The LEGO Group, one of the world's best-known Danish toy manufacturers opened a flagship LEGO Store in the centre of Copenhagen in December 2010. Find exclusive LEGO sets LEGO flagship stores are larger than average and carry a wide range of products, including exclusive and difficult to find sets that are not available elsewhere. Thus you will also find a full selection of classic LEGO products and branded merchandise for all ages. In the store you can see the new award-winning LEGO Games, Harry Potter-themed sets, the best-selling CREATOR and CITY lines, and LEGO DUPLO sets for pre-school children. A store with room for playing The LEGO Store is situated at Vimmelskaftet 37, on the famous pedestrian street Strøget. It is arranged in three main areas: The "Pick-A-Brick Wall", offers the option to choose and purchase in bulk specific LEGO bricks and elements in a variety of colours and shapes. The "Living Room", an interactive play area in the centre of the store, gives you and your kids a chance to build and create with LEGO products, view out of the box displays or just take a break from shopping.
Finally, a "Brand Ribbon" runs the circumference of the store, featuring LEGO model displays, company history and fun facts to entertain guests. The Brand Ribbon has been created by LEGO fans in Denmark who have put together displays that represent Copenhagen. The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today LEGO products can be purchased in more than 130 countries. Find a route to this destinationIf you have been involved in the LEGO hobby for some time you are well aware of how important it is to have a LEGO shopping strategy. LEGO is not cheap, and both the LEGO Company as well as retailers are taking advantage of the popularity of the brand by keeping prices as high as they can. This is an unfortunate occurrence, especially in the current economy. Ultimately the strategy may backfire both for LEGO and retailers, but that is another topic, and whatever they do, we can still develop our own LEGO shopping strategies to get the best deals.
One of the places people often shop for LEGO is Toys’R’Us. It is pretty much the only toy-shop chain left in the USA, and people naturally think of visiting them first when shopping for LEGO or other toys. One thing they are often not aware of however is how much Toys’R’Us jacks up prices on LEGO sets (and probably everything else too). A $5-$10-$20 mark-up from regular retail price is very common. Worse is when Toys’R’Us advertises sales around holidays. You will see 40% Off and BOGO 50% (Buy-One-Get-One-50%-Off) sales on LEGO advertised on the Toys’R’Us website and at their retail stores. However that 40% or 50% off is NOT what you think it is! In fact you often end up worse then buying the same LEGO set at an Official LEGO Store, or some generic retailer like Wal-Mart. I will show you how Toys’R’Us is cooking the numbers and what you really end up with when you bite the hook on a Toys’R’Us LEGO sale. Eye-opening, isn’t it? The point is that if you want to get LEGO for the best prices, you really have to do your math. L
EGO shopping could actually be quite fun if you take finding the best prices as a challenge. And it doesn’t have to be a long and tedious endeavor. Just have the latest LEGO Catalog or visit the Online LEGO Shop to check regular retail prices (I like the Catalog because I can take it with me to the store I’m planning to shop at). Then have a calculator handy to decode all the pricing voodoo retailers use to lure us into buying from them. 🙄 Again, the most notorious offender is Toys’R’Us. Other retailers like Wal-Mart, Target, K-Mart, Barnes & Noble and of course Official LEGO Stores almost always use the regular retail price, and when they have LEGO sales they to be decent, even excellent (like the 50% off regular retail price on some of the best LEGO sets at Wal-Mart last December). They may not sounds as fancy as Toys’R’Us as BOGO smoke-and-mirrors LEGO sales, but you don’t have to do complex calculations just to figure out if you are actually getting a deal.
Also, Jason’s point about the LEGO VIP program is enlightening. If you are close to a LEGO store, or if you shop at the Online LEGO Shop, make sure you take advantage of this program. Especially when you can combine it with LEGO’s free shipping and double VIP point offers (like currently), you can really get an excellent deal as these offers are stackable. I also like Jason’s strategy of going right back to the store and getting a free set with the just acquired VIP points. How is that for an instant saving? 😉 So what do you think? Did you learn something from the video? Have you ever fallen for the Toys’R’Us advertisements? Do you have your own LEGO shopping tips you would like to share? What is your shopping strategy for this holiday season? Feel free to discuss in the comment section below! 🙂You may also like to check out the LEGO Shopping Tips section for more LEGO shopping ideas and strategies or select from the following posts:Große Überraschung beim Pre-Opening-Event gestern Nachmittag im weltgrößten LEGO® Brand Store in London: Dort gibt es das neue LEGO® Architecture London (21034) Set bis Ende des Jahres noch im exklusiven Vorverkauf, bevor es dann auch in den anderen Retail-Stores erhältlich sein wird.
Im LEGO® Store London kostet das Set 44,99 Britische Pfund (GBP), zudem darf jeder Kunde nur ein Exemplar des Skyline-Sets erwerben. Hierzulande liegt der Verkaufspreis des 468-teiligen Baussatzes bei 39,99 Euro. Eine weitere Überraschung war, dass beim Pre-Opening-Event neben Jamie Berard, der Designer des LEGO® Creator Expert Big Ben (10253), auch der Designer des neuen LEGO® Architecture London Skyline Sets vor Ort war. Beide signierten auf Wunsch auch die gekauften Sets und nutzten die Gelegenheit zum Fachsimpeln mit den Fans.Volkswagen T1 Camper Vanproduct_label_list_price_accessibility 299 Reviews1234516144521FIND MORE PRODUCTS LIKE THISCarsCreatorVehiclesRoad trips will never be the same again with the iconic 1962 Volkswagen T1 Camper VanItem10220VIP PointsAges16+Pieces1334 Volkswagen T1 Camper Van Reviews - page 2 When I walked down 23rd Street, I was amazed and delighted by looking at the variety of characters made by Legos. Because that made my day, I took several photos looking into the store from the outside.
I absolutely loved this store. If you go to NYC you must stop in Rockefeller Center and the Lego Store is right there, so you cannot miss it. My husband and I bought the Beatles Yellow Submarine Lego. It has amazing stuff on Star Wars as well. Denmark 5th January 2016 RE: Visit to Lego Store, Rockefeller Centre, New York I feel I must contact you directly to make you aware of the most fantastic service my husband and I received at your LEGO store during a recent visit to New York. It is a retail shop for Lego products. Perfectly located at the Rockefeller center. The shop itself is beautiful, organized and clean. Wonderful displays of Lego designs and buildings. The staff are friendly and helpful. Not too much choices when it comes to articles to purchase but you will find something to buy at the end. This store is a popular tourist spot (it's in Rock Center, duh!), and has an amazing staff an lots of cool displays. Of course, the prices are higher here because of Manhattan rents.
If you're a local and just wanna buy LEGOs, head to the Queens mall location for the cheaper prices. Visited during the busy period and had another look around when it was quiet, great set of displays and made my partner want to buy everything in the store. All the legos seemed to be the same price as the ones you buy in store, maybe a bit more or less with a few sets, and I liked how you... I've read some of the reviews expressing sadness that this is just a Lego store, of course, its not Legoland, its a retail premises, but that doesn't mean you can't have fun! There are a few local treats, like the Statue of Liberty (although the fridge magnet is better than the build your own), there are plenty of boxsets from... The Lego Store was very crowded both times we visited. Other than a small NYC lego building display, this store was very much like all of the other Lego Stores we have visited. This is just a store that sells legos. I was expecting more, a place where kids could interact but there was nothing.