Sorry, your browser is no longer supported. To get the best experience on Book Depository, please upgrade to the latest version of your browser or try a different one. Just click on the icons below to go to the download page. The Official LEGO Star Wars Annual 2017 This book helps you to discover a galaxy of adventures with the Lego (registered) Star Wars(trademark) Official Annual 2017. The all-new Official Lego(registered) Star Wars(trademark) Annual is packed full of galactic entertainment with all-action comic stories, challenging puzzles and fun games. And it comes with a fantastic Lego(registered) Star Wars(trademark) minifigure! Join Han Solo, Chewbacca, Luke, Princess Leia, R2-D2, C-3PO and the rest of the Star Wars(trademark) gang for hours of fun in a galaxy far, far away. Lego(registered) Star Wars(trademark is the best-selling Lego(registered) theme ever! When you're ready for even more action-packed stories and activities from a galaxy far, far away, look out for other available books from the Lego(registered) Star Wars(trade mark) series including: Lego (registered) Star Wars(trade mark): Choose Your Side Doodle Activity Book and Lego(registered) Star Wars(trade mark) Ready, Steady, Stick!
Intergalactic Activity Book Lego(registered) Star Wars(trade mark): 500 Reusable Stickers; Lego (registered) Star Wars(trademark): Official Annual 2017; Lego (registered) Star Wars(trade mark) Ready, Steady, Stick!and Lego (registered) Star Wars(trade mark): Spot the Galactic Hero. It is a Search-and-Find Book coming in 2017: Lego (registered) Star Wars(trade mark): 2-in-1 Flip Over Reader: R2-D2, The Brave/Han Solo's Adventures; Lego (registered) Star Wars(trade mark): Galactic Freedom Fighters (Sticker Poster Book); Lego(registered) Star Wars(trade mark): A New Galactic Hero (Sticker Poster Book); Lego (registered) Star Wars(trade mark): Quest for the Kyber Saber (Activity Book with Minifigure); Lego (registered) Star Wars(trade mark): Book of Mazes (Mazes Sticker Book); Lego (registered) Star Wars(trade mark): 500 Stickers (Sticker Activity Book) and Lego(registered) Star Wars(trade mark): Official Annual 2018.show moreNot suitable for children under 36 months. Global growth ensures strong 2014 result for the LEGO Group
Strong performance of product lines, such as LEGO® City, LEGO Creator as well as THE LEGO® MOVIE™ products contributed to sales growth in all regions of the world and led to a highly satisfactory annual result for the LEGO Group with sales increasing to 28.6 billion DKK. “In 2014 we increased our sales by 15 percent. I am proud that we delivered high quality creative play experiences to millions of children all over the world. This resulted in a highly satisfactory result for us, and it remains our aspiration to be the best at what we do,” says Jørgen Vig Knudstorp, President and CEO of the LEGO Group. Read the full Annual Report 2014 here. Read the Responsibility Report 2014 here. Double digit sales growth in all regions In 2014 the LEGO Group continued recent years’ strong growth in sales, outperforming the global toy market development. All LEGO Group market regions experienced double digit sales growth while the traditional toy market in most countries grew by low single digit rates.
In the LEGO Group’s largest market, the US, sales grew double digit as did sales in the UK, France, Russia and China, while Central and Northern European markets achieved healthy single digit growth rates. Among the top selling lines in 2014 were core themes like LEGO® City, LEGO® Star Wars™ and LEGO Friends. LEGO Creator and LEGO Technic experienced high growth rates during the year, and a significant contributor to the strong sales growth in 2014 was THE LEGO® MOVIETM product line which launched in conjunction with the release of THE LEGO MOVIE feature film in early 2014. The product line performed strongly across the full year. “Our ability to innovate and reinvent the LEGO play experience every year is vital for our success. We are dedicated to create new products that are fun and appealing to children all over the world. Through our products we provide children with a tool to express their imagination. At the same time we continuously want to deliver play experiences that are safe and of the highest quality, and we have impeccable safety and quality standards.
2014 was our 5th consecutive year without a product recall which remains our ambition level for 2015,” says Jørgen Vig Knudstorp, adding: “Looking at the products we have developed for 2015 I feel confident that we will bring joy to even more children in the coming year.” In the coming years the global toy market is expected to continue to grow low single digit. “Due to our continued focus on innovation and commitment to global expansion we expect to grow moderately ahead of the market in the future, while remaining committed to our continued aspiration to deliver the greatest play experiences possible to children all over the world,” says John Goodwin, Executive Vice President and Chief Financial Officer. 85 million children reached in 2014 The LEGO Group strategy of globalising operations further has enabled the company to reach more children in markets where the LEGO Group already have a strong presence as well as new parts of the world where LEGO play is relatively new to the consumers.
“We estimate that more than 85 million children across the world had a LEGO play experience during 2014. This has only been possible through an ongoing focus on building our capabilities globally during 2014 from manufacturing to sales, as well as developing great products that appeal to children across cultures and geographies,” says John Goodwin. Building the organisation of the future As a consequence of the LEGO Group’s ambition to globalise its activities, an increased focus has been placed on attracting a more diverse, global workforce. During 2014 two main offices have been opened in Shanghai and London to supplement the main offices in Singapore and Enfield, US, and the headquarters in Billund, Denmark. All of these five locations are to have significant top management presence. In addition to setting up main offices, the LEGO Group significantly increased already extensive investments globally to re-enforce the company’s commitment to expand its market presence, and consumer experiences in the future.