Cindy Crawford Home Furniture Versatility: Long established as one of the most famous supermodels in the world, Cindy Crawford sets the standard when it comes to epitomizing classic all-American style and charm. Cindy uses her eye for fashion to put together the Cindy Crawford Home collection, a distinctive line of furniture as stylish and charming as the iconic American supermodel. The carefully created collection includes pieces of family-friendly furniture that often reflect the personal tastes of Cindy herself. Available individually to mix and match or as part of a complete set for the bedroom, dining room, or living room, each piece in the Cindy Crawford Home collection offers the aesthetic appeal that fashionable customers want and the affordable versatility that busy families need. Varied Selection: For our customers here at Rooms To Go, the Cindy Crawford Home furniture line provides a quick and affordable way to fill the house with casual American elegance. The popular collection features an ideal balance of classic and contemporary styles to match virtually any taste in home decor.
With everything from trendy accent chairs to expansive sectionals, Cindy Crawford Home also offers a big enough variety of furniture pieces to satisfy the home furnishing needs of smaller households and larger families alike. Style and Quality: Befitting a line of furniture launched by someone with close ties to the worlds of modeling and fashion, the stylish collection makes the most of color by presenting customers with a kaleidoscope of appealing options ranging from classic tones of black and white to bolder shades like orange and red. In addition to being strikingly colorful, each piece of furniture features the superior craftsmanship that comes from details like comfortable Microfiber upholstery, luxurious leather cushions, or sturdy wooden legs. With the Cindy Crawford Home furniture collection, you don't have to be a supermodel to appreciate good style.Casper, the New York-based online mattress retailer, announced recently that it raised $55-million from investors, including Leonardo DiCaprio, Tobey Maguire, and Adam Levine.
Some of the financing will be used for international expansion, including in Canada, where Casper started shipping last fall. “We want to improve our visibility,” says CEO and co-founder Philip Krim, “and do more things on the ground in different Canadian markets.” Casper isn’t the first company to sell mattresses online—Edmonton’s Novosbed, for example, has been doing it since 2009—but it has become the most prominent. The company is tapping into what it says is consumer frustration around the mattress-buying process. In May, the company commissioned a survey that found Canadians prefer suffering hangovers to retail mattress shopping. “The traditional way you buy a mattress is really a terrible experience,” Krim says. “You’re greeted by a commissioned salesperson, and you don’t have the information you need to make a proper decision.” Casper purports to offer a convenient, transparent, and inexpensive buying experience. The company can offer lower prices since it doesn’t have to deal with a large sales staff or real estate costs.
It’s managed to spawn a committed fan base, too. There are dozens of mattress unboxing videos on YouTube—this one has more than 150,000 views. The Right Way to Run a Pop-Up Shop One challenge of being an online retailer, though, is figuring out how to raise awareness in the offline world. In Canada, Krim’s goal is boost the brand through pop-up shops and setting up booths at events, such as music festivals, where young, tech-savvy people are likely to hang out. Casper, whose staff is located entirely in the U.S., might also establish local teams for different markets, though Krim says there is nothing specific planned for now. Although the company is well-funded (it raised $13 million last year), it has to contend with competition in Canada. In addition to Novosbed, Toronto’s Endy Sleep launched in 2014, and ships across North America. It’s easy for this new crop of mattress retailers to differentiate themselves from the brick-and-mortar competition, but it’s harder to stand out from each other.
Both Casper and Endy claim to have the best mattress (Endy’s sell for a little less), both offer a 100-day, no-questions-asked return policy, and both tout superior customer service. For Endy, one point of differentiation is production, however. “We manufacture everything right here in Canada, which really does resonate with consumers,” says co-founder and managing director Ari Herberman. He adds that Casper has been very successful at informing consumers about alternative ways to buy mattresses, which is ultimately beneficial for Endy. “In Canada, we’re talking about a $1-billion industry, so we feel there’s certainly room for a number of players,” he says. Endy isn’t sitting still, either. The company is planning to boost marketing efforts through traditional channels like print and television, and will attend more events in major Canadian cities to reach consumers. Herberman won’t divulge any sales numbers, but he says the company’s return rate is under 2%.
