The LEGO Group is represented in many parts of the world. The following gives you an overview of our locations worldwide. Below you can find a list of addresses for the LEGO Group locations. LEGO Australia Pty. Limited Level 2, 1 Innovation Road Tel +61 2 9428 9666 Fax +61 2 9428 9610 Tel. 1800 823 757 Flemish: Tel +32 3247 6172 French: Tel +32 3247 6177 Tel. 00800 5346 5555* * Free number might be blocked by some telecom providers; contact your provider for more details. 45 Mural Street, Unit 7 Tel. +1 905 764 5346 Fax: +1 905 764 6809 Tel. 1 800 422 5346 Tel. 1 800 835 4386 LEGO Toy (Shanghai) Co. Ltd Unit 2901-2906 and 2915-2916, 30F, 31F, No. 288, South Shanxi Road Tel.: +86 21 3339 4888 LEGO Trading (Beijing) Co., Ltd Room 1904, Floor 19, Building 3, Block 2, Jianguomenwai Street, Chaoyang District, Tel.: +86 10 8588 4700 Fax: +86 10 8588 4701 LEGO Company Ltd. Shenzhen Representative Office
Unit 01A, 19th Floor, Block A, East Pacific International Center, ShenNan Road No. 7888, Tel.: +86 755 2387 8000 Fax: +86 755 2387 8098 LEGO Toy Manufacturing (Jiaxing) Co., Ltd. No. 2237 South Zhong Huan Road, Zhejiang Billundska 2757, GSC House Tel: +420 312 778 111 Fax: +420 312 778 122 U Nákladového nádraži 10 CZ-130 00 Praha 3 Tel: +420 246 086 911 Fax: +420 246 086 999 Tel +45 79 50 60 70 Fax +45 75 35 33 60 Oy Suomen LEGO Ab Tel +358 10 3093 220 Fax +358 10 3089 222 75002 PARIS - FRANCE Tel +33 1 56 43 83 00 Fax +33 1 56 43 83 01 Tel +49 89 45 34 60 Fax +49 89 45 34 61 40 LEGO Hong Kong Ltd. Tel +852 2366 1515 Fax +852 2366 1010 Tel. +36 42 505 000 Fax +36 42 505 105 Tel. +36 1 326 01 02 Fax +36 1 326 01 04 Via G. Rossini 1A I-20020 Lainate (Mi) Italy Akasaka Garden City 2F, 4-15-1 Tel +81 3 6234 1806 Fax +81 3 6234 1868
LEGO Korea Company Ltd. LEGO Operaciones de México, S.A. de C.V. Boulevard Nexxus ADN 2400 Ciénega de Flores, Nuevo León Tel. +52 81 8047 8000 Fax +52 81 8047 8003 LEGO Mexico S.A. de C.V Paseo Alexander Von Humboldt No. 43 A, Planta Baja Torre II, Tel. +52 55 5358 4063 Fax +52 55 5358 4083 c/o LEGO Belgium N.V. Tel. +32 3247 61 90 Fax +32 3247 61 77 LEGO New Zealand Limited Level 5, Suite 2, Tel. +64 9 573 1501 Fax +64 9 573 1502 Tel. 0800 480 381 Tel. +47 80 03 51 44 Fax +45 75 35 42 73 LEGO Polska Sp. z o.o. Tel.: +48 22 278 86 00 Fax: +48 22 278 86 01 Mosenka Plaza, 4th Floor Tel. +7 495 775 4900 Fax +7 495 775 4901 38 Beach Road #13-11, Tel: +65 6933 6888 Fax: +65 6933 6890 (General)/+65 6702 0427 (Sales) LEGO South Africa (Pty) Limited Ground Floor, Lakeview House Corner 14th Avenue & Hendrik Potgieter Street Tel. +27 11 475 5977
Fax +27 11 475 2245 Orense, 34 - Pta. 6 Tel. +34 91 417 5963 Fax +34 91 417 6181 Tel. +41 41 769 20 40 Fax +41 41 769 20 41 LEGO Hong Kong, Taiwan Branch 10th floor., No. 159 Sec 1, Keelung Road Tel. +886 2 2766 6760+886 2 2763 3799 Tel +44 1753 495 000 Fax +44 1753 495 375 Tel.: 00800 5346 5555* 8-10 New Fetter Lane Tel. +1 800 838 9647 Tel. +1 800 835 4386 Tel. +1 800 835 4386We're answering calls and emails as quickly as possible. Visit Pick A Brick to buy our most popular pieces Visit Bricks & Pieces to find more unusual bricks and DUPLO parts. 71285 Marceline Fun Pack toy tag issues and software update How can I get a replacement for the LEGO® MINDSTORMS® NXT software for set 8547? Missing pieces in new LEGO® sets Replacing broken or faulty parts Combining LEGO® DUPLO® bricks and regular LEGO parts Sanitizing and washing your LEGO® bricks LEGO Minifigures The LEGO Batman Movie 71017
Zuru Bunch O Balloons (Colours Vary) LEGO Technic Bucket Wheel Excavator 42055 LEGO Creator Big Ben 10253 Building Sets & Blocks Vehicles Hobbies & Radio Controlled Sport, Outdoor & Furniture Check out our new Grants and Funding page to find details on grant opportunities and tips for writing your own grant requests. You can download our guide or find specific examples for your LEGO education classroom solution. Coming to a city near you Visit us at an event and experience the new LEGO Education WeDo 2.0, participate in one of our hands-on workshops, or just stop by to tell us how you create engaging learning experiences in your classroom. Professional training and development Get the most out of your LEGO Education resources with LEGO Education Academy training resources. Either bring a certified trainer to your school for a custom face-to-face professional development experience, or opt for one of our e-learning courses. "President Business" he's not.
