The Web address you entered is not a functioning page on our site. Go to Amazon.in's Home Page About Best Sellers in Mattresses These lists, updated hourly, contain bestselling items. Here you can discover the best Mattresses in Amazon Best Sellers, and find the top 100 most popular Amazon Mattresses.Blog / Chatting with GhostBedIn the spring of 2016, GhostBed approached Amazon Media Group (AMG) with a few goals in mind: “The best kept secret in the digital world is AMG,” said Marc Werner, CEO of GhostBed. To drive awareness among Amazon mattress shoppers and educate new audiences, GhostBed worked with AMG to deploy a campaign combining Amazon’s search and display solutions.The campaign tapped into four primary ad solutions aimed at reaching customers during various shopper phases from research and awareness to conversion. “Customers searching for mattresses, or any high price item on Amazon, generally need to experience several touch points before deciding to purchase,” said Anna Hodges, an Amazon Media Group account executive leading the home category.
“We developed a strategy to reach new audiences wherever they interact online throughout the day or night – at home relaxing with their Kindle, on-the-go on their mobile devices, or at work on a desktop.”The approach: A combination of Search, Programmatic, Amazon’s Mobile App, and Fire TabletGhostBed first started advertising with search, the most common strategy for brands new to advertising on Amazon. For GhostBed, search helped increase visibility to customers as they browsed and searched Amazon’s site for the right mattress for their home. Their ads were optimized to invite customers already considering purchasing a new mattress to check out GhostBed before they clicked “add-to-cart.” The next step was layering in display solutions with the Amazon Advertising Platform (AAP), Amazon’s programmatic offering, which reaches customers and helps drives traffic from both on and off Amazon, across mobile devices and apps. Some AAP ads drove traffic to GhostBed’s product detail pages on Amazon while others linked off to GhostBed’s homepage, encouraging customers to learn more about what makes GhostBed mattresses special.
Amazon mobile app ads solidified GhostBed’s presence in front of a mobile-only audience – as more than 40% of Amazon’s audience exclusively visits via mobile.1Education was an important element of the campaign, and used to highlight Ghostbed’s differentiating points in the category, such as their 15 years of experience, knowledge, refinement, and mattress quality. To educate customers, their team worked with AMG designers to create unique Fire tablet wakescreen ads that highlighted their mattresses’ “supernatural comfort” and “total-body support.” They also embedded a short video into their Real Time Cooling Pillow wakescreen ad, to further educate customers about their products and special offers throughout the duration of the campaign. Based on their campaign results, GhostBed felt these touchpoints drove their desired outcomes for both sales and awareness over their six-month campaign. They’ve continued optimizing this strategy over 2016. “Our overall business and digital success is unquestionably aligned with the power and effectiveness of these campaigns.
AMG connects all the commerce dots,” Werner concluded. GhostBed continues powering its advertising approach with Amazon, scaling efforts to reach new customers wherever they engage online, and educating them about their one-of-a-kind beds (in a box!) To learn more and to start advertising with AMG, contact us.Nothing is more relaxing than snuggling into bed after a long day. But buying a mattress? That event is almost ZERO parts zen. There's much to consider when hunting for the centerpiece of your bedroom -- but the mattress-buying process doesn't have to be a nightmare. Here's a quick briefing that will ensure your shopping trip is as smooth as a midday nap. There is indeed a "cheapest" time to buy. Most experts recommend purchasing a mattress near a holiday -- like Presidents Day, Labor Day, the Fourth of July, and Memorial Day -- or in the month of May, when mattresses are usually marked down in showrooms. In January, you can start prepping for your mattress purchase at "white sales," which are deeply discounted sales for bedding.
Higher prices does not mean better sleep. One of the biggest complaints when buying a mattress is price, and figuring out why they cost so damn much. This is usually attributed to large markups, which depends on the brand. We recommend staying in the $500 to $1200 range, as anything over that price doesn't necessarily indicate better quality or better sleep, and probably has the same amount of cushioning and support as more expensive mattresses. You can negotiate your price. Though it may surprise most people, it is possible to negotiate the price at most of the bigger mattress chains. Robin Wilson, an eco-friendly interior design expert, says that if you bargain "at a department store, you might be able to get tax taken off the mattress price, or delivery for free." You'll also have a better chance of getting a discount or redeeming a coupon if you go to the store to purchase a mattress, rather than buying online. "Firm" mattresses are not the same "firmness" everywhere.
Yes, labels may tout a mattress's level of firmness, but one brand's "firm" may be another brand's "soft," according to Consumer Reports Expert Shopper Tod Marks. "The only way to determine if the cushiness and the firmness is right for you is to lie down on the bed and try it for yourself," he says. It's harder to return a mattress than you think. Most mattress retailers (from IKEA to Tempur-Pedic) will allow you to try out your mattress for up to 90 days, but they differ on the amount of money you'll get back if you return it. Other stores require an exchange fee or disposal fee, which can cost hundreds of dollars. There are organic options. The squishy foam on mattresses is often made from petroleum oil, which (not surprisingly) can cause health problems for some. Organic mattress brands like Keesa use their own foams that put plant oils into the mix. While they may be more costly, all-natural mattresses are worth it, says Wilson. "We spend one third of our lives sleeping," she explains.
"Consider your mattress a health investment." You can order a mattress online as easily as you can order a pair of shoes. Yup, you'll find mattresses right in the Amazon store, many listed with free shipping. And a whole new suite of boutique mattress retailers (like the newly-popular Casper) operate solely online, sending mattresses to your door in a nice, neat box. These new online retailers often allow returns for a full refund, without any fees or charges whatsoever. But the old standby brands -- which you might find on discount sites like Overstock -- likely won't do the same, so it's smart to go test them out in a store first. You don't need to buy your mattress from a brand you've heard of. The aforementioned Casper is an online retailer that aims to ease everyone's mattress-buying headache with a 100-day trial period and sleek design. Other sites like Saatva (which has an eco-friendly focus) and Novosbed (which also boasts free delivery, free trial periods and free returns) also deliver to your door in a snap.
