FREE Standard Delivery On orders over £40 FREE Next Day Click & Collect On orders over £20 International Delivery Find out more and the LEGO Shop have a number of “Brick Friday” and Cyber Monday deals from now through the 28th. Starting at midnight Eastern at the LEGO Shop online, shipping is free regardless of order size, and orders over $99 USD / £60 qualify for a free 40223 Snowglobe. A number of exclusive and hard-to-find sets are 20% off from the LEGO Shop as well — we’ll update this post with the specific sets once we see what’s actually available on the 25th. And scroll down for links to the LEGO Shop sales & deals for our UK and Canadian readers. is already having a huge LEGO sale, with sets as much as 44% off. The fantastic LEGO Star Wars set 75150 Vader’s TIE Advanced vs. A-Wing Starfighter (read our review) is 37% or $33.20 off, at only $56.79. 75148 Encounter on Jakku, with great minifigs and lots of lovely dark brown and azure, is 36% off — down to $38.39 from $59.99.
In addition to Encounter on Jakku, many of the other Force Awakens LEGO Star Wars sets are on sale: More LEGO Star Wars sets are on sale: Even several of the brand new Rogue One LEGO Star Wars sets are on sale enough to make them worth a closer look: 21024 The Louvre is 22% off at $46.63. A number of other LEGO Architecture sets are also on sale, including all of the city skyline sets: The LEGO City 60110 Fire Station is $36 off at $63.99. The lovely 31052 Vacation Getaways with a camper and brick-built bear is 41% off at only $41.59. 60104 Airport Passenger Terminal is 37% off at $63.19. Multiple LEGO City train sets are on fairly deep discount: The excellent, steampunky Ninjago set 70592 Salvage M.E.C. is a whopping 38% off at a mere $24.79. The even steampunkier 70605 Misfortune’s Keep is 22% off at $62.29. More Ninjago LEGO on sale at Amazon: Finally, more stuff than I can list easily is on sale for LEGO Dimensions — level packs, story packs, and the starter pack itself.
It’s an impressive but disappointingly cynical display, catering to whatever tyke-set meme’s trending at the moment while servicing the closeted kidult contingent—you know, those dudes who couldn’t roll with the last 20 or so issues of Hate because it maybe hit a little too close to home. Whether you’re in that particular closet or are loitering just outside, if you grew up slap-snapping flat plastic blocks together to build impossibly huge walls or fortresses or moon-bases or assault vehicles, the phrases “Lego Store” and “Lego World” should inspire some sort of private internal meltdown. I mean, you know, imagine: walls and walls, from floor to ceiling, stacked all things Lego. It falls within reason that visiting a Lego-branded space should be exactly like going to a candy emporium or the Apple Store: all the colors of the rainbow, worlds of connectible discovery available for all to fondle, a dude in a Lego-ized Indiana Jones costume high-fiving you en route to the cash register.
But the sad truth is that Lego-branded spaces aren’t much different than the Lego areas in department stores. Lego stores carry the sets everybody carries—Transformers, Ninjago, Star Wars, and its “City” series—plus some girl-centered sets and products for those who want to build Lego replicas of the Space Shuttle or the White House and key chains of popular figurines and bins of blocks and pieces for sale in eye-popping oranges and reds and blues. But man, this is a Lego Store. On a good day, you might luck into an outlier, like a set that celebrates D.C. or Marvel heroes in conjunction with movie franchises, or Lego’s eerie “Monster” series of dioramas; don’t hold your breath expecting to find related video games. In some of these stores, the creatively inclined can cobble together figures from a grab-trough of torsos and heads and legs and accessories. Lego World—my family recently visited one near the Dallas/Fort Worth area—marries a Lego Store to a variety of family-friendly attractions, like one where kids get to help “manufacture” Lego bricks and everyone piles into a ride and zaps baddies in the darkness with laser guns;
there’s a 4D movie where the audience gets soaked, and a site where everyone and build and race Lego mobiles. You know those huge gumball machines full of gumballs? Well, Lego World has humongous pillars like that, full of millions of Lego bricks, which is somehow redolent of whimsy and a ballsy display of corporate might at the same time. There are also Lego bricks here and there bigger than your cousin’s Vespa. And, you know, all of that was a lot of fun, and my son thanked us about 1000 times, but none of this makes up for the fact that if you name a store after your brand, your store should be huge and endless and awesome. Whether you’re five or 50, you should go to that store and come away bragging to everybody that you were there, and that there was almost too much to take in. That store should be beyond belief; it should be possible to get lost in there. Brand-theme stores should not be airy and reasonably laid out and “open concept.” You should not come back from visiting that store without a t-shirt because there were almost no t-shirts to buy.