Customer Service: 00800 5346 5555 3 SWISS COURTW1D 6AP LONDON Good Friday 14th April – 10am – 10pm Saturday 15th April – 9am – 10pm Easter Day 16th April – CLOSED Easter Monday (Bank Holiday) 17th April – 10am – 10pm Join in the LEGO® Store Monthly Mini Model Build! Build a LEGO model of Platypus on 2nd March! INTRODUCING THE LEGO MOSAIC MAKER! Please book your time slot prior to visiting Come to the LEGO® Store to collect your 2017 LEGO® Wall Calendar! More than 10 amazing offers inside! Welcome to Leicester Square! On 17 November 2016, we opened our largest LEGO store in Leicester Square London. Here are some features we think you will love! Mouse over newsletter to see details! REQUEST AFREE LEGO CATALOG STAY TUNED WITHLEGO NEWSFlagship Lego shop to open in Leicester Square Thursday 19 May 2016 09:21 BST Toy giant Lego is to open a huge store in the heart of London’s Leicester Square, it was revealed today.
The toy manufacturer has announced plans to open a flagship chain spread over two floors, in a bid to create a “must-visit” tourist destination for Lego enthusiasts. The 5,420 sq ft store at Swiss Court will sell a new scale model of Big Ben and the Houses of Parliament, giving fans the chance to recreate one of London's most iconic landmarks. The completed Lego build stands at 60cm high and features statues, shields, windows and a clock tower housing Big Ben’s bell, which can be accessed through a removable roof. Ward Van Duffel, vice president direct to consumer EMEA at the Lego Group said: “Our stores provide a one-of-a-kind shopping experience and our new venue is in a fantastic location for visitors to the Capital. “It will feature innovative interactive technology not yet experienced in a Lego store and be a fun and engaging encounter for all the family “The introduction of retail outlets in key locations worldwide forms part of our growth strategy to inspire the Lego builders of tomorrow.
“We are confident that the Lego Store, Leicester Square will realise this and provide residents of and visitors to central London with a must-see destination in a unique environment.” It follows the recent opening of Lego shop in the Les Halles district of Paris, France, and the toy company’s largest Lego store in Shanghai, China. The London store, which will create around 45 permanent jobs, is set to open in late 2016.Mind the gap … between all 637,903 Lego bricks used to make this life-size Tube carriage. It is on display at the world’s largest Lego store, which opened today in Leicester Square. The London flagship has been two years in development and also features models of a dragon, the Elizabeth Tower and Big Ben and a Royal Mail postbox. The creations on display are made from 1.7 million bricks and together weigh five tonnes. More than a third of those bricks went into the London Underground carriage, created in partnership with Transport for London.
It took 4,000 hours to make and features an unusual passenger — a model of Shakespeare. Dylan Collie, 12, was given a sneak preview of the store and said: “There is so much to do. It was bigger than I expected and sitting on the Tube carriage makes it feel like the whole world has turned into Lego.” The 914 sq m store also has a 1:15 scale model of the Elizabeth Tower and Big Ben, which is 6.5m tall and weighs 1,035 kilograms. It took six model builders nearly 3,000 hours to create from 344,030 bricks, features a working clock and chimes with the sound of Big Ben. There are also models of a telephone box, the Leicester Square Tube roundel and an Underground map. Attractions include the world’s first Lego Mosaic Maker, which allows shoppers to buy a personalised Lego mosaic portrait. The machine captures the portrait before producing instructions and the bricks required to complete the image. There are also play tables where children can sit and build. John Goodwin, executive vice president and chief financial officer of the Lego Group, said: “We want to inspire and develop children through creative play experiences — and this store is all about that.”
I love deciding which sets I am interested in, I like reading and researching it, building it, playing with it and then making something else from it. I play with it for hours. With the world's biggest LEGO store opening its doors in Leicester Square I took my love of LEGO one step further and actually became a LEGO masterpiece Among the 1.7 million bricks used to build the vast models in the store there is a booth that turns people into 4,502 pieces of LEGO. The Mosaic Maker is a world exclusive to the London store which scans the face like in a passport photo booth, and then converts the image into a LEGO pixels. I am now officially a LEGO set. For me it was the highlight of my visit to the store, which began by walking through the Victorian tube station 'iron gate' made out of tens of thousands of black bricks. After just a few minutes taking it all in I realised the shop had been made just for me... and the millions of other LEGO enthusiasts. The flagship store is made up of two floors with jaw-dropping replica models which took 10,000 hours to create.
The centrepiece is a beautifully intricate, two-storey chiming Big Ben with a working clock face. The hourly chimes were the only clue to how long I had been in there. Brickley the dragon, complete with iconic London accessories of a bowler hat and black umbrella, is also coiled ready to welcome visitors. As I sat in between life-size models of William Shakespeare and a Queen's Guard, and just a few inches away from Her Majesty the Queen, I thought there couldn't be anything more English. The walls of the store are lined with sets to buy, from Architecture, Star Wars, Ninjago, Nexo Knights, Friends, LEGO City and to the cars and buildings of the Creator series. It is an experience where you can play at the activity station, although you might be rudely interrupted by an insistent remote control R2-D2. There is also the pick-a-brick wall- the master build station where you can add your own flair to London landscapes but get help to build an original design.