Due to constant abuse from this IP range, all interactive traffic is blocked. If you are running a legitimate crawler/robot, ensure that it properly identifies itself via the user agent with a contact site or address.LEGO® London Flagship Store Opens Offering Unique Experiences for Fans of All Ages LEGO® London Flagship Store The world’s largest LEGO Store opens with a focus on inspiring creativity through new experiences and fun, interactive workshops. Today The LEGO Group, one of the world's leading manufacturers of play materials, has officially opened its new UK flagship store in central London’s popular tourist hot-spot, Leicester Square. The Leicester Square store is the 131st LEGO Brand Retail store globally and is pushing the boundaries with many unique LEGO® firsts. The largest LEGO store in the world boasts exciting new experiences, such as a ‘Mosaic Maker’, which offers LEGO fans of all ages the opportunity to purchase their very own, one of a kind, personalised LEGO mosaic portrait.
The machine captures your image and in under ten minutes, printed instructions and the bricks required to complete the LEGO portrait are supplied to the customer. The London store is the first in the world to make this unique experience available. John Goodwin, Executive Vice President and Chief Financial Officer of the LEGO Group said: “We are excited to have finally opened the doors to the world’s largest LEGO store here in London. We want to inspire and develop children through creative play experiences – and this store is all about that. Here, parents and children can explore the many different LEGO products while at the same time getting a truly immersive experience of the LEGO brand.” Inspiring creativity and developing the builders of tomorrow is a central theme for the store and this is encouraged with unique hands-on interactive brick experiences. These include ‘Master Builder Playtables’, where children will be free to build whatever they can imagine - inspired by iconic London landmarks and a range of exciting LEGO themes.
There will also be a timetable, when Certified LEGO Master Builders will visit the store sharing tips and tricks to help visitors build LEGO models and help inspire children to think outside the box when building their creations. Through a partnership with Transport for London LEGO has created a life-sized London Underground tube carriage. The tube is the largest LEGO build in the store, made up of 637,903 bricks and it took 3,399 hours to build. The carriage offers fun photo opportunities and will be a must see for all the family. Other highlights within the new London LEGO Store include: Build a Minifigure Tower with Talking LEGO Minifigures – includes four different talking LEGO Minifigures including Lester, Royal Guard, Bobby the Policeman and Sherlock Holmes; LEGO Minifigure Scanner – an interactive experience available from outside the store where people can find out which LEGO Minifigure they are; Digital window display - state of the art screens that will show LEGO movies and clips;
Lester’s room housing a model of store mascot Lester for photo opportunities both inside and outside the store; Brickadilly corner – an interactive information centre informing shoppers including instore event schedules and highlighting retail experiences within the store; Digital endless isle – a digital experience allowing shoppers to browse a digital catalogue of all LEGO sets available in store. It also calls for assistance by sending a message to the smart watches of store staff. "Our LEGO® Brand Retail stores are a lighthouse for the LEGO brand and an inspirational shopping channel for LEGO products. We offer a unique brand experience and supplement the combined offer for consumers alongside our trusted retail partners and online retailers. The new Leicester Square store is the 14th LEGO Store in the UK,” says Glenn Abell, Vice President and General Manager, Direct-to-Consumer EMEA.If you saw my post for the April 2017 LEGO Store Calendar, you probably saw that the US is finally getting the LEGO Creator Mini Volkswagen Beetle (40252) as part of a promotion.
It is a 141 piece set that is basically a smaller version of the Volkswagen Beetle (10252) which was released last year. We will be getting it from April 1-15, while supplies last, with purchases of $50 or more at LEGO Stores and on [email protected] The April 2017 LEGO Store Calendar is now available and we can see some of the promotions and events for the month. April 1-15: FREE LEGO Creator Mini Volkswagen Beetle (40252) with purchases of $50 or more, while supplies last. April 1-30: FREE LEGO Friends Tic Tac Toe game with a $20 LEGO Friends purchase, while supplies last. April 1: LEGO Pirates of the Caribbean: Dead Men Tell No Tales The Silent Mary (71042) available to the general public. April 4-5: VIP Monthly Mini Build event for a Chick. April 1-16: Easter Egg Hunt at LEGO Stores. Find all the Easter eggs and get an Easter sticker sheet, while supplies last. April 15: VIP LEGO Friends Mini Build event. Sign up is required. April 7 & 21: Family Game Night.
