Chevrolet, along with students from Detroit's Cody Rouge community, A World in Motion and First Lego League, unveiled its life-size LEGO Batmobile today at the North American International Auto Show. Measuring 17-feet long and featuring exclusive stud shooters, the LEGO Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman's Speedwagon featured in The LEGO Batman Movie, which hits U.S. theaters on Feb. 10. In this exciting new animated LEGO adventure, Batman, DC's iconic Super Hero who famously prefers to work alone, must learn to cooperate and connect with others to save Gotham City from The Joker. Here's what Paul Edwards, U.S. vice president of Chevrolet Marketing, had to say in a statement."To work on the LEGO Batmobile with Warner Bros. is an absolute thrill for us at Chevy. Many of the themes in The LEGO Batman Movie, like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership."
The LEGO Batmobile from Chevrolet will also appear in the next variation of Chevrolet's "Real People, Not Actors" campaign. In the new spot, real LEGO Minifigure figurines discuss what kind of person would drive the all-new LEGO Batmobile. Chevrolet has also released new photos and videos of this LEGO Batmobile, which you can see below, along with a new TV spot for The LEGO Batman Movie which offers our first look at Commissioner Gordon.The LEGO Batmobile spans 83 inches (6.92 feet) high, 204 inches (17 feet) long and 111 inches (9.25 feet) wide. The total weight is 1,695.5 pounds. Each tire is just over 100 pounds. The interior frame is made from more than 86 feet of square tube aluminum and weighs 282.5 pounds. It took 344,187 LEGO bricks to build the Batmobile, with 17 LEGO colors used. The LEGO Batmobile was designed and assembled in the LEGO Model Shop in Enfield, Connecticut, by LEGO Master Builders.In the irreverent spirit of fun that made The LEGO Movie a worldwide phenomenon, the self-described leading man of that ensemble, LEGO Batman, stars in his own big-screen adventure.
There are big changes brewing in Gotham, and if he wants to save the city from The Joker's hostile takeover, Batman may have to drop the lone vigilante thing, try to work with others and maybe, just maybe, learn to lighten up. Opening Feb. 10, 2017, The LEGO Batman Movie stars Will Arnett, Zach Galifianakis, Michael Cera, Rosario Dawson and Ralph Fiennes. Directed by Chris McKay, produced by Dan Lin, Phil Lord, Christopher Miller, and Roy Lee, from a screenplay by Seth Grahame-Smith, Chris McKenna, Erik Sommers, Jared Stern and John Whittington, story by Seth Grahame-Smith, based on LEGO Construction Toys and based on characters from DC Entertainment. Take a look at these new Chevy ads featuring LEGO Batman, along with a time-lapse video of this real LEGO Batmobile being built, the full reveal and interviews from the North American International Auto Show this weekend, and the new TV spot below.LEGO® London Flagship Store Opens Offering Unique Experiences for Fans of All Ages LEGO® London Flagship Store
The world’s largest LEGO Store opens with a focus on inspiring creativity through new experiences and fun, interactive workshops. Today The LEGO Group, one of the world's leading manufacturers of play materials, has officially opened its new UK flagship store in central London’s popular tourist hot-spot, Leicester Square. The Leicester Square store is the 131st LEGO Brand Retail store globally and is pushing the boundaries with many unique LEGO® firsts. The largest LEGO store in the world boasts exciting new experiences, such as a ‘Mosaic Maker’, which offers LEGO fans of all ages the opportunity to purchase their very own, one of a kind, personalised LEGO mosaic portrait. The machine captures your image and in under ten minutes, printed instructions and the bricks required to complete the LEGO portrait are supplied to the customer. The London store is the first in the world to make this unique experience available. John Goodwin, Executive Vice President and Chief Financial Officer of the LEGO Group said:
“We are excited to have finally opened the doors to the world’s largest LEGO store here in London. We want to inspire and develop children through creative play experiences – and this store is all about that. Here, parents and children can explore the many different LEGO products while at the same time getting a truly immersive experience of the LEGO brand.” Inspiring creativity and developing the builders of tomorrow is a central theme for the store and this is encouraged with unique hands-on interactive brick experiences. These include ‘Master Builder Playtables’, where children will be free to build whatever they can imagine - inspired by iconic London landmarks and a range of exciting LEGO themes. There will also be a timetable, when Certified LEGO Master Builders will visit the store sharing tips and tricks to help visitors build LEGO models and help inspire children to think outside the box when building their creations. Through a partnership with Transport for London LEGO has created a life-sized London Underground tube carriage.
The tube is the largest LEGO build in the store, made up of 637,903 bricks and it took 3,399 hours to build. The carriage offers fun photo opportunities and will be a must see for all the family. Other highlights within the new London LEGO Store include: Build a Minifigure Tower with Talking LEGO Minifigures – includes four different talking LEGO Minifigures including Lester, Royal Guard, Bobby the Policeman and Sherlock Holmes; LEGO Minifigure Scanner – an interactive experience available from outside the store where people can find out which LEGO Minifigure they are; Digital window display - state of the art screens that will show LEGO movies and clips; Lester’s room housing a model of store mascot Lester for photo opportunities both inside and outside the store; Brickadilly corner – an interactive information centre informing shoppers including instore event schedules and highlighting retail experiences within the store; Digital endless isle – a digital experience allowing shoppers to browse a digital catalogue of all LEGO sets available in store.