SAN ANTONIO, Texas — A Texas mattress company released an ad to promote a special 9/11 sale, but it quickly took an offensive turn when the employees imitated the World Trade Center Twin Towers falling. Miracle Mattress posted the ad on Facebook for its “Twin Towers Sale” on Sept. 11, The Dallas Morning News reported. In the video, which has since been deleted, Miracle Mattress manager Cherise Bonanno is heard saying “What better way to remember 9/11 than with a Twin Tower sale?” Bonanno goes on to describe the deals shoppers can score as two men and two towers of mattresses stand behind her. At the end, she pretends to fall on the men, who then knock down the twin mattresses. “We’ll never forget,” Bonnano says at the end after shrieking in panic. Many people were outraged by the 20-second ad that used 9/11 as a promotional tool. On Thursday morning, Miracle Mattress posted an official apology on Facebook and said customers may post their “opinions and reactions to respect an open and transparent discussion regarding the video that caused much embarrassment and anger.”
The post garnered more than 500 comments, with majority of people saying the apology was unacceptable and not enough to smooth over the situation that poked fun at a tragic day in history. “I find it hard to believe you knew anyone or any of your employees knew anyone who lost their lives in 9/11! If that were the case they would have been so disgusted with your commercial that it would have never seen the light of day! You should be ashamed!!!!!” one woman wrote. “You’re sorry you offended me? That’s not an apology I accept. Apologizing for creating it in the first place would be a start. Admitting you were WRONG for creating it is another step. There will never be an appropriate time to mock 9/11, and to do it to promote mattress sales?! Are you kidding me? Have some self respect,” another said. Hours later, the mattress company released another formal apology letter in response to the choir of complaints from the initial attempt. This time, it was written by Miracle Mattress owner Mike Bonanno and addressed to “All the Victims and Families of 9/11.”
Below is an excerpt of the letter: “I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives. All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept full responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency.” I am disgusted such a video would have been conceived as a promotional tool and even more incensed it was created and posted on any social media site that represents Miracle Mattress.”The coveted Four Seasons sleep experience begins with the design of the guestrooms, which are created as true sleeping sanctuaries, with double-walled windows for soundproofing, in-room temperature controls, blackout shades and top-quality bedding.
But of course, the bed itself is always the focal point. Four Seasons understands better than anyone that a great night’s sleep leads to vitality and wellness. That’s why the company spent the last 50 years in partnership with experts and in consultation with guests to perfect the mattresses. Now, in partnership with Simmons Bedding Company, Four Seasons invites you to experience the latest innovation in comfort with the all-new mattress and topper collection designed exclusively for Four Seasons. Which Four Seasons mattress topper is right for you? This fully customizable collection allows you to choose your desired level of firmness by selecting from one of three mattress toppers: Signature, Signature Plush and Signature Firm. Easy to remove or change based on your preference, each of the three custom-designed mattress toppers is designed with maximum comfort in mind. Select from one of the following: Signature—Every bed is set with this topper, designed for optimum firmness and offering classic Four Seasons comfort.
Signature Plush—Request this topper if you prefer a softer mattress. Signature Firm—Request this topper for ultimate support. Designed according to carefully studied specifications, the new Four Seasons mattresses are the ultimate in luxury bedding and feature the latest technology, including: Patented GelTouch Foam Center heat-absorption technology that keeps you cool and comfortable throughout the night Pocketed coil motion separation, providing optimal support that minimizes motion transfer between you and your partner when you sleep Where to find the bed The Four Seasons Bed is already in place in several locations in the U.S., and will replace beds at all Four Seasons locations over the next few years as part of the normal course of upgrade. Travellers can contact individual Four Seasons properties in advance of their next visit to inquire about the availability of the new bed. How to take The Four Seasons Bed home Not only can you create your ideal bed inside your Four Seasons guestroom, you can extend your perfect sleep to your own home when you purchase The Four Seasons Bed directly from a hotel or resort.
Besides selecting twin, full, queen or king size, you have the choice of purchasing any individual portion of the bed system or the full set, which includes the newly designed Four Seasons mattress, box spring and Signature topper. Signature Firm or Signature Plush toppers are available for an additional fee. The toppers also extend the life of your mattress, meaning more sweet dreams are in your future. These proprietary beds, along with a full array of Four Seasons pillows and bed linens, are never sold in stores and may only be ordered directly through a Four Seasons hotel or resort. For more information or to purchase, contact your nearest Four Seasons and ask to speak with the front desk. Enter the dreamy world of Signature Sleep by Four Seasons, and discover more tips and secrets to getting a good night’s rest.For years, Consumer Reports – which recommends everything from what type of coffee you should drink to the safest cars – had made a conscious decision not to rate mattresses.
The non-profit firm said its just impossible to compare mattresses because retailers each have their own brand names so the ones at Sleepy’s can’t be compared to the ones sold at Bedding Barn. However, Consumer Reports did the next best thing, asking its readers to rate their mattresses. And loyal readers came to the rescue, with 17,000 responding in October’s issue. Based on the responses Consumer Reports rated 10 mattress and 14 stores. The $2,400 Tempur-pedic came on top with a reader score of 83 while Spring Air, selling for $1,100 came in 10th place with a 66 rating. Original Mattress, selling for $890, came in second with a 52 rating. The Original Mattress Factory came in as the best retailer with a score of 88, (my favorite company, Costco came in 2nd) and at the end of the line was Sleepy’s, the nation’s largest mattress retailer. Of course you won’t find this in The Courant because Sleepy’s is one of the largest advertisers at the oldest newspaper of continuous circulation in the nation, and we know how the new Courant management likes to protect its prime advertisers from unfavorable publicity.