LEGO Store Leicester Square is now OPEN: Take a look around the flagship new London store LEGO has opened a flagship new store – the largest in the world – in Leicester Square, London. Here is your chance to take a look around the awesome new shop. LEGOLEGO has opened the doors of its brand-new flagship store in one of central London’s most popular tourist hot-spots, Leicester Square.The Leicester Square store is the 131st LEGO store to open globally.The largest LEGO store in the world boasts exciting new experiences, like Mosaic Maker which offers fans of all ages the chance to purchase their own personalised mosaic portrait in LEGO. The machine captures your image and in under ten minutes prints the instructions and bricks required to complete a portrait in the iconic bricks.LEGO's Leicester Square store is the first in the world to offer this unique experience.Express.co.uk was lucky enough to be one of the first to give this LEGO photo booth a try and it's pretty cool.
Lego Store Leicester Square - First look inside the new London shop LEGO has opened a flagship new store in London's Leicester Square, and here is a look around the awesome new shop. Lego Leicester Square is the biggest Lego Store in the world The clever machine captures your image and in under ten minutes printed instructions and the bricks required to complete the LEGO portrait are supplied to the customer.The London store is the first in the world to make this unique experience available although, before you get too excited, the LEGO set of your face will cost you £100.John Goodwin, Executive Vice President and Chief Financial Officer of the LEGO Group said: "We are excited to have finally opened the doors to the world’s largest LEGO store here in London."We want to inspire and develop children through creative play experiences – and this store is all about that. "Here, parents and children can explore the many different LEGO products while at the same time getting a truly immersive experience of the LEGO brand."
EXPRESS NEWSPAPERSAlso included in the store are a number of Master Builder Playtables, where children are free to build whatever they can imagine – inspired by iconic London landmarks and a range of LEGO themes.There will also be a timetable when Certified LEGO Master Builders will visit the store sharing tips and tricks to help visitors build LEGO models and help inspire children to think outside the box when building their creations.Other highlights in the new London LEGO Store include – Build a Minifigure Tower with Talking LEGO Minifigures – includes four different talking LEGO Minifigures including Lester, Royal Guard, Bobby the Policeman and Sherlock HolmesLEGO Minifigure Scanner – an interactive experience available from outside the store where people can find out which LEGO Minifigure they areDigital window display - state of the art screens that will show LEGO movies and clipsLester’s room housing a model of store mascot Lester for photo opportunities both inside and outside the storeBrickadilly corner – an interactive information centre informing shoppers including instore event schedules and highlighting retail experiences within the store Digital endless isle – a digital experience allowing shoppers to browse a digital catalogue of all LEGO sets available in store.
It also calls for assistance by sending a message to the smart watches of store staff Great shop and a must visit for any Lego fan. Great offers and some amazing displays and decorations. Well worth a visit. 60 reviews sorted by: Travellers who viewed Lego Shop also viewed All things to do in London (4882) Been to Lego Shop? Owners: What's your side of the story? Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.ELC is one of the UK’s biggest toy shops stocking some of the biggest toy brands including Fisher Price, LeapFrog, Disney Princess, Playmobil and more. ELC has a great selection of outdoor toys, action figures and playsets including Fireman Sam, HappyLand and Disney Frozen. We had to queue to get in which was just fine as it prevented the madness of too many people surging around (a la Hamleys). Plenty of space to look around some great displays and lots of merchandise. The £4.99 to build your own 3 characters is a stroke of genius for the younger children.
Friendly helpful and keen staff.... Thought it would have been bigger, couldn't belive you at to que outside even not on Half Term. The models are great and full of detail. I thought a more range of stock would be available. No cover from the rain when queing. We waited outside for 15 mins to get in (when the que was only half way full that day so I assume it can be even up to 30 mins). I personally do not understand the whole que situation as when we entered the store was not full at all. I guess that makes a nicer experience but I would... Its mad that you have to que to get in but i can see why as lots of people in there. There are bid displays my fav is the mosaic by the stairs. Expensive but cool place We queued to get in which didn't take long. Once inside we were amazed by the Lego creations on show! The tube, policeman, beefeater, telephone box! We watched a television programme about the setting up of the shop so it was great to visit. Lego very expensive though!
Some of the displays here are brilliant, Big Ben, The tube train, telephone box. Must have taken ages!! we ( 5 adults and 4 young kids ) spent an hour to two here and loved it tho' some are already Lego fanatics - great Lego exhibits and Lego shopping and super staff - you must go there if you like Lego ! Spent a very pleasant hour in this flagship store, we had prebooked tickets for the Lego mosaic maker which meant we didn't have to queue to get in!!, I would think the queue outside was only about 10-15 mins but in School holidays it could be well over the hour!!. My grandchildren are big Lego makers and had plenty of... It took us roughly 30 minutes to get inside. The store itself is only 2 small floors. But it's good fun to get a picture taken. The mosaic maker was £100 so we didnt get one. If it was £50 would have definitely done so. Hopefully they lower the price in the future. Lots of lego (very expensive) and very busy. We had to queue half an hour outside, but at least they controlled numbers in the shop so it wasn't over crowded.