As sure as night follows day, so the new celluloid Star Wars movie gets its own LEGO video game. LEGO Star Wars: The Force Awakens video game’s first teaser released yesterday via Star Wars’ official YouTube channel and, this being LEGO, it takes a suitably satirical swipe at the movie. Following the actual movie’s first trailer pretty much scene-for-scene, LEGO’s take manages to answer some important questions, such as whether Rey liked bumper stickers, is Kylo Ren’s rough-n-ready lightsaber that reliable, and do they build sandcastles on planets made of sand? The first LEGO Star Wars was released just over 10 years ago, which is enough to make anyone feel old. But if the previous video games were anything to go by, then this latest one should be a winner. LEGO Star Wars: The Force Awakens video game releases on June 28, which you can already pre-order. Your Daily Dose of Highsnobiety Receive the best in sneakers, fashion and street culture straight to your inbox!
Disney is hosting an 18-hour marathon Star Wars toy unboxing.Toys tied in to the forthcoming release of Star Wars: The Force Awakens, the latest instalment of the science-fiction juggernaut, are being unwrapped and demonstrated on YouTube.Amateurs have posted unboxing videos onto Google's service almost since its inception. However, Disney's action highlights how the activity is being adopted by the companies that make and sell the goods.Clips of toys being unpackaged and played with have proven to be particularly popular. One of YouTube's most popular channels is FunToyzCollector, a four-year-old account that shows products being held up by an elegantly manicured pair of hands from a variety of angles. It has clocked up more than 7.7 billion views since launching, and this week alone attracted more than 75 million clicks.Its most popular video highlights a Play-Doh tie-in with Disney's Frozen movie, which has gained more than 337 million views alone since July 2014. The Star Wars unboxing event kicked off in Sydney, followed by YouTube broadcasts from around the globe, prior to the release of the toys in shops on Friday.Unboxing videos are undeniably popular - out of the top 25 most viewed YouTube channels five are dedicated to the activity.
Along with DisneyCollectorBR, there's It'sBabyBigMouth, which focuses on unwrapping Kinder eggs and building the toys, BluCollection, HobbyKidsTV and another toy-fixated channel - DisneyCarToys.Social media expert Tom Cheesewright says the attraction is partly to do with the vicarious thrill of seeing someone open a brand new product."There's the first-person hands in front of you - it seems you're there. You're seeing it unwrapped first," he says.For many children it has become the modern equivalent of leafing through a toy catalogue, and the clips can hold more interest than cartoons or other programming. For marketers the idea of having their target audience watching and then rewatching lengthy clips rather than short commercials has obvious appeal.According to Google Consumer Surveys data, 62% of people who watch the videos are those researching a particular product.Its Trends analytics page suggests that people in India, Pakistan and Sri Lanka are those most likely to search for the term "unboxing".
One of the earliest examples of an unboxing video upload is from 2006 when an American gamer unpacked a PlayStation 3 delivered from Japan. It was of interest to others because the console had yet to go on sale in the US. Tech products - especially smartphones - remain a popular topic.But today, clothing, lipstick, food, and even bras also get the treatment.Lingerie firm Adore Me is one company that has taken notice. It recently broadcast a TV advert inspired by the activity which it said was intended to broaden its appeal with "millennials" - people born in the 1980s or later.According to Google, 34% of the views for unboxing videos related to food, electronics, toys and beauty and fashion happen from October to December - in the run-up to Christmas.It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that were uploaded in 2014, Google says. Unboxing videos can be real moneyspinners. The YouTube clips are often preceded with adverts for other products or have banner ads superimposed, meaning that they can generate millions of dollars revenue for their creators.
Last year, Disney paid almost $1bn (£660m) for the YouTube channel network Maker Studios. Later in the year, Maker Studios added five toy review channels to its roster."Toy-review channels have... become the authority on the hottest toys on the market, as well as one of the fastest-growing genres of family programming online," it said at the time.But their evolution wasn't planned or predictable."They naturally snowballed," Mr Cheesewright says - and that snowball shows no signs of slowing down.Edit ArticleHow to Make a LEGO Animation LEGO® bricks are one of the most classic, fun, and clever toys ever made. Advances in consumer electronics, such as affordable computers, camcorders and digital cameras have made it possible for to produce high quality Lego animations inexpensively. Go on a video sharing website like Youtube and search for LEGO movies, to get ideas. Make sure you have all of your materials. Build and stage your set, this could be 100% Lego, a real world scene or a combination of the two.
Next get the Lego minifigure actors ready. Position the starting scene of your movie and your camera keeping in mind that it is imperative that the camera be immobilized; otherwise your finished video will be jerky. Now it is time to move the actors in your scene, but just a little bit. Use any stop motion application on your computer that can make variable fps time settings. Go on iMovie, Windows Movie Maker or another movie making program and import your photos. Delete any extra photos and put them in the correct order. Watch your movie using the sideshow setting. Show more unanswered questions Tape down your Lego base plate. Don't use natural light, use desk lamps instead. Read how to make a Lego movie set. Look for Lego stop motion tutorials on YouTube. Since Lego has made various movie themes like Harry Potter or Star Wars, you can make Lego versions of your favorite movies. Or if you want smooth animation you can use software such as Bafran to make a Lego character fly, jump or float.