Things in the LEGO world just got serious. A new world record was broken just this week in Hungary, Budapest when LEGO architects placed the finishing Rubik's Cube ornament on the top of the massive Lego skyscraper. Reaching 34.76 meters (114 feet), the tower was officially registered with the Guinness book of World Records as well as the LEGO Store in Budapest on May 25. Constructed in front of St. Stephen's Basilica, the structure was created as a group effort. Dozen's of school children and specialized workmen banded together to assemble the tower using hundreds of thousands of LEGO bricks. When asked about his reasoning behind the project, Mayor Antal Rogan explained: This is a modern obelisk behind us, it shows that with lots of minute engineering knowledge & diligence how we can call attention to the fact that this is one of the most beautiful squares of Budapest. The tower certainly has turned the publics eye to the lovely square.Download the iPaB update form.
Print it out, take it to your local LEGO store, write down the parts description/color, then update iPaB! Thanks to Moctagon Jones for this wonderful form! Don’t see your local LEGO store? Send me a Flickr mail letting me know the dimensions of your LEGO store’s PaB and I’ll get it added ASAP! This web-site does not guarantee the accuracy of a store’s inventory; some items may be sold out or the information on this web-site may be inaccurate or out-of-date. Also, some store’s inventory have a high turn-over rate. Information from this web-site is to be used only for reference purposes. LEGO Stores are NOT responsible for any information on this web-site. However, if you find this information to be out-of-date, please help us by updating it.Want more Access, Content & Connections? We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.Log in or go back to the homepage. Over the summer, two busts of famous Hungarian sculptors, Miklós Izsó and Fülöp O. Beck, were stolen from Budapest's Margaret Island, home to a park featuring 30 sculptures of the country's beloved artists.
So for Christmas, the Lego Store, with the help of Y&R Budapest and Lego artist Balázs Dóczy, decided to bring those statues back -- but recreated with the toy bricks. The move not only fills the holes left by the theft of the original statues, it pays homage to the creativity of Hungary. You must be registered to rate the ad. Please Login or Register Now CreditsDateJan 07, 2015Agency:Young & Rubicam BudapestArt Director:Áron HujberClient:LegoHead of Art:Zoltán VisyAccount Executive:Dóra TelbiszCreative Group Head:Karolina GaláczGroup Account Director:Réka SzalókyLego Artist:Balázs DóczyCreative Director:László Falvay Latest Creativity News on Ad Age 'The Truth Is Hard,' Says The New York Times' First-Ever Oscars Ad U.S. Hispanic Shops: Enter 2017 Wave Festival for Latin America by March 17 Community Films Signs Young, Winecoff Joins Epoch Lego: The Beatles' Yellow Submarine vs. The Sea Monster Lego: A Gift for Imagination Iris - Singapore Singapore
Lego: The Dark Knight Rises Figures The Creativity Daily Newsletter Get highlights of the most important daily news delivered to your e-mail inbox. A-List & Creativity Awards Ad Age Brand SummitThe Big Deal on Big Data Video Ad Streaming: A Simple Change That Will Set a New Industry StandardBudapest is full of hardcore art lovers. That's what you can guess by the actions of a few industrious connoisseurs who take home metal sculptures of movable size from Budapest's public spaces every so often. Surely, the unidentified arts collectors must have bagged the pieces for the adornment of their homes. What's done is done, but to lessen the loss, a few people have decided to replace the busted busts in a unique way: they recreated them using LEGO. This might well be the birth of a new landmark. The Művészsétány (the "Artists' Promenade") could be one of the attractions of Margaret Island, but it has more often than not been slightly crooked, since the busts of artists and writers often mysteriously disappear.
The bronze likenesses of sculptors Beck Ö. Fülöp and Izsó Miklós have suffered the same fate, but, fortunately, the Lego Store Budapest and the Young&Rubicam agency have come up with a thoroughly creative solution for their replacement The busts were made by using more than 16 000 LEGO bricks and were built by Balázs Dóczy, head of Kockaműhely, in 3 weeks. The pieces were created with the help of 3D models and one weighs 13 kilograms, while the other weighs a whopping 28 kilograms. The two LEGO busts will remain on exhibit until the arrival of the bronze replicas, but we think this solution remains applicable if needed elsewhere. What is the Wall of Bricks? CA - Costa Mesa CA - Mission Viejo CA - San Diego CA - San Mateo CA - Santa Clara CA - Woodland Hills CO - Lone Tree CT - West Hartford GA - Atlanta (Legoland Discovery Centre) IL - Orland Park KS - Overland Park MO - Des Peres NV - Las Vegas NY - Garden City
NY - New York City NY - Staten Island NY - West Nyack NY - White Plains OK - Oklahoma City PA - King of Prussia TX - Dallas/Fort Worth (Legoland Discovery Centre) TX - San AntonioIf you’ve ever played with Lego, chances are you’ve attempted to build a freestanding tower of bricks.But while yours probably toppled only inches from the ground, a team of Lego constructors recently built a tower that reached a world record-breaking 114ft (34.76 metres). It was constructed in front of Saint Stephen's Basilica in Budapest and was topped off with a Lego version of a Rubik’s Cube. The 114ft (34.76 metre) tower (pictured) was built in front of Saint Stephen's Basilica in Budapest. It beat the previous world record of 112ft (34.34 metres) - set in Delaware last year. The completed tower consisted of 450,000 bricks THE AMAZING LEGO MACHINEIn December, members of the Tsukuba Lego Circle in Japan built a modern-day version of the 1980s game, Screwball Scramble.
Called the Lego Great Ball Contraption, the mechanical device contained around 11,000 bricks. It was made up of modules submitted by various members of a Japanese Lego fan club.One of the largest stretches was built by 22-year-old Kawaguchi Akiyuki from Shimane. He built 17 of the modules using around 3,000 bricks.Pneumatic arms, robotic scoops and conveyor belts move the balls around. The team of builders, from the Lego Store Budapest, now hold the Guinness World Record for The Tallest Structure Built with Interlocking Plastic Bricks. Their tower beat the previous record of 112ft 11inches (34.43 metres) set by students in Delaware last August. The Budapest tower was made using 450,000 bricks and tapered towards the top to give it more stability. To claim the record, the tower was also freestanding, and not supported in anyway by structures or adhesive. Wires were used during the construction to stop the tower from toppling into a crowd that had gathered to watch, but once the final piece was put in place, the wires were removed.