349 S Magnolia Dr, Chain retailer selling a wide array of own-brand spring, memory foam & adjustable mattresses. 10:00 AM - 8:00 PM 12:00 PM - 6:00 PM Embed these ads anywhere HTML code is accepted by pasting the snippet below. You are here : Home > Current Ads Sign up to have our ads emailed to you every week!Date: February 15, 2017 Buy it today, sleep on it tonight.At Mattress Firm,we bring the buying power of a national brand and combine it with the attention to detail of a locally owned business. We're the region's largest Tempupedic and Sealy dealer. For over 18 years, we've been helping El Paso and Southwen New Mexico get a great night's sleep. Locally owned and operated for 18 years. 3281 N Pleasantburg Dr, Greenville, SC 29609 Mattress Firm in Greenville, South Carolina is set out to be a different kind of mattress store;
focused on a unique shopping experience for the customer with a large selection of quality brand name mattresses, beds and bedding products, combined with competitive pricing and knowledgeable, well trained sales associates. True or False: Mattresses double in weight every 8 years because of dust mites, dead skin, and human waste?Why am I answering this disgusting question? From now on, when I hear MattressFIRM, I think gross.Dating back to the first “branding,” when the mark of the brand was seared into the hide of cattle, the “brand” has represented the reputation and even quirks of the owner. The same holds true today. When you see or hear a known brand, you immediately associate the conscious and subconscious characteristics of that brand. So, what has MattressFIRM so firmly planted in my mind? An unresolvable disgust for the place where I sleep.
I’m a little late to the ballgame (not seeing this commercial until recently), but I was appalled and disgusted at the current messaging. Have you seen it? Watch the commercial here. I’m sure that there was a conversation in a board room that went something like this. “You know, people replace their mattresses, on average, every 12 years. If we could just get them to replace their mattresses in 8 years we would…(clicking of calculator keys because the guys doing this analysis would never use an iPhone to do math) increase our revenue by 27.4%.” Then someone in marketing was forced to turn up the heat on “Replace Every 8.” So, with this creative, they bought every time slot near a mealtime and voila, you have instant success–or excess nausea. Now, when you say refreshing night’s sleep, I say “pounds of dead skin, dust mites and YUCK!” Yeah, sorry, I just can’t buy it–literally. Of course, I stop eating when people at the table begin talking medical procedures, so maybe I’m a little weak for this messaging.
Alternatively, consider the the Simmons Beautyrest Recharge campaign: BEAUTYREST® SUPPORT + COMFORT = RECHARGING SLEEP For sleep that fully recharges, one needs conforming back support and cool, pressure-relieving comfort. It’s more than a better night’s sleep. It’s you, fully charged.As a mattress buyer, I want to focus on the positive of this investment that I’m making in one-third of my time over the next decade. I want to feel like I’ve solved a problem. The experience of sleep should be a solution; it should be refreshing, recharging, cooling, pressure-relieving, and peaceful, right? With MattressFIRM, I never solve the problem. The day it is delivered I restart the cycle of dust mite infestation, and absorption of dead skin and human waste. Why do I care? I make a living as a guardian of brands. I’m so careful to protect any associations with the brand that creates a negative association—even for a short term win. I take a pretty broad view of branding, and I believe EVERYTHING makes up your brand.
From your logo and design to the way you answer the phone. Of course, I’m also also paid to create marketing campaigns to inspire action. Our brains respond to the marketer’s messaging iron:You’re in good hands with Allstate.The Energizer bunny keeps going…and going. Good beer makes me feel bloated. Miller Lite tastes great, less filling. Allstate could say, “the next time you get into your car, the odds are high that you will have a wreck. Americans avoid thinking about negative, albeit inevitable, events like catastrophe, death and even funky mattresses. While fear sell may inspire immediate action, it may also damage to the long-term reputation of the brand. Great marketers build campaigns that both inspire action and build and maintain reputation. As a side note, my opinions about MattressFIRm here are not shared by all. My wife, for example, completely disagrees with me about my take on this advertisement. If you disagree, let me know. Also, include how old your dust-mite-infused, sweat-soaked, dead-skin-filled mattress is.
(formerly known as 1-800-Mattress, Dial-a-Mattress and Dial-a-Mattress Operating Corps) is an American bedding retailer headquartered in Hicksville, New York and famous for its ads that used the slogan "leave off the last S for savings" (since the word "mattress" has 8 letters and only 7 are necessary for a phone number). was founded as Dial-A-Mattress in 1976 by Napoleon Barragan who got the idea as he saw an ad for Dial-A-Steak, a business that sold meat over the telephone while working in a furniture store.[3] [4] From its beginnings as a basement operation, 1979 saw the first Dial-A-Mattress ads on television[2] and in October 1988, Dial-A-Mattress started promoting their toll-free 800 number in broadcast ads. Having quickly eclipsed the furniture store where Barragan originally worked,[5] the company went national in 1994 and later the name was changed to 1-800-Mattress corresponding with the familiar "1-800-Mattress" jingle written by Andy Vallario, the President and chief creative officer of Media Results, Inc. Part of the company's growth was spurred by referrals and a familiarity with the brand