> "lego" in toys, games in Muskoka Use Distance Search to find Ads based on where you are and how far you want to travel. Get an alert with the newest ads for "lego" in Muskoka.COLLECT for free in AS LITTLE AS 60 SECS large item delivery from next day Look out for products badged Fast Track to get it today - Collect in as little as 60 seconds - 7 days to collect - Dedicated Fast Track counter in-store - 7 days a week - Buy before 6pm and we'll deliver by 10pm - Choice of 4 delivery slots From next day, 7 days a week Choice of 4 delivery slots > LEGO and construction toys 1 - 50 of 324 items Get your building cap on and let your imagination run wild with our great range of LEGO and construction toys. We have playsets from popular films such as LEGO Star Wars and Disney so you can build up a collection of all your beloved films and reenact scenes with your favourite characters. For those wanting to create new stories and adventures, our LEGO Friends sets will let you explore a variety of places and new characters.
Our LEGO Technic sets are hands on model construction sets for those tech lovers to build vehicles such as cranes, planes and many more. As well as construction toys we also have a huge range of musical toys and arts and crafts equipment, for other great ways to get creative with your kids.Soccer Birthday Cake BoyFootball Cake SoccerSoccer Cake IdeasSoccer CakesSports CakesSoccer PartyFootball PartyGirls BirthdayBirthday IdeasForwardsoccer birthday cake. I'd like this top on a Lego cake with sides rolled up to show the layers of Legos, and Lego people playing soccer.Lego now so popular that it tried to stop Americans buying any more bricks Unable to satisfy rampant demand in the US, the Danish firm has scaled back its advertising efforts while increasing its workforce and factory capacity Wednesday 7 September 2016 21:25 BST Lego is now so popular that the Danish company, struggling to keep up with demand, decided this year to discourage US consumers from buying any more of its celebrated building blocks.
The world’s most profitable toymaker reported plateauing North American sales for the first half of 2016, but Lego chief financial officer John Goodwin told Reuters that was all part of a wider strategy. “We feel we need to invest, to build some breathing space,” he said. Founded in 1932 and still majority-controlled by the descendants of its Danish creator, Ole Kirk Christiansen, Lego has increased its sales by an annual average of 15 per cent for the past dozen years – and by a massive 25 per cent in 2015. Unable to satisfy the rampant demand in the US, the firm this year scaled back its advertising efforts while increasing its workforce and factory capacity. Lego is booming on the back of lucrative product partnerships with the likes of Star Wars and Angry Birds. It now boasts six Legoland theme parks worldwide, not to mention a blockbuster movie franchise, which began 2014 box office hit The Lego Movie and is set to continue next year with The Lego Batman Movie.
Despite its slowdown in US sales, Reuters reported that Lego revenue has continued to grow elsewhere in the world as the company constructs its first factory in China, while expanding its manufacturing plants in Mexico, Hungary and Denmark in time for the Christmas shopping rush. “We are working very closely with our retail partners to ensure that as we go into the important holiday season, the back half of 2016, that we’ve got all of the levers pulled to get back on the growth trajectory,” Mr Goodwin said.My Parts: You need to be logged in to see your Set List. We currently expect to dispatch new orders within 2-3 working days. I went to Toys R Us recently to buy my son a Lego set for Hanukkah. Did you know a small box of Legos costs $60? Sixty bucks for 102 plastic blocks! In fact, I learned, Lego sets can sell for thousands of dollars. And despite these prices, Lego has about 70 percent of the construction-toy market. Why doesn't some competitor sell plastic blocks for less?
Lego's patents expired a while ago. How hard could it be to make a cheap knockoff? Luke, a 9-year-old Lego expert, set me straight. "They pay attention to so much detail," he said. "I never saw a Lego piece ... that couldn't go together with another one." Lego goes to great lengths to make its pieces really, really well, says David Robertson, who is working on a book about Lego. Inside every Lego brick, there are three numbers, which identify exactly which mold the brick came from and what position it was in in that mold. That way, if there's a bad brick somewhere, the company can go back and fix the mold. For decades this is what kept Lego ahead. It's actually pretty hard to make millions of plastic blocks that all fit together. But over the past several years, a competitor has emerged: Mega Bloks. Plastic blocks that look just like Legos, snap onto Legos and are often half the price. So Lego has tried other ways to stay ahead. The company tried to argue in court that no other company had the legal right to make stacking blocks that look like Legos.
"That didn't fly," Robertson says. "Every single country that Lego tried to make that argument in decided against Lego." But Lego did find a successful way to do something Mega Bloks could not copy: It bought the exclusive rights to Star Wars. If you want to build a Death Star out of plastic blocks, Lego is now your only option. The Star Wars blocks were wildly successful. So Lego kept going — it licensed Indiana Jones, Winnie the Pooh, Toy Story and Harry Potter. Sales of these products have been huge for Lego. More important, the experience has taught the company that what kids wanted to do with the blocks was tell stories. Lego makes or licenses the stories they want to tell. And kids know the difference. "If you were talking to a friend you wouldn't say, 'Oh my God, I just got a big set of Mega Bloks,' " Luke says. "When you say Legos they would probably be like, 'Awesome can we go to your house and play?' " Lego made almost $3.5 billion in revenue last year. Mega made a tenth of that.