Lego's chief executive, Jorgen Vig Knudstorp, bears little resemblance to the uptight "Lego Movie" CEO character whose alter ego is a tyrant. He was once a kindergarten teacher. He talks about the importance of executives bringing their "heart" into making tough decisions. Employees made him a Lego mini figure in his likeness, stamped with this email address and phone number on the back, that he hands out as an amusing alternative to business cards. But Knudstorp has been, in Lego-speak, a master builder of the company's turnaround since 2004, when as a 35-year-old he became the family-controlled company's first outside CEO. At the time, Lego was losing $1 million a day, had overextended itself into categories such as branded children's clothing, loaded up on debt and rolled out pre-assembled toys that distanced children from the building experience. Knudstorp set about righting Lego's cash flows, selling noncore assets, making painful job cuts and repairing the company's relationship with retailers.
Most of all, he refocused the company on its core product - physical plastic bricks - using ethnographic research to add products such as the popular Lego Friends line, focused on girls. Although the company has recently seen flat sales in the US that trimmed profits, revenue growth between 2005 and 2015 exploded fivefold. It is now the world's most profitable toy company. As Knudstorp prepares to step down - Lego announced Tuesday it would nominate him to be chairman of the board and lead a new entity, the Lego Brand Group, which will oversee the Kristiansen family's stake - The Washington Post spoke with him about his leadership lessons from 12 years at the top of a toy turnaround. On how he recognised that the company needed to focus on its core: Soon after taking over, Knudstorp went on a "discovery journey" to understand what made Lego unique, visiting retailers to ask about what was missing, stopping at MIT for a reminder about how children learn, and spending three days at a Lego conference for adult fans in Washington, D.C. "They really inspired me to go back to the creative expression of the core product
So did spending lots of time with groups of children as they played with Lego bricks, he says: "We had a huge number of people writing to us saying how much the brand meant to them. That convinced me we could survive, and the brand would survive. We were just poor managers of the brand. How do we double down on what's so special to us? That was the creative building experience." Knudstorp made painful cuts to staffing at Lego but says he tried to connect with employees by giving them lengthy advance warning about job cuts, offering retraining and trying to be personally present throughout. "We run five shifts on the factories, and once a year I would run through all the shifts, spending 40 hours meeting individually with those employees many times," he says. "They were asking: What does the future look like? Of course I couldn't guarantee it. But I could show I care for them. Being honest and transparent is important for morale." On executive bonuses at Lego: At Lego, financial metrics make up less than a third of the weighting used in determining bonuses for executives, Knudstorp says.
The remainder is based on factors such as how retail customers perform and how employees rate top managers. "Do they feel engaged? Do they feel passionate? It creates a very different culture." On one of his biggest leadership lessons: One of the things Knudstorp says he finds most important is to say "thank you for doing all the things I never told you to do. You shouldn't run a company based on what you tell [employees] to do. You should run it based on intention. The way I put it is that 'context-setting is more important than controlling.' So many companies are based on controlling. You get punished based on what you don't do." Raves about Lego's customer service went viral this year after an employee creatively responded to a 7-year-old's request for a replacement mini figure. Knudstorp, who says he personally answers all the emails he receives, tells another story of a sick child who had been saving to buy a Lego set that was out of production. The consumer services department "literally went around to all the offices in the building asking, 'Would you happen to have this set we no longer manufacture?'