something wonderful is happening at Flatiron's LEGO Store! Starting June 11th and for a limited time only, families can host their child's birthday bash at this fun-filled brick haven! What's better than kids building LEGO masterpieces with all their friends? Nothing is better, that's what! The LEGO Store (Flatiron only) will provide an action-packed 90-minute experience guided by two Brick Specialists for your child (ages 5 to 14). Expect exclusive mini model builds (like the free ones some LEGO stores host once per month), fun building challenges and a LEGO-themed party favor. Other things to enjoy: - Group play where kids can try to create the tallest LEGO brick tower or the tallest LEGO bridge - A visit to the Pick-a-Brick Wall where you can fill your box with any LEGO bricks you desire (to take home at the end of the day)! - Story Starter-Building where little ones use any bricks they pick to create models based on "story starters" chosen by the party host
- A brick-themed party kit complete with LEGO-themed invitations and thank you cards (you know, for when your kids get all those awesome presents). - Free build time during which the kids can make whatever they please IMPORTANT: To have a LEGO Store birthday at Flatiron, you must book your child's birthday party for a Saturday or Sunday date between June 11th and October 30, 2016. Hopefully if the program is super popular (which we assume it will be), there will be many more dates to come! Call the LEGO store at 212-255-3217 for more info! Birthday bookings require a $100 non-refundable deposit; parties can accommodate up to ten children with the cost of $40 per child. Be sure to check out our other fun birthday party places, the best birthday cupcakes in town and even these delicious ice cream shops. For any feedback or for more information emailThe LEGO store might have been the number one experience that brought out the child within all of us on the Manhattan Sideways team.
With incredibly clever creations lining the walls, the largest collection of LEGO sets available in a retail space, and a Living Room designed for interactive play, we and loads of others proved to still be kids at heart. NYC Flatiron Lego Store Liberty torch seen from W23rd St. Pics from my first visit to LEGO's new Flagship Store at 200 5th Avenue & West 23rd Street in Manhattan, right across the street from the Flatiron Building and Madison Square Park. BusinessEvents and HappeningsFlatiron Biz By Tod Shapiro and the Flatiron Hot! This Friday morning, during a peaceful walk to work via Madison Square Park en route to NYCSCC’s offices, I saw a delightful menagerie of colorful characters surrounding the fountain at the south end of Madison Square Park, as Flatiron’s new Lego Store celebrated the opening of its new location on 5th Avenue and 23rd Street. Greeting early morning strollers were life-size Lego creations including, among others, the Man of Steel, the Teenage Mutant Ninja Turtles, Sleeping Beauty, as well as a life-size rendering of one of New York’s Bravest!
Lego Store staffers were hard at work setting up multiple pavilions and tables filled with Lego sets for an excited group of youngsters that, as of 11:00 this morning, were eagerly inspecting the life-size models of their favorite characters, and presumably drawing inspiration for their own Lego creations. Definitely worth a gander at lunch hour or later this afternoon! Check out this quick sneak-peak of the events going on right now — the Lego Store will be sponsoring events over the next few days to celebrate and draw attention to their new Flatiron digs. And don’t forget to share your “Lego” experience by tweeting out your photos via hashtag #legoflatiron! Previous StoryPergola “Fall Fling” Showcases Fine Food, Fun Venue as Part of “Good Neighbor” PolicyNext StoryNAMI Rallies NYC Bands for #IWillListen Campaign Against Mental IllnessNEW YORK, June 6, 2016 /PRNewswire/ -- LEGO Brand Retail, Inc. today announced a new in-store LEGO® brick-themed birthday party experience for children ages 5-14, exclusively available at the LEGO® Store: Flatiron District.
Beginning today, families can reserve a Saturday or Sunday time between June 11 and October 30 to celebrate their child's birthday. Guided by two LEGO Brick Specialists, children will take part in hands-on LEGO building activities and group challenges, and take home a LEGO-themed party favor. Designed with a child's desire for creative play in mind, the 90-minute parties incorporate personalized building activities, guided mini-model builds and fun competitive building challenges for a one-of-a-kind celebration. Each party features a variety of fun building prompts and unique favors including: Exclusive Mini-Model Build: build and take home a mini birthday cake LEGO model, only available from the LEGO Store: Flatiron District Group Play: team up to tackle building challenges, such as creating the tallest LEGO brick tower or strongest LEGO bridge Free Build Time: unleash your imagination to build anything you want during free build time Pick-a-Brick Wall: take a trip to the iconic store wall to fill your box with any LEGO bricks and elements you desire, all of which go home with you at the end of the party
Story Starter Building: use any bricks you pick to create models based on themed story starters, as chosen by party hosts Party Favors for Everyone: take home a bag full of the day's builds, sticker sheets and more. The birthday child's bag also includes custom t-shirt, frame and photo of the day. Brick-Themed Party Kit: prepare for the event with LEGO-themed invitations and thank you cards Birthday Treats: party hosts are welcome to bring their treat of choice to serve during the party "Our Flatiron store birthday party program provides New York City families with one of the most requested store experiences—an immersive, hands-on LEGO building celebration right inside the iconic store," said Michael McNally, senior director, brand relations for LEGO Systems. "The themed builds and varied activities will help spur creative building that can continue long after the celebration ends, making each party a perfect way to kick off a new year in a child's life." Interested families are encouraged to book early due to limited availability by visiting the LEGO Store: Flatiron District to book their party today.
A $100 non-refundable deposit is required at the time of registration. Parities can accommodate up to 10 children with a cost of of $40 per child. For more information, visit the LEGO Store: Flatiron District, located at 200 Fifth Avenue (@ 23rd Street), New York, NY 10010 or call 212-255-3217. Store hours are Monday through Saturday, 10am-8pm and Sunday, 11am-6pm. About the LEGO Group The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO, the LEGO logo, the Minifigure, and the brick and knob configuration are trademarks of the LEGO Group.