How do you build a reputation for great customer service? If you’re The LEGO Group, you do it one brick at a time. For over fifty years, the creator of those little plastic bricks that have sparked millions of imaginations worldwide, has combined exciting products with outstanding service to create an exceptional customer experience—not to mention a powerful brand. Take a lesson from The LEGO Group, who’s willing to go to great lengths LEGO to provide the kind of service that creates customers for life. Make dreams come true: LEGO sets are not only cool, they’re also highly collectible and often have short shelf lives. Consequently, when an 11-year-old Massachusetts boy with Asperger’s syndrome went to buy the Emerald Night Train set—a hundred-dollar set that took him two years to save up for—the train was nowhere to be found. The disappointed boy wrote a letter to LEGO asking if there was any way they could help him get what he referred to as “the LEGO set of my dreams.”
In response, LEGO promptly sent the boy an Emerald Night Train set and a note with a very telling phrase, “fans like you are why we are so lucky as a company.” Create customers for life: When 7-year-old Luka took his prized LEGO Ninjago Jay ZX Ultra Sonic Raider Minifigure to the store against his father’s advice, he was devastated when he lost the little figure in the blue kimono. He too sent a letter to LEGO and a few days later, Luka received a reply from Richard at customer service. Sadly the “suits” at LEGO could not help, but Sensei Wu, head Raider and wise Ninjago, could. He authorized Richard to send Luka a new Jay ZX, with the request the boy always protect his Minifigures in the future. Not long after, Luka received a special deluxe version of the Jay ZX Minifigure, plus another Minifigure ready for battle. LEGO undoubtedly earned a lifelong customer that day. Establish customer-led innovation – The strongest brands are those people want to be a part of.
Over the last 10 years LEGO has embraced this philosophy by pursuing customer-led innovation. Through a unique collaborative process, customers can actually help create new products. Anyone with new product ideas can create and share their concepts at LEGO CUUSOO where other LEGO enthusiasts then vote on their favorite ideas. Projects that receive 10,000 or more votes go through a review process to determine if they will become an officially licensed LEGO product. But the collaboration doesn’t end there. Those whose product concepts actually go into production, receive 1% of the total net sales of the product. Now that’s great customer service.At least 39 people have been killed and dozens injured after a train derailed in the Indian state of Andhra Pradesh, officials say.Nine coaches and the engine left the tracks near Kuneru station in Vizianagaram district, the head of East Coast Railway, JP Mishra, said.Many people are still trapped in the wreckage and rescuers warn that the death toll could rise.
It is not yet clear what caused the train to derail.The area where the accident occurred is known as a Maoist hotbed. Mr Mishra said the injured had been taken to two nearby hospitals.National railway spokesman Anil Saxena said emergency teams had worked through the night to try to locate survivors.The crash happened on Saturday evening as the train was on its way from Jagdalpur to Bhubaneswar, the capital of Odisha state.Train accidents are not unusual in India where much of the railway equipment is out of date.Last November, more than 140 people were killed in a derailment in India's northern Uttar Pradesh state.In March 2015 another accident in Uttar Pradesh killed 39 people and injured 150. A 13-metre high LEGO version of London's Tower Bridge was built The entire structure was built using 5,805,846 Lego pieces The previous record made by using 470,646 bricks A night ahead of the Paris Motor Show, Jaguar Land Rover decided to hold the global debut its fifth generation Discovery SUV and at the same time create a new world record.
Well, to mark the arrival of the all-new Discovery the carmaker built a huge 13-metre high LEGO version of London's Tower Bridge, built using 5,805,846 pieces, setting a new Guinness World Record. The previous record was for using 470,646 bricks. Fun fact: If you laid out all these Lego bricks, end to end, it would stretch for almost 200 miles - which is equal to the distance from Tower Bridge in London to Paris. Land Rover Sets a Guinness World Record The highlight of the event was Olympic gold medalist Sir Ben Ainslie drive the new SUV through 900mm-deep water under the bridge, while towing a LEGO replica of the Land Rover BAR boat, a 186,500-brick model of the boat that will challenge for next year's America's Cup. In addition to that the structure was flanked by two 'Discovery Zones,' which featured the new SUV along with some flora and fauna. All the aspects of which were made out of Lego bricks. The event also saw British adventurer Bear Grylls, of the Man vs Wild fame, descend from the top of the huge Tower Bridge installation, through the open drawbridge and onto the stage beside the New Discovery.
The London Tower Bridge was built using 5,805,846 LEGO pieces Time and again British carmaker Jaguar Land Rover (JLR) has tried to prove the engineering excellence and all-terrain capabilities of its SUVs in the most unusual ways. And we have to say, this, by far, is one of the most enthralling way to do that. This is the third time this year that JLR has displayed the exceptional capabilities of its SUVs. Before this Jaguar's first performance crossover, the F-Pace, was driven up the famous Goodwood hill on two wheels, earlier to that the Land Rover's most affordable SUV, Discovery Sport was used to pull a 108-tonne train. A huge 13-metre high LEGO version of London's Tower Bridge was built Coming to the SUV in question here, the new Land Rover Discovery is lighter, faster and more capable than its predecessor says Land Rover. It has dropped 480kg in weight - 284kg of that comes from a new body structure that is 85 per cent aluminium. The car also has a magnesium front end, an all-aluminium hood, a steel subframe and a composite one-piece tailgate.