’s nothing conclusive yet. New York-based Casper, which started shipping to Canada in November, said consumers are better served without complex product lingo that chief executive and co-founder Philip Krim says is endemic in showrooms. “Usually, it’s a commission salesperson that’s greeting you and taking you through a process where you don’t know a great deal of information about what you’re buying,” said Krim, who considers Canada a significant part of Casper’s expansion strategy. As an alternative to bricks-and-mortar, Edmonton-based Novosbed is considering an unmanned showroom to compliment its online channel.
“It would make sure that pseudo-science, in-your-face sales pitch that’s ubiquitous in the industry, we wouldn’t revert back to that,” co-founder Sam Prochazka said. Part of Herberman’s beef with the traditional sales model, like many e-commerce evangelists, is that it’s unnecessarily complicated. The usual cost culprits — real estate, factory-to-sales-floor shipping, commission and salary — can be stripped out, he said, to make prices more reasonable and salvage reasonable margins at the same time. “Cutting out the retail aspect simplifies things,” Herberman said. “We circumvent the gimmick and the up-sell model.” Many consumers consider mattress shopping to be an overwhelming experience, with prices that vary from hundreds to thousands of dollars. But even if the startups have convincingly narrowed that price range, Sleep Country stands by its well-known jingle, “Why buy a mattress anywhere else?” And its sales back that at $323 million in 2014, a fifth of the overall market.
Sears did not reveal specific mattress sales figures; Hudson’s Bay Co. did not offer comment for the story; Leon’s did not return calls. By way of comparison, Prochazka forecasts Novosbed’s sales will triple this fiscal year, putting it on track for upward of $10 million. Endy Sleep declined to release sales numbers, citing ongoing financing negotiations. The online proponents are eager and vocal, but Sleep Country isn’t batting an eye. A prospectus filed earlier this month outlining its intention to go public included plans to open as many as 70 new stores in the next five to seven years. The company, which declined to comment for this article, has claimed it has “unaided brand awareness” and “strong supplier relationships” on its side, including such brands as Tempur-Sealy. It argues in its prospectus that the Canadian market faces a low risk of “online cannibalization and ‘showrooming,’ ” the tendency to browse in-store and buy on the Web, partly because mattresses are a tactile-dependent purchase.
Sears sees the advantages in a hybrid approach, while The Bay allows customers to order mattresses by phone, but not online. A Sleep Country salesperson said the company intends to roll out accessory products for purchase online, although vice-president of marketing Laura Baker declined to confirm that. Sears’s online sales are growing, but the company still sells three-quarters of mattresses in-store. “Trying it out is still important to customers. A mattress is a very personal purchase,” said Sears spokesman Vincent Power. Trying it out is still important to customers. A mattress is a very personal purchase Endy, Novosbed and Casper all contend consumers need to take more than a few minutes to decide if they’ll get a good night’s sleep. They offer full return policies that range from 100 days (Endy and Casper) to 120 days (Novosbed, whose return rate is three per cent). By comparison, Sleep Country lets customers make an exchange within a 60-day period. “If we’re asking customers to purchase something that they’re not able to lie down on or physically touch as they can in a showroom, they need some kind of insurance policy,” said Herberman, noting Endy donates returned mattresses to local shelters.