Sleep is the Ultimate Luxury Beautyrest Black® Hybrid Plus SAVE UP TO $500*† Wake Up Fully Charged Beautyrest Recharge Signature Select Ashaway Plush Queen Set Now $699.99 Was $799.99 EXPERIENCE THE BEST BRANDS AT THE BEST PRICES™ SLEEP INTEREST FREE UNTIL 2021 Minimum purchase of $3,499 with your Mattress Firm credit card. 48 Equal Monthly Payments until March 2021 required. SEE WHAT SPECIAL OFFERS ARE HAPPENING IN YOUR NEIGHBORHOOD! 0% APR: 3 years* with a minimum purchase of $2999, 2 years* with a minimum purchase of $1999 on your Mattress Firm credit card. or 24 equal monthly payments required. *Offer valid 2/27/17-3/12/17 and applies only to single-receipt qualifying purchases. No interest will be charged on promo purchase and equal monthly payments are required equal to initial promo purchaseamount divided equally by the number of months in promo period until promo is paid in full. The equal monthly payment will be rounded to the next highest
whole dollar and may be higher than the minimum payment that would be required if the purchase was a non-promotional purchase. account terms apply to non-promotional purchases. For new accounts: Purchase APR is 29.99%; Minimum Interest Charge is $2. Existing cardholders should see their credit card agreement for their applicable terms. Subject to credit approval. **Mattress Firm Bonus Cash: Offer valid 2/27/17-3/12/17. Purchase select mattress sets from select brands and receive up to $300 in BonusBonus Cash good towards in-store credit for free accessories including a luxury pillow (up to a $109.99 value), Premier mattress protector (up to a $119.99 value) or mattress frame (up to an $89 value). Bonus Cash breakouts are as follows: Purchase mattress sets from Beautyrest World Class or Serta SmartReact and get $100 in Bonus Cash; purchase sets from Beautyrest Legend, Beautyrest Black Hybrid, G.S. Stearns, or S&F Founders Hybrid and get $200 in Bonus Cash;
or purchase sets from Tempur-Pedic, Beautyrest Hybrid Plus or S&F Founders Reserve and get $300 in Bonus Cash. LuxLiving Black Ice and Hyperchill pillows and DreamFit sheets excluded from Bonus Cash offer. not available on floor sample purchases. Not valid towards mattress set purchase, previous purchases, special purchases, furniture or withHas no cash value, see store for details. *†Advertised dollar savings range from $50-$500. We invite you to ask about any individual prices. Product and selection may vary fromPhotography is for illustration purposes only and may not reflect actual product. Mattress Firm, Inc. strives for accuracy in our advertising, but errors in pricing and/or photography may occur. Mattress Firm reserves the right to correct any such errors. at the manufacturer’s minimum selling price and further reductions cannot be taken. Store hours may vary by location. offers valid 2/27/17-3/12/17 or while supplies last. See store for complete details.
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Shortly after Melissa Marik moved into a new apartment in February, a Mattress Firm store moved in a block or two away from Marik — and from another Mattress Firm. "I never even see anyone in the stores," said Marik, 27, who was walking down a mile stretch of Clybourn Avenue in the Lincoln Park neighborhood that boasts five Mattress Firms, two American Mattresses and a Sleep Number.Even the CEO of Mattress Firm, Ken Murphy, agrees Chicago probably has a few too many — but there's a method behind what some may see as the madness of mattress stores seemingly on every corner. In its best markets, Houston-based Mattress Firm aims to have a store for about every 50,000 people. That means Murphy would eventually like to have roughly only 200 in the Chicago area. Today, there are 235.Some duplicative or unprofitable stores will be closing but not right away. Mattress Firm is reviewing its real estate footprint with an eye to trimming stores but hasn't yet decided how many or which stores to shut down, according to the company's first-quarter financial report.
Most closures will come as store leases end, Murphy said.Even 200 is a lot of stores specializing in a product that for many customers is a once-in-a-decade purchase."Car dealers come closest, but there are no other retail chains that focus on big-ticket discretionary products with that many stores," said Wedbush Securities analyst Seth Basham. Roughly 9,000 specialty bed and mattress stores in the U.S. generated about $11.5 billion in revenue in 2015, according to a report last year from market research firm IbisWorld.So why are there so many? In Chicago, the answer has a lot to do with Mattress Firm's push to grow through acquisitions.Mattress Firm, the U.S.'s largest specialty mattress retailer, got into the Chicago mattress market about two years ago when it acquired Back to Bed and Bedding Experts. It bought another competitor, Sleepy's, last year and finished rebranding those stores by July 4."While in many respects it's been a great opportunity to get as populated in the market as quickly as we have, the downside is we have real duplication of stores right on top of one another," Murphy said.
It still has competition from other specialty mattress chains, including Sleep Number and Addison-based American Mattress, in addition to furniture stores and big-box retailers that sell mattresses.Furniture stores and department stores used to be the only places to buy a mattress, said Jerry Epperson, a furniture and mattress industry analyst with Mann, Armistead & Epperson. But manufacturers, which wanted to encourage people to replace their mattresses even if they weren't buying a new set of bedroom furniture, started promoting the idea of dedicated mattress stores, and they've been spreading rapidly since the 1990s, he said.Industry analysts' take on whether the U.S. has too many mattress stores depends on how well they think generalist brick-and-mortar retailers and online mattress startups will fare against traditional mattress specialists.But Murphy said there's "a logic to the apparent madness" of the store-on-every-corner approach.A new mattress — expensive and nonessential — was an easy purchase to delay during the recession, which has likely led to some pent-up demand, said Rice University marketing professor Utpal Dholakia, who got interested in the mattress business when a British student wondered why every American strip mall seems to have its own mattress store.
Industry analysts also say a spate of bedbug infestations may have prompted at least a few extra sales.Mattresses are a relatively high-margin product, and stores don't need that many employees, meaning each location doesn't need to sell a huge number of mattresses to break even, industry analysts said. And every store does double duty as advertising — important for a product most people don't think about until they need it."We want prominent, convenient, high-profile locations our customers will be driving or walking past anyways so that when they do get in the market, we're the natural default option," Murphy said.He thinks there's room for more Mattress Firm stores, albeit not in Chicago. The company had 3,472 as of May 3, and he thinks it could support about 4,500 across the U.S.Mattress Firm is trying to be the first truly national brand in the mattress space in hopes that scale will give it more leverage over vendors, more efficient operations and better name recognition.But analyst Basham said he's on the fence about how big a boost national scale will provide amid growing competition.
Online upstarts are looking increasingly strong in a sector that was once considered internet-proof.The best-known are early entrants like Casper, Tuft & Needle, Saatva and Leesa, but KeyBanc Capital Markets analyst Brad Thomas estimated there are 50 or more brands trying to get a piece of your bedding and mattress dollars.So far, they account for a tiny but growing share of the overall market — about 4.6 percent this year, up from 1.8 percent last year, according to Thomas' June report.Younger customers are more open to the idea of buying mattresses over the internet without first getting to test them in stores, Epperson said. That's partly because millennials are accustomed to shopping online but also because online companies have done a better job marketing things young customers care about, like ease of purchase."If you think about how mattresses have been marketed, it's all about health issues. If you read the ads, mattresses cure everything but balding," he said.When Wedbush surveyed 1,000 shoppers about buying online, only 10 percent said they were willing to do so without perks like free delivery, 100-night free trials and free returns.