A miniature Mong Kok built with thousands of plastic blocks graces Hong Kong’s first official Lego store, which opened its doors in Langham Place on Thursday despite the city’s flagging retail climate. The Danish toy manufacturer’s local flagship is targeting adult enthusiasts as well as children, with management hoping its strong brand will keep footfall high despite the economic downturn. Dr William Lo Wing-yan of Kidsland Holdings, which runs the Lego store, said there were plans to open three more Lego stores over the next three years. “Toys are a resilient market during a downturn, more so than say fashion, jewellery or cosmetics, because adults can show more restraint when spending on themselves rather than when they spend on their children,” Lo said. “Lego appeals to a wide demographic, from young kids to kid-adults,” Lo added, describing how at a preview session he saw some parents demonstrating greater enthusiasm for the toys than their children did.
“It’s a jolly and exciting store,” he said, confessing a particular fondness for the brand’s Star Wars-themed range. Worst drop since 1999: Hong Kong retail sales figures for first half of year suffer slump Retail sales plummeted by 10.5 per cent in the first six months of this year in what has been the worst decline in 17 years, as a significant drop in mainland visitors and poor local demand prompted a slump in the once-booming sector. The gloomy outlook is expected to persist into the closing months of this year, though tourist numbers have recently started to pick up again. Lo said conditions brought about by the retail slump made opening a new store more favourable owing to lower rents and cheaper labour costs than last year. Forecasting a greater variety of stores across Hong Kong as the likely result of brands downsizing, Lo said that the familiar experience of spotting several of the same stores on one street might become a thing of the past as market conditions entice more multinationals to set up shop.
“Entrepreneurs in Hong Kong should learn from the success of brands like Lego,” Lo said, balking at the idea that a greater global brand presence in the city might place further pressure on struggling local outfits. “Over the last 10 years, people have got too inward-looking,” he said. Great news LEGO fans in Hong Kong! Finally there is an official LEGO flagship store in town! The 7000 square feet shop is opened now in the city centre at Mong Kok Langham Place. You can shop all the hottest LEGO products, buy loose LEGO elements at their famous Brick Wall, as well as build your own LEGO model at the designated experience area for free! It will surely be a great place for LEGO fans and family to have fun! Visit them now and build your own dream with the LEGO bricks. Be sure to visit their Facebook Page for latest updates! What: The first-ever official LEGO flagship store has opened in Hong Kong! Where: Shop 01, L12, Langham Place, Mong Kok, Hong Kong.
LEGO HK Facebook Page. < Prev Event Next Event > Top Picks For Kids 2017 Opening @ Hong Kong Disneyland Resort April 3 to 13, 2017 Pink Dolphin Tour In Hong Kong Top Art Events With Kids! Art Basel + Art Central + More Organic Farms In Hong Kong Fun For The Whole Family Healthy Holidays For Families Yoga + Paddle Boarding + Biking Kennedy Town Heated Pool The Wizard Of Oz Production - Kids Aged... Where Old Meets New HKCA Po Leung Kuk School New School Opening In August 2017! Indoor Pools In HK Hong Kong School News 2017 School Openings + Education Happenings Hirely Events In Hong Kong Online Booking For Party Services Fly The Flyover In Kwun Tong New Covered Playground + Seaside Park Waterfall Outings With Kids Eco, Education, Culture & Camping Parenting Workshops In Hong Help + Information + Training STEM + STEAM In Hong Kong Science & Arts Education
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