Why Choose Gel Memory Foam? A gel memory foam mattress can support each part of the body evenly and individually. Gel Memory foam slowly and automatically adjusts to your body weight and temperature. In addition to the slow, conforming response, gel memory foam offers complete, luxurious and stress free support. This can allow the spine to stay in a neutral position. Additionally, when you do move in bed, memory foam gently 'fills in' and reshapes itself to your new sleeping posture, cradling every part of your body. Covered with a beautifully detailed waterfall edge and charcoal grey knit sides for breathability, this elegant cover moves with you. The 4-way stretch conforms to your body for comfort, working with the top layer of memory foam to optimize its contouring properties. In addition, the tailored knit fabric promotes airflow for a cooler nights sleep. Gel Memory Foam is a unique material that infuses gel particles into visco-elastic memory foam, creating a plusher and cooler sleeping material.
Gel memory foam is more porous or open than conventional foam, meaning the cells are interconnected unlike closed cell foam; thereby is more breathable and comfortable than higher density visco-elastic foam. The open-celled physical structure of our foams is self-ventilating. Air is able to travel throughout the material and actually dissipate body heat regulating your body temperature. Gel Memory foam is naturally antimicrobial and resistant to allergens, mold, bacteria and dust mites. Our Cool Gel 12" mattress has a 25 year warranty The Classic Brands Cool Gel Mattress has CertiPUR-US certified foam in its mattress. The CertiPUR-US program is a voluntary testing, analysis and certification program for flexible polyurethane foam used as a cushioning material in home furnishings such as adult mattresses, crib mattresses, upholstered furniture and some accessory comfort products. Certified flexible polyurethane foams have been independently laboratory tested and certified. Relax in comfort with this cooling gel memory foam mattress, featuring a design that eliminates motion transfer and pressure points.
3" Gel Memory Foam, 2 layers of 1.5" Airflow Gel-Supportive Foam, and 6" HD Base Foam Layer Gel draws heat away from body and keeps cool during sleep Pillow top usually makes mattresses more comfortable All foams in the mattress have 4 lbs of density Resistant to mold and bacteria Cannot be slept on while expanding Foam takes 72 hrs to expand Can be used with upholstered bed, adjustable bed frame, trundle, slatted wooden bed frame and platform bed Foam mattress cannot be slept on while expanding Can be used on a mattress foundation Core Construction: Gel memory foam Mattress Top: Pillow top 39'' W x 75'' L 39'' W x 80'' L 54'' W x 75'' L 60'' W x 80'' L 76'' W x 80'' L 72'' W x 84'' L Classic Brands offers an innovative lineup of products that focus on giving you the optimum sleeping experience. Their bed specialists use high quality materials that work in concert with your body to give you the deepest most restful sleep possible.
On the fourth floor of the historic Burroughes Building on Toronto’s Queen Street West sits the smallest mattress showroom you can imagine. At 200 square feet, it’s the antithesis to big-box stores with dozens of options on display. This white brick-clad showroom, Endy’s, selling just one style of mattress, looks like the kind of warehouse a guest character on Girls would live in. The Toronto-based startup entered the rising, already competitive direct-to-consumer bed-in-a-box online market a year ago with its eyes set on the coveted, tech-savvy consumer. “It’s the same generation that’s using Uber and Airbnb. It comes down to convenience, being able to shop online and compare different options,” co-founder and CEO Mike Gettis says. What this means for the industry is that the old-fashioned way of marketing mattresses – think of those Sleep Country Canada ads with people being interviewed on beds – won’t work any more. Enter the hipster mattress, a bed in a box with celebrity buzz and strong social-media presence.
Endy trumpets its Canadian manufacturing, which Gettis credits as a factor in keeping low costs on a high-quality product, saving by streamlining their production chain and by eliminating the wholesaler and the retailer. “Plus, with the state of the Canadian dollar, it’s more economical to produce stuff here,” he says. Endy’s memory-foam mattress ranges from $650 for the twin size to $850 for the king, making it among the more affordable options on the market. New York-based Casper had buzz from the beginning, helped along by celebrity investors Ashton Kutcher and Leonardo DiCaprio. It launched in 2014 with a one-style-fits-all mattress in a slick sailor-striped box that has made cameos on celebrity Instagram accounts, including Kylie Jenner’s as well as that of indie darling, Girls actress Gillian Jacobs. Like Endy, Casper comes with an affordable price tag, with the king size priced at $950 (U.S.). Mattress startup Casper has created buzz from its beginning with a one-style-fits-all mattress that arrives neatly boxed, sometimes delivered via bicycle.
Last December, Casper took part in Art Basel Miami, collaborating with artist Colin Snapp and Master & Dynamic headphones on Quiet Rooms, a series of safari tents outfitted with Casper mattresses and bedding that exhibition-goers were invited into for a quick rest. Sleep has become a hot topic as recent reports have identified that a greater number of young professionals are suffering from sleep disorders. In the 2015 Newsweek cover story titled Our Sleep Problem and What to Do About It, author Betsy Isaacson attributes the millennial sleep issues to the changing economy and work culture. She cites the findings from the 2014 Millennial Study conducted by Harris Poll on behalf of Wells Fargo, which reports that 40 per cent of young people in America hold non-permanent positions at their places of work. Isaacson’s article suggests that smartphone dependence and constant connectivity is a significant factor in the quality of sleep. To address the sleep epidemic, Casper also launched an online sleep-wellness site, Van Winkle’s.
They aren’t alone in targeting this generation’s sleeplessness: Ariana Huffington has embarked on a college tour to promote her new book, The Sleep Revolution, in which she describes the millennial generation as the most stressed and sleep-deprived. Even Hastens, a luxury mattress giant, is jumping to reach the fatigued demographic by collaborating with Spotify on a series of sleep-aid playlists. If you’re under 35, you may also find sleep on offer at work. Cool/hipster workplaces are now offering nap rooms, says Andrea Baxter, founder of Bratface Marketing. “Having a 15- to 30-minute power nap in the middle of the day is becoming more prevalent.” Casper’s aspirational marketing has also managed to imbue a product in the “economy” category with cachet. For proof, see the hundreds of “unboxing” vidoes on YouTube and social-media channels. The mattress, which is vacuum-packed into a compact metre-tall box, expands to its full size within minutes of its release. “It becomes kind of an iconic moment when you buy your Casper mattress,” says Nicole Tapscott, the company’s general manager for Canada.
Endy trumpets its Canadian manufacturing, which its CEO credits as a factor in keeping costs low on a high-quality product. In some ways, the bed-in-a-box was just waiting to happen. Edmonton-based Novosbed was an early pioneer and paved the way for companies such as Endy and Casper. Andy Prochazka and his twin brother, Sam, launched Novosbed in 2009, offering three different mattress options: firm, medium and soft. Geared at Generation X, they offered a generous 100-plus-day return policy, a far cry from the traditional way of sampling a mattresses while fully clothed and wide awake in a big-box store. That policy made their product a low-risk investment, resonating with the early online mattress buyers and set the precedent for other companies, including Casper and Endy. “Casper really blew the market open to a younger buying demographic in 2014,” Andy Prochazka says. Novosbed actually benefited from Casper’s launch, gaining costumers who were looking for a higher-end option that could be easily ordered and delivered to their door.