You must be 16 or over to participate in the Brickset Forum. Please read the announcements and rules before you join.Legoland Billund store hard to find section I think if you zoom in on my pictures it looks like 1499 DKK for the R2 and 3499 DKK for the SSD. Bear in mind you have to get into Legoland Billund to get to the shop though although I have a funny feeling you might be able to ask at the gate if you can just go into the shop. Some theme parks do do that and I remember signs which talked about Lego shopping outside the park. They were in Danish though. Not sure how you'd find out one way or another. I've been to Legoland by myself when I was 20. Sure it felt awkward as hell but the Lego was awesome! Not holding my breath, but I hope I can score a Winter Market when we visit there in August. @DarthMorl has everything crossed. I'm counting on you @Legoboy ; B wing @Legoboy ;) @sir_Bricksalot - sorry, but I'll be in the park on Sunday and will be saving my suitcase space for stuff from the employee store on Monday so can't help out I'm afraid.
Within the EU, duty only applies to alcohol, tobacco and energy. Customs officers might raise an eyebrow in personal interest, but not a professiinal one. Unless they thought it was being used for concealment. in the EU, duty only applies to alcohol, tobacco and energy. Imagine buying a bulk bunch of sets only to have customs tear them open, boxes and bags. This is my deepest and darkest fear. I'd be sobbing in a corner. Here's the current hard to find section! Not much has changed since I was there other than they no longer have the Santa's Workshop set. And why would they do that? Faithful Fido and X-ray machines get their chance first if they are suspicious, and LEGO isn't something that would prove of interest to either. Lego is definitely expensive in Denmark, every one of those is more expensive than the RRP in Australia (yes I realise they are in Kr). We get 20-25% off pretty often too. Was in the Lego store in Legoland Billund and they were selling #21029 Architecture Buckingham Palace, #21030 Architecture Capitol Building and also series 16 cmf.
So not really a deal but first sightings in Europe. Sign In or Register to comment. It looks like you're new here. If you want to get involved, click one of these buttons! Buying & Selling TopicsItems 1 to 60 of 181 Items 1 to 60 of 181 Download, share or print this page The LEGO brick has been named the "Toy of the Century" twice, and has delighted children for generations. What is it about this simple design that gives it such universal appeal?If you grew up in the last fifty years, it's likely that your childhood took place to the soundtrack of LEGO bricks. That distinctive clatter as a small hand rummages through a box of LEGO, seeking out the perfect piece to complete their vision, has been a feature of family life for many years. The story of how LEGO began, and how far it has come, can help to shed some light on why it remains so successful. The LEGO Group was founded by Ole Kirk Kristiansen in 1932, when it began as a small carpenter's workshop making simple toys for children.
Since then the business has been passed down through the family and is now run by Kjeld Kirk Kristiansen, grandchild of the founder. “LEGO" is an abbreviation of the Danish phrase “leg godt" which means “play well", and the company has kept this concept at the heart of its vision as the product has evolved over the years. In 1958, after more than 25 years spent establishing LEGO as a trusted brand, the LEGO brick as we know it was born. The patented “stud-and-tube" coupling system made the bricks stable and easy to combine, and offered more possibilities than ever. In fact, it has been calculated that six eight-stud bricks can be combined in 915,103,765 different ways. LEGO is a child's ability to imagine and build At the heart of LEGO's success is the simplicity of its product. A child's imagination is limitless; they see shapes in the wallpaper and understand stories before they can read. Give a child a handful of LEGO bricks in a few different colours and they can come up with weird and wonderful creations that would never occur to an adult.
At the heart of LEGO's success is the simplicity of its product Instead of placing restrictions on creativity by giving children a set of instructions or a diagram to follow, LEGO simply offers them the means to bring their imaginary creations into the physical world – then smash it all up and start again. Of course, these days there is far more to LEGO than the basic brick. As well as offering a whole range of different shaped bricks, windows, wheels and other building materials, the LEGO universe has expanded beyond the physical. There are now countless LEGO video games, and last year The LEGO Movie grossed over $468 million worldwide. Yet, even though The LEGO Movie isn't something a child can touch, fit together and smash apart, it is still unmistakeably LEGO. Everything in the movie is made of individual bricks, and the film's major plot twist hangs on an awareness that the most important thing about LEGO is a child's ability to imagine and build. The brick, and what it represents, give this film its emotional impact and makes it relatable.
The fact that the brand has been able to successfully branch out far beyond its original niche is proof that, if your basic product is good, consumers will follow you into different markets. Simply put: children love LEGO and will consume it in virtually any form. To discover what truly sets the LEGO brand apart from any other toy manufacturer, we must return once again to the humble brick. If you're a child and your LEGO bricks were produced this year, you can combine them with the bricks your parents had in the 1950s and they will still fit together. This doesn't sound all that ground-breaking, until you consider the approach of virtually every other toy manufacturer. What's the one factor that guarantees parents will fork out for the latest games console at Christmas? Or the newest version of a toy their child already has? Other companies bring out upgrades and design changes which force parents to pay out every few years for their child to continue enjoying the product.