April 22 & 29: LEGO Life meeting. February was a pretty news heavy month and here’s a recap of some of the more popular LEGO posts from the month. LEGO Disney Beauty and the Beast BrickHeadz Officially Announced – LEGO announced the new LEGO Disney Beauty and the Beast BrickHeadz which now available to everyone on for $9.99 each. LEGO Named 2017 World’s Most Powerful Brand – LEGO was named the world’s most powerful brand in the Brand Finance yearly Global 500 rankings. LEGO Dimensions Wave 8 Expansions Packs Announced – Warner Bros. Interactive Entertainment announced the new LEGO Dimensions expansion packs which include The Goonies Level Pack (71267), the Hermione Fun Pack (71243), and LEGO City Fun Pack (71266). The LEGO Ninjago Movie First Trailer Released – Warner Bros. released the first official trailer for the upcoming The LEGO Ninjago Movie. LEGO House Website Now Live – LEGO launched a new website for their LEGO House which opens in September.
The LEGO Batman Movie The Ultimate Batmobile (70919) Revealed – LEGO revealed one of the new The LEGO Batman Movie sets with The Ultimate Batmobile (70917). LEGO New York Toy Fair Set Images – The 2017 New York Toy Fair kicked off and there were a lot of images for the upcoming summer 2017 LEGO sets. LEGO Marvel Super Heroes Spider-Man: Homecoming Sets Revealed – During the NY Toy Fair, some of the sets for LEGO Marvel Super Heroes Spider-Man: Homecoming were shown off. LEGO Collectible Minifigures Series 17 Revealed – Also shown off at the Toy Fair was the characters for the Series 17 LEGO Collectible Minifigures. LEGO Pirates of the Caribbean: Dead Men Tell No Tales The Silent Mary (71042) Officially Revealed – The last major thing that was revealed at the Toy Fair was the LEGO Pirates of the Caribbean: Dead Men Tell No Tales The Silent Mary (71042). LEGO Ideas Second 2016 Set Winner Announced – The winning LEGO Ideas project for the Second 2016 Review Stage was announced to be the Women of NASA.
A reader has let me know this morning that there are some LEGO minifigure plushies that has been released in stores or will be released soon. Currently, there are four characters to choose from including Batman (853652) and Batgirl (853653) from The LEGO Batman Movie and Kai (853691) and Nya (853692) from LEGO Ninjago. Each minifigure plush will stand 12″ tall and are made with brushed tricot fabric with silkscreen-printed decoration. Update: They have shown up on . Today is the last day for the promotion to get The LEGO Batman Movie Disco Batman/Tears of Batman (30607) polybag at LEGO Stores and on . You can get it for free with purchases of $75 or more. The polybag is fairly easy to get especially with a lot of new sets already available. I’ve already done a review of the polybag if you haven’t checked it out yet. LEGO Ideas has announced the winner of the Second 2016 Review Stage and it is the Women of NASA. This set was stated to be releases in late 2017 or early 2018.
In addition, the Voltron – Defender of the Universe project is still under consideration so that could also be a set in the future. The results of that will be announced at the Third 2016 Review results. There were twelve projects that qualified for review which included Voltron – Defender of the Universe, Spaceballs – Eagle 5, The Addams Family Mansion, the Merchant’s House, the Large Hadron Collider, LEGO Observatory – Mountain View, Modular Construction Site, the Women of NASA, Star Wars UCS X34 Landspeeder, Lamborghini Veneno Roadster, Lovelace & Babbage, and The Plum Creek – The Little House on the Prairie. Honestly, the Women of NASA project didn’t really surprise me because LEGO does have a partnership with NASA and there are a few space-themed sets already including the upcoming Saturn V one for later this year. What do you guys think if the project that was chosen to become an official LEGO Ideas set? Sound off in the comments below. If you haven’t picked up the LEGO Ideas Caterham Seven 620R (21307) yet, Amazon has it on sale for a pretty decent price of $59.99 which is 25% off the retail price.