Casper, meanwhile, is expanding beyond mattresses. It will start selling sheets and pillows this year, and Krim says the latest round of funds will be used to expand R&D into other sleep-related products. This month, it also launched Van Winkle’s, an online publication about sleep. “If Casper becomes the company that’s known for all things sleep, whether that’s content or physical products, that’s a good thing for the brand,” Krim says. MORE ABOUT E-COMMERCE & DIGITAL RETAIL: Get our daily briefing on innovation, leadership, technology & the economy.Weekdays at 6 AM ET. Back To The 60's Homes in the 1960s The 1960s for the most part was considering a very prosperous times, despite the happenings of the time (i.e. U.S. involvement in Vietnam). Many large homes were constructed during these times. Features Included in 1960s Homes Of course, every home was unique for the most part-or at least as unique as it could be without violating building standards.
Some of the features that were implemented into floor plans during this period in history include concrete driveways, squeak proof flooring, as well as lath and plaster walls (instead of drywall). The living rooms of many 1960s homes were quite spacious as well, and normally the bedrooms had ample closet space. Furthermore, the lot of these homes usually provided adequate place for social entertainment and facilities. For example many homes were built with a swimming pool in the yard. Furthermore, houses built in the 1960s were often well-landscaped around them, and/or a garden was planted on the premises. You will find photos to view in the next section which will help you picture in your mind more clearly how homes and yards were constructed in the 1960s. Please refer to the next section. One type of home that was significant of the late 1960s includes the Mediterranean split level home (priced at just under $40,000). A sample drawing of this home is displayed below:
Notice the sophisticated landscape artistry that surrounds this home. Also, take note of the scenic view that surrounds this home, which makes it a dwelling that the inhabitants of the times most likely had appreciated (and perhaps still do). Another home model that was popular in the year 1967 was one such as this one advertised in a Hayward, California local newspaper (Hayward Daily Review). Take a look at this particular photo below: Other luxurious homes are described in local California news publications as well. The following is a sample photo of the outside of a 2350 square-foot home that rests on one-third of acre of land. Note the trees and shrubbery landscape on the front and sides of this home. This home sits in front of mountain ranges, which allowed the occupant of this dwelling with a year-round tourist-like view. Take a look below: Another unique home is this one. The photo was printed in a black and white newspaper, so the quality is a bit low. However, if you look very carefully you will notice the covered patio area.
Please refer to the photo of a California home with patio: Note that there are spaces in between each beam that runs from the house outward. This most likely indicates unfinished construction on a home to be purchased soon. This particular piece of real estate was advertised in a local Van Nuys, California newspaper. Other homes advertised in classified ads during this decade came with a screened porch, garage. Most homes came with at least two bedrooms, and quite often these homes were built with three or four bedrooms. State-of-the-art kitchens were designed in the 1960s. One of the signature materials that was used to make the cabinets in kitchens of this decade is Formica, which was used to make a large number of cabinets and counter tops. Different types of durable wood such as walnut, oak, cherry, or fruit wood were also frequently used in kitchen cabinet construction, as well as in the building of other kitchen furnishings. Additionally, the placement of magnetic catches on doors (presumably for cabinet doors) and the use of nylon rollers with ball bearing drawer glides was quite popular during this time.
Styles of kitchen designs that were popular in the 1960s include those representative of Colonial times or those representative of Venetian, Provincial, or Riviera Tastes. These historical kitchen designs still proved to be very attractive even when combined with modern-day conveniences and gadgets of the times. Examples of what kitchens looked like during this time include the following (photos below): Note that the above 1965 kitchens came equipped with appliances such as an electric stove with four range burners (usually), a refrigerator, and a dishwasher. Of course, these kitchens usually also included a sink as well. Furthermore, a large number of kitchens during this decade came with hidden soft lighting and each kitchen was properly insulated. Family Room Bedroom, or Living Room Furnishings You can take a look at the picture below to get a better idea of how a 1960s living room or family room would be decorated. Coffee tables, end tables, and/or comfortable seating sat in each these homes, which were typically lived in by growing families.